Introduction: Social Media and Resilience
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Introduction: Social Media and Resilience

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How can social media contribute to community resilience? Presentation given during the "Social Media and Resilience Workshop" in Bangkok, Thailand in July 2013.

How can social media contribute to community resilience? Presentation given during the "Social Media and Resilience Workshop" in Bangkok, Thailand in July 2013.

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  • Actively take part in the conversation. Listening when someone else has something to say, adding your own knowledge when appropriate.
  • Because we are already doing it in other situations.
  • Which brings me to my last point.

Introduction: Social Media and Resilience Introduction: Social Media and Resilience Presentation Transcript

  • SOCIAL MEDIA AND RESILIENCE 23.07.2013 Social Media for Good – www.sm4good.com 1 #sm4res
  • Resilience – IFRC definition The ability of individuals, communities, organisations, or countries exposed to disasters and crises and underlying vulnerabilities to: anticipate, reduce the impact of, cope with and recover from the effects of adversity without compromising their long-term prospects. 23.07.2013 2Social Media for Good – www.sm4good.com
  • Resilience – IFRC definition The ability of individuals, communities, organisations, or countries exposed to disasters and crises and underlying vulnerabilities to: anticipate, reduce the impact of, cope with and recover from the effects of adversity without compromising their long-term prospects. 23.07.2013 3Social Media for Good – www.sm4good.com View slide
  • Resilience – IFRC definition Ability Anticipate Reduce the impact Cope with Recover 23.07.2013 4Social Media for Good – www.sm4good.com View slide
  • Resilience – IFRC definition Ability -> capacity building/infrastructure Anticipate -> disaster preparedness Reduce the impact -> Preparedness/response Cope with -> Preparedness/response Recover -> Recovery 23.07.2013 5Social Media for Good – www.sm4good.com
  • WHAT IS SOCIAL MEDIA? 23.07.2013 Social Media for Good – www.sm4good.com 6
  • What is Social Media? “Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.” - tvb.org “Social media is like going to a large party. Put on your best outfit, try to be entertaining, don't put own foot in mouth” - @srufo 23.07.2013 7Social Media for Good – www.sm4good.com
  • What are Social Media Platforms? Online services, websites and mobile phone apps through which people can communicate publicly.  Facebook  Twitter  YouTube  Blogs  Pinterest  Instagram  Flickr ….. 23.07.2013 8Social Media for Good – www.sm4good.com 1,000s of different platforms – all based on the same ideas.
  • 23.07.2013 9Social Media for Good – www.sm4good.com Traditional communication = one person is talking to many people Photo: Andrew Allio on Flickr
  • Photo: Susy Morris on Flickr Traditional communication = neatly bottled and presented
  • Photo: Groovnick on Flickr Social Media = being a participant in a conversation
  • We have moved from this model … Source http://www.hypergene.net/wemedia/
  • … to this model of communication Source http://www.hypergene.net/wemedia/
  • 23.07.2013 14Social Media for Good – www.sm4good.com Social media is networking!  The bigger and better your network is, the easier it is to spread your information.  Interesting people will only connect with you if you have something interesting to say.  Don’t be boring – be relevant! Photo: Patrick Hosely on Flickr
  • This is not a question of tools, but of having a social mindset! 23.07.2013 15Social Media for Good – www.sm4good.com
  • My first exposure to „social media“ 23.07.2013 16Social Media for Good – www.sm4good.com 1989: Experienced the fall of the Berlin Wall via BBS Photo: Gavin Steward
  • Community based communication 23.07.2013 17Social Media for Good – www.sm4good.com Photo: Gavin Steward User generated stories written by people in Berlin and posted to Bulletin Board Systems more interesting than traditional media.
  • 2.7 billion people are using the internet Source: ITU
  • 32 %of the population in Asiais online Source: ITU
  • Asia is home to 50 %of all social media users Source: ITU
  • 23.07.2013 21Social Media for Good – www.sm4good.com Internet-use is increasingly mobile Photo: Dave Lawler on Flickr
  • 23.07.2013 22Social Media for Good – www.sm4good.com On mobile phones ...
  • 23.07.2013 23Social Media for Good – www.sm4good.com Photo: Toujour Passages on Flickr … through mobile data networks.
  • 23.07.2013 Social Media for Good – www.sm4good.com 24 6.8 billion mobile phone subscriptions! Source: ITU; Photo: Lirneasia on Flickr
  • 23.07.2013 Social Media for Good – www.sm4good.com 25
  • 23.07.2013 26Social Media for Good – www.sm4good.com If you think you are still in control, your audience has probably already moved on. Photo: Joseph Kesisoglou on Flickr
  • What are people doing online?  Facebook: 1.1 billion visitors/month • 300 million photos uploaded/day  YouTube: 1 billion visitors/month  QQ: 700 million visitors/month  Twitter: 300 million visitors/month • 175 million tweets are sent/day  Google+: 340 million/month  WeChat (app): 320 million/month  Instagram (app): 40 million photos/day 23.07.2013 27Social Media for Good – www.sm4good.com Sources: Buzzfeed / The Cultureist / Global Web Index
  • People like to talk – and they like to talk with us
  • We need to make sure that we are there to listen and to respond
  • Photo: Groovnick on Flickr We need to be respectful …
  • … else nobody will want to listen to us any longer. Photo: Fulvio Cavagnini
  • 23.07.2013 32Social Media for Good – www.sm4good.com In 2013, 122 services where removed from the graphic and 113 new were added
  • Exercise  Put a sticker with your National Society Logo in each column under the right answer  The first set of questions are about your country, the second set is about your NS  Take some time to look at the board and find colleagues who are similar to you 23.07.2013 33Social Media for Good – www.sm4good.com
  • SOCIAL MEDIA AND RESILIENCE? 23.07.2013 Social Media for Good – www.sm4good.com 34 Photo: John Larsson on Flickr
  • Reminder: Resilience Ability -> capacity building/infrastructure Anticipate -> disaster preparedness Reduce the impact -> Preparedness/response Cope with -> Preparedness/response Recover -> Recovery 23.07.2013 35Social Media for Good – www.sm4good.com
  • Resilience and Social Media  Ability: What do you need to know to use social media effectively?  Anticipate: How can it help you prepare for disasters better?  Reduce the impact: How can you use social media to improve disaster response?  Cope with and recover: How can it help the affected population deal with the situation? 23.07.2013 36Social Media for Good – www.sm4good.com
  • 23.07.2013 37Social Media for Good – www.sm4good.com Social media can encourages life-saving actions Source: American Red Cross
  • Social Media and Resilience  Social media can help make your message more powerful by spreading it faster and wider and getting people more interested.  Interested people are more likely to pay attention to what you are saying.  But: Social media cannot replace your existing activities. 23.07.2013 38Social Media for Good – www.sm4good.com
  • Thank you! Timo Lüge Social Media for Good www.sm4good.com timo.luege@gmail.com Twitter: @timolue 23.07.2013 39Social Media for Good – www.sm4good.com