Social media staff guidelines for non-profit organizations: Case study

Social media staff guidelines: IFRC – a case study Timo Lüge

Photo: Sam Ley

Photo: Wayne Large

Photo: Hint of Plum

Source: Norwegian Red Cross

Photo: Ko_An

All staff shall: "Not publish any work (including writings, photographs, video footage, etc.) that has been produced in connection with, or that is related to, their assignment and functions with the Federation without prior approval of the Secretary General." IFRC Code of Conduct

From risk -> chance Source: David Reece http://www.flickr.com/photos/spursfan_ace/2328879637/

Find out what rules exist Source: Jigmi http://www.flickr.com/photos/jigmi/2600215176/

Source: *hb19 (R.I.P.) http://www.flickr.com/photos/h19/182898904/ What I expected

Source: Jesslee Cuizon http://www.flickr.com/photos/eelssej_/394781835/

Since the Obama campaign, social media has become sexy
Management - and HR - knows that rules are needed
A lot of staff want guidance
Most people are happy for somebody else to take the lead
Dozens of examples already exist
Better you than HR!

Help staff and volunteers to share their passion

Key guidelines
Be passionate
Think of CNN, your mom, your boss
Think twice
Ask for advice
Don't use the emblems
Stay focused on your job

Who to involve
HR
Communication
IT
Legal
Staff Association
(Field) Security

Source: Sarah Parrott http://www.flickr.com/photos/thingsarebetterwithaparrott/3992897491/ Two months from start to finish

Part of the HR package for new staff
Guidelines , not rules
Responsibility remains with management
Common sense with examples
Planned: Module on the learning platform

Thank you! [email_address] http://twitter.com/timolue

Social media staff guidelines for non-profit organizations: Case study

by Social media for good on Dec 05, 2010

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Social media staff guidelines for non-profit organizations: Case study — Presentation Transcript