Talk with me: Social Media for the Red Cross Red Crescent

Talk with me
Reaching audiences with the help of social media
Timo Luege1 September 2009 Communications Managers Meeting

1.4 billion
people are using the internet

1/4
of the world‘s
populationover the age of 16

630 million
are using
social media

If Facebook gave out passports
Source: http://www.techcrunch.com

Globally
1 out of 11 online minutes
is spent in an online community

In highly developed countries it is up to
1 out of 6 online minutes

This means:
People are increasingly more likely to hear about news for the first time here ...

Many of today’s users don’t look for news, they
expect news to find them!

It also means:
Content appears in completely unexpected contexts.
This is a challenge, particularly for headlines.

“CRRP boost living standards in <name of country>”
Does this headline make sense on
?

Since many people get their
information from their online community we need to be a
part of that community.

For us – that should be easy

We have to
add valueto the conversation - not just noise.

Listening is key!
Source: slimmer_jimmerhttp://www.flickr.com/photos/slimjim/2180595798/

As a Movement we need to be atrusted resource, a subject matterexpert, afriendand ahelpful neighbourto the people we want to reach.

Source: programwitchhttp://www.flickr.com/photos/programwitch/1483871472/

That’s where they come in again

Build social media competence
Source: Matt Hammhttp://www.flickr.com/photos/matthamm/2945559128/

Social media forces us to do what we claim to be doing all the time:Give volunteers and beneficiaries a voice and make them key element of our communication by listening to what they have to say.

We need to experiment
Source: Status Frustration http://www.flickr.com/photos/statusfrustration/134382294/

Source: CRASH:Candy:http://www.flickr.com/photos/crash-candy/2455226534/
We need to take risks

But we’ll get there

Thank you
Source: Matt loves kicks http://www.flickr.com/photos/mattloveskicks/2000555581/

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Talk with me: Social Media for the Red Cross Red Crescent

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