Social media staff guidelines for non-profit organizations: Case study

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Case study showing how the International Federation of Red Cross and Red Crescent Societies (IFRC) created their social media staff guidelines.

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Social media staff guidelines for non-profit organizations: Case study

  1. 1. Social media staff guidelines: IFRC – a case study Timo Lüge
  2. 2. Photo: Sam Ley
  3. 3. Photo: Wayne Large
  4. 4. Photo: Hint of Plum
  5. 5. Source: Norwegian Red Cross
  6. 6. Photo: Ko_An
  7. 7. All staff shall: "Not publish any work (including writings, photographs, video footage, etc.) that has been produced in connection with, or that is related to, their assignment and functions with the Federation without prior approval of the Secretary General." IFRC Code of Conduct
  8. 8. From risk -> chance Source: David Reece http://www.flickr.com/photos/spursfan_ace/2328879637/
  9. 9. Find out what rules exist Source: Jigmi http://www.flickr.com/photos/jigmi/2600215176/
  10. 10. Source: *hb19 (R.I.P.) http://www.flickr.com/photos/h19/182898904/ What I expected
  11. 11. Source: Jesslee Cuizon http://www.flickr.com/photos/eelssej_/394781835/
  12. 12. <ul><li>Since the Obama campaign, social media has become sexy </li></ul><ul><li>Management - and HR - knows that rules are needed </li></ul><ul><li>A lot of staff want guidance </li></ul><ul><li>Most people are happy for somebody else to take the lead </li></ul><ul><li>Dozens of examples already exist </li></ul><ul><li>Better you than HR! </li></ul>
  13. 13. Help staff and volunteers to share their passion
  14. 14. Key guidelines <ul><li>Be passionate </li></ul><ul><li>Think of CNN, your mom, your boss </li></ul><ul><li>Think twice </li></ul><ul><li>Ask for advice </li></ul><ul><li>Don't use the emblems </li></ul><ul><li>Stay focused on your job </li></ul>
  15. 15. Who to involve <ul><li>HR </li></ul><ul><li>Communication </li></ul><ul><li>IT </li></ul><ul><li>Legal </li></ul><ul><li>Staff Association </li></ul><ul><li>(Field) Security </li></ul>
  16. 16. Source: Sarah Parrott http://www.flickr.com/photos/thingsarebetterwithaparrott/3992897491/ Two months from start to finish
  17. 17. <ul><li>Part of the HR package for new staff </li></ul><ul><li>Guidelines , not rules </li></ul><ul><li>Responsibility remains with management </li></ul><ul><li>Common sense with examples </li></ul><ul><li>Planned: Module on the learning platform </li></ul>
  18. 18. Thank you! [email_address] http://twitter.com/timolue

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