Talk with meReaching audiences with the help of social mediaTimo Luege1 September 2009 Communications Managers Meeting

1.4 billion people are using the internet

1/4 of the world‘spopulationover the age of 16

630 million are using social media

If Facebook gave out passportsSource: http://www.techcrunch.com

Globally1 out of 11 online minutes is spent in an online community

In highly developed countries it is up to 1 out of 6 online minutes

This means:People are increasingly more likely to hear about news for the first time here ...

Many of today’s users don’t look for news, they expect news to find them!

It also means: Content appears in completely unexpected contexts. This is a challenge, particularly for headlines.

Content appears in completely unexpected contexts.

This is a challenge, particularly for headlines.

“CRRP boost living standards in <name of country>”Does this headline make sense on?

Since many people get their information from their online community we need to be a part of that community.

For us – that should be easy

We have toadd valueto the conversation - not just noise.

Listening is key!Source: slimmer_jimmerhttp://www.flickr.com/photos/slimjim/2180595798/

As a Movement we need to be atrusted resource, a subject matterexpert, afriendand ahelpful neighbourto the people we want to reach.

Source: programwitchhttp://www.flickr.com/photos/programwitch/1483871472/

That’s where they come in again

Build social media competenceSource: Matt Hammhttp://www.flickr.com/photos/matthamm/2945559128/

Social media forces us to do what we claim to be doing all the time:Give volunteers and beneficiaries a voice and make them key element of our communication by listening to what they have to say.

We need to experimentSource: Status Frustration http://www.flickr.com/photos/statusfrustration/134382294/

Source: CRASH:Candy:http://www.flickr.com/photos/crash-candy/2455226534/We need to take risks

But we’ll get there

Thank youSource: Matt loves kicks http://www.flickr.com/photos/mattloveskicks/2000555581/