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Ultimate Social Media Blueprint - Building Your List Through Social Media (Keynote presentation)
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Ultimate Social Media Blueprint - Building Your List Through Social Media (Keynote presentation)

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http://www.thesocialmediaprincess.com - This presentation was given at Pete Godfrey's Inbox Income Explosion workshop in November 2013 on the Gold Coast

http://www.thesocialmediaprincess.com - This presentation was given at Pete Godfrey's Inbox Income Explosion workshop in November 2013 on the Gold Coast

Published in Marketing , Business , Technology
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  • 1. The Ultimate Social Media Blueprint Proven Profit-Generating Strategies That Rock! Julie Mason www.fb.com/TheSocialMediaPrincess www.linkedin.com/in/juliemason1 www.twitter.com/GuruJules “The Social Media Princess”
  • 2. Here’s What We’ll Cover Today... • Avoid the 3 biggest mistakes most businesses make that repel customers quicker than a spray of Baygon! • LIKE/KNOW/TRUST – the importance of relationship marketing • Proven profit-generating strategies that help you make money using social media marketing! ©The Social Media Princess 2013
  • 3. ©The Social Media Princess 2013
  • 4. Do you believe social media can really work for your business? ©The Social Media Princess 2013
  • 5. Most People have mixed feelings about social media... 1) You’ve tried it in the past with dismal results, so you’re not a believer that it works 1) You’ve heard stories about lack of security on Facebook and don’t want to put yourself in harm’s way 2) You’ve tried a few ideas, seen some results but would love to get bigger conversions ©The Social Media Princess 2013
  • 6. 3 Biggest Mistakes That Repel Customers Like A Spray Of Baygon In The Face ...& How To Avoid Them! ©The Social Media Princess 2013
  • 7. Mistake #1 No Strategy! ©The Social Media Princess 2013
  • 8. Develop A Strategy • What are your business goals? • Who is your ideal client? • What are their fears, wants, needs & frustrations? • What is your ‘call to action’? ©The Social Media Princess 2013
  • 9. Mistake #2 Not posting enough! ©The Social Media Princess 2013
  • 10. Post Often • Twice a day • Create themes around your ideal client’s desires • Be visual • Schedule ahead of time ©The Social Media Princess 2013
  • 11. Mistake #3 Content is not Engaging! ©The Social Media Princess 2013
  • 12. Create Engaging Content • Use images • Think about your copy • Ask for engagement • Think outside the box ©The Social Media Princess 2013
  • 13. Cyclic Phase of Facebook Marketing Image courtesy of Wildfireapps.com ©The Social Media Princess 2013
  • 14. Social media influence users to recommend and buy ©The Social Media Princess 2013
  • 15. Do You Have A Conversion Funnel? ©The Social Media Princess 2013
  • 16. Some Questions You Need To Consider... • Do you have a hot and hungry market? • If yes, what does your market want? • If no, how can you make it interesting? ©The Social Media Princess 2013
  • 17. Conversion Funnel #1 – Ecommerce Website Shop FB Ad FB Shop Ebay Store ©The Social Media Princess 2013 Buy/Customer
  • 18. Conversion Funnel #2 – Content Marketing... FB Fan See Post Click To Website ©The Social Media Princess 2013 Buy/Customer
  • 19. Conversion Funnel #3 – Email Marketing... FB Ad Squeeze Page/ Facebook App Email signup Email Open Email Click To Visit Website ©The Social Media Princess 2013 Buy/Customer
  • 20. Strategy #1 Relationship Building Through Emails Add Value, Gain Trust, Monetize... ©The Social Media Princess 2013
  • 21. Strategy #1 – Relationship Building ©The Social Media Princess 2013
  • 22. Strategy #1 – Relationship Building Create a VALUE ADD product ©The Social Media Princess 2013
  • 23. Strategy #1 – Relationship Building Create a Facebook App OR Squeeze Page ©The Social Media Princess 2013
  • 24. Strategy #1 – Relationship Building • Create your ad ©The Social Media Princess 2013
  • 25. Strategy #1 – Relationship Building Have your email funnel ready to rock! ©The Social Media Princess 2013
  • 26. Strategy #2 Build A HOT List This strategy is so good that is should be licensed to print money! ©The Social Media Princess 2013
  • 27. Strategy #2 – Build A HOT List • Goal was to build a HOT list of prospects that would buy again and again • Needed to be leveraged (time/money) • Needed to create brand awareness Australia wide • My recommendation = run webinars ©The Social Media Princess 2013
  • 28. Strategy #2 – Build A HOT List Post on FB Page inc. Bitly link Sales FB Sponsored Post Ad Webinar ©The Social Media Princess 2013 Webinar Registration Email List Double Opt-In
  • 29. Strategy #2 – Build A HOT List • Determine your goal / outcome for webinar • Design a compelling end offer / call to action • Create your presentation (see slideshare.net) • Interview someone in your niche (find on LinkedIn) ©The Social Media Princess 2013
  • 30. Strategy #2 – Build A HOT List • Meetingburner.com • GoToWebinar.com • Google+ Hangout • Slideshare.net ©The Social Media Princess 2013
  • 31. Strategy #2 – Build A HOT List • Write your promotion copy • Set up the event online • Once set up – shorten the URL using www.bitly.com ©The Social Media Princess 2013
  • 32. Strategy #2 – Build A HOT List • Create a FB Post • Have a catchy title & benefits • Include the bitly link to the Registration page ©The Social Media Princess 2013
  • 33. Strategy #2 – Build A HOT List • Create a FB Post • Have a catchy title & benefits • Include the bitly link to the Registration page ©The Social Media Princess 2013
  • 34. Strategy #2 – Build A HOT List • Create a series of Facebook Ads on the post ©The Social Media Princess 2013
  • 35. Strategy #2 – Build A HOT List • Setup a Landing/Sales page on your website for your compelling offer (for the end of the webinar) • Ensure you allow 1/3 of your presenting time to share the benefits of the offer and the WIIFM ©The Social Media Princess 2013
  • 36. Strategy #2 – Build A HOT List Take Action! ©The Social Media Princess 2013
  • 37. Strategy #2 – Build A HOT List $6,500+ sales in slowest 2 weeks of the year PLUS: 1150 clicks on ad 77 100 new 150 people registered Optins likes on TSMP 80 people live on the line 80 new likes on EOMFY GREAT RESULT! ©The Social Media Princess 2013
  • 38. CAUTION!!! This is not a Kevin Costner movie. If you build it, they will not necessarily come ©The Social Media Princess 2013
  • 39. Traffic Driving Strategies... Know your target market: • Age range • Gender • What pages are they hanging out on • What are their interests? Their struggles? What keeps them up at night? • What engages them Be patient with yourself. This takes time – collect info over time and it will add up! ©The Social Media Princess 2013
  • 40. Traffic Driving Strategies... • Invite your friends – trusted but not always targeted • Email your list – trusted and targeted • Facebook Ads – quick, easy and targeted ©The Social Media Princess 2013
  • 41. Be Social Media Savvy!  Puts your business on the social media map  Discover how to draw customers to you  Secret strategies that generate $$$ ©The Social Media Princess 2013
  • 42. Be Social Media Savvy!  Facebook Timeline For Pages  Strategies That Make Money On Facebook  Leveraging Your LinkedIn Profile  Twitter For Business  How To ROCK Your Biz With YouTube Video ©The Social Media Princess 2013
  • 43. More LIKES in 1 day than past 3 weeks!!! ©The Social Media Princess 2013
  • 44. $225,000 sales generated from LinkedIn!! ©The Social Media Princess 2013
  • 45. “Be Social Media Savvy!” video series All For Just... $299.00 ©The Social Media Princess 2013