Becoming Data Driven#GAUC2013Google Analytics User Conference 2013Timo JostenManaging Partner & Co-FounderSparkline Analyt...
#GAUC2013Google Analytics User Conference 2013Measure. Everything.Data DrivenDecision Maker
#GAUC2013Google Analytics User Conference 2013Digital Information Created2013Internet users worldwide2013 2.7 BMobile subs...
#GAUC2013Google Analytics User Conference 2013“Between the dawn ofcivilization and 2003, we onlycreated five exabytes ofin...
#GAUC2013Google Analytics User Conference 2013+$20 Billionthrough Mobilein 1013Candy Crush has66m daily activeseBook sales...
#GAUC2013Google Analytics User Conference 2013Business Transformation?“[The] majority ofcompanies fail to collectcomprehen...
#GAUC2013Google Analytics User Conference 2013NESTA & Digital Universe StudyFor Full NESTA Study CLICK HEREFor Digital Uni...
#GAUC2013Google Analytics User Conference 2013Can you help me?
#GAUC2013Google Analytics User Conference 2013MediaButton
#GAUC2013Google Analytics User Conference 2013Button:1. Sign Up2. Learn More3. Join Us Now4. Sign Up NowMedia:1. Get Invol...
#GAUC2013Google Analytics User Conference 2013Experimentation Results
#GAUC2013Google Analytics User Conference 2013$500m raisedonline
#GAUC2013Google Analytics User Conference 2013No one tests the depth of a river with both feet.- African ProverbData Drive...
#GAUC2013Google Analytics User Conference 2013my.barackobama.com/page/s/analysts-job-application
#GAUC2013Google Analytics User Conference 2013Who You Gonna Call?
#GAUC2013Google Analytics User Conference 2013www.google.com/analytics
#GAUC2013Google Analytics User Conference 2013Free● Start an account● Extensive help documentationavailable online● Genera...
#GAUC2013Google Analytics User Conference 2013Importance of Certification#GAUC2013Google Analytics User Conference 2013Cer...
#GAUC2013Google Analytics User Conference 2013● Access○ Beta features, known technical issues, bug reporting &updates, fea...
#GAUC2013Google Analytics User Conference 2013“More than half of respondents report that organizationalsilos and analytics...
#GAUC2013Google Analytics User Conference 2013Simplicity & FocusAudit Your Analytics Skill & Ability – SET TARGETS1Audit Y...
#GAUC2013Google Analytics User Conference 2013Thank you!Timo Josten@strudelmeistertimo@sparklineanalytics.com
Upcoming SlideShare
Loading in...5
×

Becoming Data Driven

544

Published on

Presentation delivered as part of the Google Analytics User Conference 2013 in Sydney and Melbourne.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
544
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Becoming Data Driven

  1. 1. Becoming Data Driven#GAUC2013Google Analytics User Conference 2013Timo JostenManaging Partner & Co-FounderSparkline Analytics@strudelmeister / timo@sparklineanalytics.com
  2. 2. #GAUC2013Google Analytics User Conference 2013Measure. Everything.Data DrivenDecision Maker
  3. 3. #GAUC2013Google Analytics User Conference 2013Digital Information Created2013Internet users worldwide2013 2.7 BMobile subscribers2013 6.8 B2020 53 zettabytes2020 5 B2020 10 B>2,700 exabytes
  4. 4. #GAUC2013Google Analytics User Conference 2013“Between the dawn ofcivilization and 2003, we onlycreated five exabytes ofinformationNow we’re creating that amountevery two days.”-Hal Varian, Chief Economist, Google
  5. 5. #GAUC2013Google Analytics User Conference 2013+$20 Billionthrough Mobilein 1013Candy Crush has66m daily activeseBook salesalmost DOUBLEDin 2012PSY heads toalmost 2 BillionviewsConsumer Transformation
  6. 6. #GAUC2013Google Analytics User Conference 2013Business Transformation?“[The] majority ofcompanies fail to collectcomprehensive dataeven when it is deemedrelevant to theirbusiness.”- Nesta Study 2012“Digital Universe Studyfinds that less than 1%of the world’s data isanalyzed…”-www.guardian.co.uk2012
  7. 7. #GAUC2013Google Analytics User Conference 2013NESTA & Digital Universe StudyFor Full NESTA Study CLICK HEREFor Digital Universe Article CLICK HERE
  8. 8. #GAUC2013Google Analytics User Conference 2013Can you help me?
  9. 9. #GAUC2013Google Analytics User Conference 2013MediaButton
  10. 10. #GAUC2013Google Analytics User Conference 2013Button:1. Sign Up2. Learn More3. Join Us Now4. Sign Up NowMedia:1. Get Involved Image2. Family Image3. Change Image4. Barack’s Video5. Springfield Video6. Sam’s Video24 combinations tested….
  11. 11. #GAUC2013Google Analytics User Conference 2013Experimentation Results
  12. 12. #GAUC2013Google Analytics User Conference 2013$500m raisedonline
  13. 13. #GAUC2013Google Analytics User Conference 2013No one tests the depth of a river with both feet.- African ProverbData Driven Decision Maker
  14. 14. #GAUC2013Google Analytics User Conference 2013my.barackobama.com/page/s/analysts-job-application
  15. 15. #GAUC2013Google Analytics User Conference 2013Who You Gonna Call?
  16. 16. #GAUC2013Google Analytics User Conference 2013www.google.com/analytics
  17. 17. #GAUC2013Google Analytics User Conference 2013Free● Start an account● Extensive help documentationavailable online● Generally navigating andunderstanding the interface● Installing Analytics for a simplesite structure or basic analysisEasy● Keeping in-house resources forAnalytics on staff● Uncertainty that your data isaccurate● Complex, custom installationsor integrations with yourinternal tools● Spending time to learn andperform impact driven analysisCostlyDifficult
  18. 18. #GAUC2013Google Analytics User Conference 2013Importance of Certification#GAUC2013Google Analytics User Conference 2013Certification is not necessary to work with AnalyticsIt provides assurance to clients that the company● Has been exhaustively vetted by Google○ Partner go through an extensive application & interview process● Has met basic business guidelines○ Legal incorporation, indemnity insurance, and a customer supportsystem● Is receiving constant status updates on the product○ New features and known issues with the product
  19. 19. #GAUC2013Google Analytics User Conference 2013● Access○ Beta features, known technical issues, bug reporting &updates, feature requests● Insight○ Product roadmap & development● Support○ Dedicated support for GA Partners, collaborative supportfrom the GA Partner community● Training○ New feature trainings, annual GA Partner summitImportance of Certification
  20. 20. #GAUC2013Google Analytics User Conference 2013“More than half of respondents report that organizationalsilos and analytics skills shortages hinder the use of data fordecision making.”Cap Gemini Survey 2012:For Full Cap Gemini Survey CLICK HERE
  21. 21. #GAUC2013Google Analytics User Conference 2013Simplicity & FocusAudit Your Analytics Skill & Ability – SET TARGETS1Audit Your Team/Company’s Analytics Skill & Ability toExecute on insights – SET TARGETS2Invest Strategically: Ask for help, work with a GACertified Partner – KICK START CHANGE3Develop a Company/Department priority list –TECHNICAL & BUSINESS DRIVERS4Identify, Diagnose, Test & Implement – ITERATE!5
  22. 22. #GAUC2013Google Analytics User Conference 2013Thank you!Timo Josten@strudelmeistertimo@sparklineanalytics.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×