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Why Social Media Is So Critical
In Today’s Business World
Things To Do
Things To Avoid
Julie Mason
www.linkedin.com/in/jul...
www.TheSocialMediaPrincess.com
What’s HOT in Social Media in 2013!
Social Media has changed the way people are:
 Communicating
 Searching
 Referring
 Purchasing
 Advocating
www.TheSoci...
38 million people aged 13-80
said social media influences
their purchasing decisions
The Social Media Impact!
23.1 million discover new
brands or products through
social media
The Social Media Impact!
17.8 million refer to
social media prior to
purchase
The Social Media Impact!
 Australia has 2nd highest smartphone
usage by population density
 24% take their phone with them shopping
to research p...
 61% of mobile users said ‘unlikely to return to
a site if they had trouble accessing it via their
phone’
 86% of smartp...
 More business-type traffic than ANY OTHER site
 Purchased by LinkedIn 18 months ago
 Great way to showcase your talent...
 Improved search rankings
 Google Biz Pages engage with peeps!
 Google hangouts
 Google authorship
www.TheSocialMediaP...
 More referral traffic than
 YouTube
 LinkedIn
 Google+ COMBINED!!!
 Users spend twice as much as FB users
 Pinteres...
www.TheSocialMediaPrincess.com
The Rise of Pinterest
Pinterest is not just for recipes and fashion – its a great place to
...
Ultimate Social Media Blueprint
20th & 21st July – Gold Coast
This is for people who:
 want to stop struggling and start ...
Guest Speaker – Pete Godfrey
Pete is known as The Wizard of Words
and will be sharing how to make your
social media conten...
Ultimate Social Media Blueprint
www.TheSocialMediaPrincess.com
You will walk away knowing:
 The digital landscape and you...
Ultimate Social Media Blueprint
www.TheSocialMediaPrincess.com
Develop YOUR social media blueprint
WebsiteLinkedIn
Twitter...
www.TheSocialMediaPrincess.com
Want these types of results??
Glenn Kirkwood
______________________________________________...
Register today only
And get a 50% discount on your
tickets
Save up to $296.00
www.TheSocialMediaPrincess.com
SPECIAL EARLY...
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What's Hot In Social Media

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http://www.thesocialmediaprincess.com - presented at KBN in Brisbane on the trends happening in social media that will affect your business marketing efforts in the next 18 months

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  • Example of Service based businesses using Pinterest
  • Transcript of "What's Hot In Social Media"

    1. 1. Why Social Media Is So Critical In Today’s Business World Things To Do Things To Avoid Julie Mason www.linkedin.com/in/juliemason1 www.twitter.com/GuruJules www.fb.com/TheSocialMediaPrincess “The Social Media Princess”
    2. 2. www.TheSocialMediaPrincess.com What’s HOT in Social Media in 2013!
    3. 3. Social Media has changed the way people are:  Communicating  Searching  Referring  Purchasing  Advocating www.TheSocialMediaPrincess.com Why is this important?
    4. 4. 38 million people aged 13-80 said social media influences their purchasing decisions The Social Media Impact!
    5. 5. 23.1 million discover new brands or products through social media The Social Media Impact!
    6. 6. 17.8 million refer to social media prior to purchase The Social Media Impact!
    7. 7.  Australia has 2nd highest smartphone usage by population density  24% take their phone with them shopping to research products  57% actively searched on their mobile after seeing an ad on TV www.TheSocialMediaPrincess.com The Rise of Mobile & Its Impact
    8. 8.  61% of mobile users said ‘unlikely to return to a site if they had trouble accessing it via their phone’  86% of smartphone users look for local information on their phone and 88% take direct action as a result (ie contacting or visiting that business) www.TheSocialMediaPrincess.com The Rise of Mobile & Its Impact
    9. 9.  More business-type traffic than ANY OTHER site  Purchased by LinkedIn 18 months ago  Great way to showcase your talents  Link it to your LinkedIn profile and add media to your previous and current position(s) www.TheSocialMediaPrincess.com The Rise of Slideshare
    10. 10.  Improved search rankings  Google Biz Pages engage with peeps!  Google hangouts  Google authorship www.TheSocialMediaPrincess.com The Rise of Google +
    11. 11.  More referral traffic than  YouTube  LinkedIn  Google+ COMBINED!!!  Users spend twice as much as FB users  Pinterest users have above av. incomes  Great for search engine rankings www.TheSocialMediaPrincess.com The Rise of Pinterest
    12. 12. www.TheSocialMediaPrincess.com The Rise of Pinterest Pinterest is not just for recipes and fashion – its a great place to showcase your services (and include a price tag!)
    13. 13. Ultimate Social Media Blueprint 20th & 21st July – Gold Coast This is for people who:  want to stop struggling and start achieving REAL RESULTS!  want PROVEN PROFIT-GENERATING strategies  want to learn how to develop a complete integrated strategy for their business  want to save an hour a day in doing the above! www.TheSocialMediaPrincess.com
    14. 14. Guest Speaker – Pete Godfrey Pete is known as The Wizard of Words and will be sharing how to make your social media content compelling, engaging and persuasive! Ultimate Social Media Blueprint www.TheSocialMediaPrincess.com
    15. 15. Ultimate Social Media Blueprint www.TheSocialMediaPrincess.com You will walk away knowing:  The digital landscape and your brand’s place in it  Proven profit-generating strategies that convert  How to bust through the distractions and get your prospects attention in an ADD world  Understanding the buyer journey so you can leapfrog your competition  Smart tools to almost double your productivity  Plus heaps of templates, plans and case studies to inspire and help you succeed
    16. 16. Ultimate Social Media Blueprint www.TheSocialMediaPrincess.com Develop YOUR social media blueprint WebsiteLinkedIn Twitter Facebook PPC Email Slideshare YouTube Pinterest
    17. 17. www.TheSocialMediaPrincess.com Want these types of results?? Glenn Kirkwood _________________________________________________________________________________ After attending one of Julie’s workshops and picking up just two ideas for my business within 30 days of implementing the first strategy it led to ongoing lead enquires for my business and the second strategy, took a little bit longer but it generated a $16,000 sale. So if you have been to a social media course and left with more questions that you started with – you need to come to Julie’s workshop because you will leave with the answers and she delivers with fun and care and the intention that you will get results. $150,000 Contract $16,000 Sale
    18. 18. Register today only And get a 50% discount on your tickets Save up to $296.00 www.TheSocialMediaPrincess.com SPECIAL EARLY BIRD OFFER
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