Talk with me: Social Media for the Red Cross Red Crescent

1,591 views
1,512 views

Published on

A slightly abbreviated version of a presentation given for Red Cross Red Crescent communicators on the basics of social media.

Published in: Technology, Business
2 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total views
1,591
On SlideShare
0
From Embeds
0
Number of Embeds
78
Actions
Shares
0
Downloads
42
Comments
2
Likes
3
Embeds 0
No embeds

No notes for slide
  • Many are in only a very few networks
  • Text, particularly headlines have to be written so that they can be understood in a different context.
  • Obviously you don‘t want to have to that all by yourself.
  • Not only at HQ but also on branch-level.
  • Pending permission to use
  • Talk with me: Social Media for the Red Cross Red Crescent

    1. 1. Talk with me<br />Reaching audiences with the help of social media<br />Timo Luege1 September 2009 Communications Managers Meeting<br />
    2. 2. 1.4 billion <br /> people are using the internet<br />
    3. 3. 1/4 <br /> of the world‘s<br />populationover the age of 16<br />
    4. 4. 630 million <br /> are using <br />social media<br />
    5. 5. If Facebook gave out passports<br />Source: http://www.techcrunch.com<br />
    6. 6. Globally<br />1 out of 11 online minutes <br />is spent in an online community<br />
    7. 7. In highly developed countries it is up to <br />1 out of 6 online minutes<br />
    8. 8. This means:<br />People are increasingly more likely to hear about news for the first time here ...<br />
    9. 9.
    10. 10.
    11. 11. Many of today’s users don’t look for news, they<br /> expect news to find them!<br />
    12. 12. It also means:<br /><ul><li> Content appears in completely unexpected contexts.
    13. 13. This is a challenge, particularly for headlines.</li></li></ul><li>“CRRP boost living standards in &lt;name of country&gt;”<br />Does this headline make sense on<br />?<br />
    14. 14. Since many people get their <br />information from their online community we need to be a <br /> part of that community. <br />
    15. 15. For us – that should be easy<br />
    16. 16. We have to<br />add valueto the conversation - not just noise.<br />
    17. 17. Listening is key!<br />Source: slimmer_jimmerhttp://www.flickr.com/photos/slimjim/2180595798/<br />
    18. 18. As a Movement we need to be atrusted resource, a subject matterexpert, afriendand ahelpful neighbourto the people we want to reach.<br />
    19. 19. Source: programwitchhttp://www.flickr.com/photos/programwitch/1483871472/<br />
    20. 20. That’s where they come in again<br />
    21. 21. Build social media competence<br />Source: Matt Hammhttp://www.flickr.com/photos/matthamm/2945559128/<br />
    22. 22. Social media forces us to do what we claim to be doing all the time:Give volunteers and beneficiaries a voice and make them key element of our communication by listening to what they have to say.<br />
    23. 23. We need to experiment<br />Source: Status Frustration http://www.flickr.com/photos/statusfrustration/134382294/<br />
    24. 24. Source: CRASH:Candy:http://www.flickr.com/photos/crash-candy/2455226534/<br />We need to take risks<br />
    25. 25. But we’ll get there<br />
    26. 26. Thank you<br />Source: Matt loves kicks http://www.flickr.com/photos/mattloveskicks/2000555581/<br />

    ×