International Federation
of Red Cross and Red Crescent Societies
Cloud based
information in
natural disasters
Timo Luege, ...
Imagine your life
suddenly
changes from …
this …
to this …
this …
or this.
Imagine you live
here …
and the cloud …
looks like this.
How would you
send and receive
information?
In country
From the country
About the country/disaster
In country
Mobile phones
 6 million SMS sent during 7 days
disaster preparedness campaign
 1.1 million "early warning" SMS ahead of
hurricane Tom...
The likelihood that you
will receive information
depends on the
infrastructure.
The challenges stay the
same.
 Relevance
 Is it actionable?
 Verification and authentification
 Is it true?
 Duplication
 Has this already been de...
Expectations (in the USA)
 69 % say emergency responders should
monitor social media sites.
 Nearly half think they are ...
From the country
Exception: photos!
About the country/disaster
Due to 24 hour cable news
and social networking sites
news of the earthquake
spread rapidly.
Traditional
fundraising
Fundraising
today
From 12 – 14 January
there were 2.3 million
tweets about “Haiti” and
the “Red Cross,” of which
59 per cent were retweets.
 Hurricane
Katrina: 120,000
US dollars via
SMS
 Haiti: 32 million
US dollars via
SMS
How
important
… is the cloud?
Convergence
is the key
In disaster zone:
Big potential for assessments
 From the disaster zone:
Can be useful in addition to
existing informa...
International Federation
of Red Cross and Red Crescent Societies
Thank you
Dublin, 16. November 2011
Timo Luege, IFRC
twit...
Using cloud based information in disasters
Using cloud based information in disasters
Using cloud based information in disasters
Using cloud based information in disasters
Using cloud based information in disasters
Using cloud based information in disasters
Using cloud based information in disasters
Using cloud based information in disasters
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Using cloud based information in disasters

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What role does social media play in international disaster response operations? The presentation focuses on Haiti and the Red Cross Red Crescent.

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  • Photo: Bobby Newman; http://www.flickr.com/photos/librarianbyday/4095958462/
    http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en
  • Photo: Bobby Newman; http://www.flickr.com/photos/librarianbyday/4095958462/
    http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en
  • Photo: IFRC
  • Photo: IFRC
  • Photo: IFRC
  • Photo: IFRC
  • Photo: Etrusia UK; http://www.flickr.com/photos/e_phots/2642111978/;
    Creative Commons: http://creativecommons.org/licenses/by-nc-sa/2.0/
  • What role do you think social media would play in your life?
    Photo: Hurricane Igor, 2010; NASA
  • Communication in a disaster happens in three different spheres:
    - Inside the affected region
    - With the affected region
    - About the affected region
    The different spheres require different approaches
    Photo: Hurricane Igor, 2010; NASA
  • Communication in a disaster happens in three different spheres:
    - Inside the affected region
    - With the affected region
    - About the affected region
    The different spheres require different approaches
    Photo: Hurricane Igor, 2010; NASA
  • Communication in a disaster happens in three different spheres:
    - Inside the affected region
    - With the affected region
    - About the affected region
    The different spheres require different approaches
    Photo: Hurricane Igor, 2010; NASA
  • Photo: http://www.flickr.com/photos/by_invisiblekid/2575889815/; License: http://creativecommons.org/licenses/by-nc-nd/2.0/deed.en
  • Relevance: Fast information is not the same as actionable information. Hearing about an earthquake on Twitter before it shows up on the website of the US Geological service is interesting, but does not help to prepare the response.
    Access: In a first aid course you learn that the person who shouts the loudest is not the one you should necessarily focus on first. The priority is the unconscious person lying next to him. In a similar way we have to ask us whether the people tweeting after a disaster are always the ones who need help most urgently, particularly in a large scale disaster that requires response in a systematic, large scale way and cannot always respond to individual cries for for example shelter or water. People buried under rubble are obviously a different matter.
    Photo: Steve Snodgrass; http://www.flickr.com/photos/stevensnodgrass/4693558787/; License: http://creativecommons.org/licenses/by/2.0/deed.en
  • Source: American Red Cross
    Photo: Sven-Eric Janc; http://www.flickr.com/photos/sejanc/638830973/; License: http://creativecommons.org/licenses/by-nc-nd/2.0/deed.en
  • Photo: Lisa Padilla, http://www.flickr.com/photos/lisap/2567469865/; http://creativecommons.org/licenses/by-nc/2.0/deed.en
  • Photo: Augustin Langlais http://www.flickr.com/photos/masterpeaceshots/5125050306/
    Used with permission.
  • Photo: Antonio Zugaldia; http://www.flickr.com/photos/azugaldia/4288020683/
    http://creativecommons.org/licenses/by/2.0/deed.en
  • Difficult to do quickly in a large area.
    Photo: CNN
  • Photo: Etrusia UK; http://www.flickr.com/photos/e_phots/2642111978/;
    Creative Commons: http://creativecommons.org/licenses/by-nc-sa/2.0/
  • What role do you think social media would play in your life?
    Photo: Hurricane Igor, 2010; NASA
  • Using cloud based information in disasters

    1. 1. International Federation of Red Cross and Red Crescent Societies Cloud based information in natural disasters Timo Luege, IFRC twitter: @timolue Dublin, 16. November 2011
    2. 2. Imagine your life suddenly changes from …
    3. 3. this …
    4. 4. to this …
    5. 5. this …
    6. 6. or this.
    7. 7. Imagine you live here …
    8. 8. and the cloud …
    9. 9. looks like this.
    10. 10. How would you send and receive information?
    11. 11. In country From the country About the country/disaster
    12. 12. In country
    13. 13. Mobile phones
    14. 14.  6 million SMS sent during 7 days disaster preparedness campaign  1.1 million "early warning" SMS ahead of hurricane Tomas  Cholera: 2.1 million public health SMS sent  Tens of thousands of phone calls to free Red Cross hotline  Huge potential for crowdsourced damage assessment.
    15. 15. The likelihood that you will receive information depends on the infrastructure. The challenges stay the same.
    16. 16.  Relevance  Is it actionable?  Verification and authentification  Is it true?  Duplication  Has this already been dealt with?  Access  Do the most vulnerable have the tools?  Expectation management
    17. 17. Expectations (in the USA)  69 % say emergency responders should monitor social media sites.  Nearly half think they are already doing so.  Three quarters expect to receive help within one hour of posting a distress call on Twitter or Facebook.
    18. 18. From the country
    19. 19. Exception: photos!
    20. 20. About the country/disaster
    21. 21. Due to 24 hour cable news and social networking sites news of the earthquake spread rapidly.
    22. 22. Traditional fundraising
    23. 23. Fundraising today
    24. 24. From 12 – 14 January there were 2.3 million tweets about “Haiti” and the “Red Cross,” of which 59 per cent were retweets.
    25. 25.  Hurricane Katrina: 120,000 US dollars via SMS  Haiti: 32 million US dollars via SMS
    26. 26. How important
    27. 27. … is the cloud?
    28. 28. Convergence is the key
    29. 29. In disaster zone: Big potential for assessments  From the disaster zone: Can be useful in addition to existing information channels  About the disaster: Raises awareness and funds
    30. 30. International Federation of Red Cross and Red Crescent Societies Thank you Dublin, 16. November 2011 Timo Luege, IFRC twitter: @timolue
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