Social Media Basics for the Red Cross Red Crescent

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

more share options
Embed For WordPress.com

Without related presentations

Notes on slide 1

I distinguish between three different groups.

Video sharing 3.9 billion pageviews/day 260 million visitors/dayWatSan video was highlighted during a UN Water conference – 128,000 views.

When Cyclone Nargis struck Myanmar, 70,000 people visited our Flickr-Photos in 48 hours.Photo sharing More than 3 billion photos and videos Photos can assigned to topical groups Supports creative commons licenses

38 million visitors / monthReddit: 5 million / month

Mixture between sharing personal information and resources. Example: Zimbabwe/Cholera reached 15,000 people through Twitter even though only 400 are following us directly.

I have grouped them together because I think that these two functions overlap the most.

Sometimes the information you share is very general …

I have grouped them together because I think that these two functions overlap the most.

Sometimes extremely personal.

Flickr slideshow based on tags

Share this, Tweets, Facebook, other networks, widget.You cannot think of content anymore as one piece that belongs together but as a mosaic where each element can be used separately.

Discuss different elements. Plus highlight that this story could then be shared further through "share" functionality and "Recommend".Copyright still applies!

I realize that having conversations with people also means spending time, in other words: ressources. And of course that is something that not everyone can do. However…

Because we are already doing it in other situations.

Which brings me to my last point.

Not only at HQ but also on branch-level.

Pending permission to use

By handing communication over to volunteers we are close to the people we want to reach.And we can use a million voices to make ourselves heard.