Social Media in Emergencies: Accountability and Risk Management

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How to encourage staff to use social media responsibly.
Presentation given during the "Social Media and Resilience Workshop" in Bangkok, Thailand in July 2013.

Published in: Business, Economy & Finance
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Social Media in Emergencies: Accountability and Risk Management

  1. 1. Accountability and risk management 23.07.2013 1Social Media for Good – www.sm4good.com Photo: Blue Square Think on Flickr #sm4res
  2. 2. Photo: Norwegian Red Cross
  3. 3. Source: Scr47cy on Flickr Are staff a reputational risk or a public communications asset?
  4. 4. 23.07.2013 4Social Media for Good – www.sm4good.com Photo: Glenna Gordon Avoid pictures like this!
  5. 5. 23.07.2013 5Social Media for Good – www.sm4good.com This is how you do it!
  6. 6. 23.07.2013 6Social Media for Good – www.sm4good.com
  7. 7. 23.07.2013 7Social Media for Good – www.sm4good.com
  8. 8. 23.07.2013 8Social Media for Good – www.sm4good.com
  9. 9. 23.07.2013 9Social Media for Good – www.sm4good.com
  10. 10. 23.07.2013 10Social Media for Good – www.sm4good.com
  11. 11. Find out which rules exist Photo: Jigmi
  12. 12. 23.07.2013 12Social Media for Good – www.sm4good.com Rules should help staff share their passion
  13. 13. Key points for personal social media use in the field  Be passionate  Think of CNN, your mom, your boss  Can this get someone into trouble?  Be careful with photos. Always ask for permission!
  14. 14. Video call with: Philippe Marc Stoll, ICRC pstoll@icrc.org Twitter: @philippestoll 23.07.2013 14Social Media for Good – www.sm4good.com
  15. 15. Exercise  People talk badly about your National Society online. What do you do about it?  One of your volunteers has said something unfortunate on his personal account or on the NS account. What do you do about it? 23.07.2013 15Social Media for Good – www.sm4good.com
  16. 16. Thank you! Timo Lüge Social Media for Good www.sm4good.com timo.luege@gmail.com Twitter: @timolue 23.07.2013 16Social Media for Good – www.sm4good.com

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