Strategies That Make Money On Facebook - October 2013

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Strategies That Make Money On Facebook Oct 2013 are the slides from my speaking presentation to the Sunshine Coast Women Entrepreneur Group.

For more information on events that I am running or speaking at please visit http://www.thesocialmediaprincess.com/events

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Strategies That Make Money On Facebook - October 2013

  1. 1. Proven Strategies That Make Money On Facebook Whether You Have A Business Or Not! Julie Mason www.fb.com/TheSocialMediaPrincess www.linkedin.com/in/juliemason1 www.twitter.com/GuruJules “The Social Media Princess”
  2. 2. Here’s What We’ll Cover Today... • Avoid the 3 biggest mistakes most businesses make that repel customers quicker than a spray of Baygon! • LIKE/KNOW/TRUST – the importance of relationship marketing • Proven profit-generating strategies that help you make money on FB whether you have a business or not! ©The Social Media Princess 2013
  3. 3. Do you believe Facebook can really work for your own business? ©The Social Media Princess 2013
  4. 4. Most People have mixed feelings about FB... 1) You’ve tried Facebook in the past with dismal results, so you’re not a believer that it works for small business 2) You’ve heard stories about lack of security on Facebook and don’t want to put yourself in harm’s way 3) You’ve tried a few ideas, seen some results but would love to get bigger conversions ©The Social Media Princess 2013
  5. 5. “ In this training you’ll finally see how Facebook can change your business and work for your unique brand. You’ll also discover easy, inexpensive ways to sell your product (or other people’s products) on Facebook, convert fans into buyers and put cash in your pocket. ©The Social Media Princess 2013
  6. 6. 3 Biggest Mistakes That Repel Customers Like A Spray Of Baygon ...& How To Avoid Them! ©The Social Media Princess 2013
  7. 7. Mistake #1 No Strategy! ©The Social Media Princess 2013
  8. 8. Develop A Strategy • What are your business goals? • Who is your ideal client? • What are their fears, wants, needs & frustrations? • What is your ‘call to action’? ©The Social Media Princess 2013
  9. 9. Mistake #2 Not posting enough! ©The Social Media Princess 2013
  10. 10. Post Often • Twice a day • Create themes around your ideal client’s desires • Be visual • Schedule ahead of time ©The Social Media Princess 2013
  11. 11. Mistake #3 Content is not Engaging! ©The Social Media Princess 2013
  12. 12. Create Engaging Content • Use images • Think about your copy • Ask for engagement • Think outside the box ©The Social Media Princess 2013
  13. 13. Cyclic Phase of Facebook Marketing Image courtesy of Wildfireapps.com ©The Social Media Princess 2013
  14. 14. Social media influence users to recommend and buy ©The Social Media Princess 2013
  15. 15. Ways to monetize... • • • • • Sell digital products Run events Sell physical products Market affiliate products Sell air (consulting) ©The Social Media Princess 2013
  16. 16. Do You Have A Conversion Funnel? ©The Social Media Princess 2013
  17. 17. Conversion Funnel #1 – Ecommerce Website Shop FB Ad FB Shop Ebay Store ©The Social Media Princess 2013 Buy/Customer
  18. 18. Conversion Funnel #2 – Content Marketing... FB Fan See Post Click To Website ©The Social Media Princess 2013 Buy/Customer
  19. 19. Conversion Funnel #3 – Email Marketing... FB Ad Squeeze Page/ Facebook App Email signup Email Open Email Click To Visit Website ©The Social Media Princess 2013 Buy/Customer
  20. 20. Some Questions You Need To Consider... • Do you have a hot and hungry market? • If yes, what does your market want? • If no, how can you make it interesting? ©The Social Media Princess 2013
  21. 21. Strategy #1 Fill The Diary Give them what they want... ©The Social Media Princess 2013
  22. 22. Easy To Do This requires basic skills ©The Social Media Princess 2013
  23. 23. Strategy #1 – Fill The Diary • Julie Lewin, Medical Intuitive www.fb.com/celestialconsciousness • Provides consulting service & retreats • Ideal client is looking for more meaning in life • My recommendation = if they are looking for meaning ensure that you are posting lots of inspirational quotes ©The Social Media Princess 2013
  24. 24. Strategy #1 – Fill The Diary Photo editor = www.befunky.com ©The Social Media Princess 2013
  25. 25. Strategy #1 – Fill The Diary • By tapping into her prospects needs, Julie started to fill her diary with Skype consulting sessions week after week • Julie got best results when using a photo of her in the quote • She is now more in tune with what to post on Facebook that connects with her prospects desires ©The Social Media Princess 2013
  26. 26. Strategy #2 Build A HOT List This strategy is so good that is should be licensed to print money! ©The Social Media Princess 2013
  27. 27. Moderate Setup This may require some technical skills ©The Social Media Princess 2013
  28. 28. Strategy #2 – Build A HOT List ©The Social Media Princess 2013
  29. 29. Strategy #2 – Build A HOT List • Goal was to build a HOT list of prospects that would buy again and again • Needed to be leveraged (time/money) • Needed to create brand awareness Australia wide • My recommendation = run webinars ©The Social Media Princess 2013
  30. 30. Strategy #2 – Build A HOT List Post on FB Page inc. Bitly link Sales FB Sponsored Post Ad Webinar ©The Social Media Princess 2013 Webinar Registration Email List Double Opt-In
  31. 31. Strategy #2 – Build A HOT List • Determine your goal / outcome for webinar • Design a compelling end offer / call to action • Create your presentation (see slideshare.net) • Interview someone in your niche (find on LinkedIn) ©The Social Media Princess 2013
  32. 32. Strategy #2 – Build A HOT List • Meetingburner.com • GoToWebinar.com • Google+ Hangout • Slideshare.net ©The Social Media Princess 2013
  33. 33. Strategy #2 – Build A HOT List • Write your promotion copy • Set up the event online • Once set up – shorten the URL using www.bitly.com ©The Social Media Princess 2013
  34. 34. Strategy #2 – Build A HOT List • Create a FB Post • Have a catchy title & benefits • Include the bitly link to the Registration page ©The Social Media Princess 2013
  35. 35. Strategy #2 – Build A HOT List • Create a FB Post • Have a catchy title & benefits • Include the bitly link to the Registration page ©The Social Media Princess 2013
  36. 36. Strategy #2 – Build A HOT List • Create a series of Facebook Ads on the post ©The Social Media Princess 2013
  37. 37. Strategy #2 – Build A HOT List • Setup a Landing/Sales page on your website for your compelling offer (for the end of the webinar) • Ensure you allow 1/3 of your presenting time to share the benefits of the offer and the WIIFM ©The Social Media Princess 2013
  38. 38. Strategy #2 – Build A HOT List Take Action! ©The Social Media Princess 2013
  39. 39. Strategy #2 – Build A HOT List $6,500+ sales in slowest 2 weeks of the year PLUS: 1150 clicks on ad 77 100 new 150 people registered Optins likes on TSMP 80 people live on the line 80 new likes on EOMFY GREAT RESULT! ©The Social Media Princess 2013
  40. 40. Strategy #3 How To Make Money If You Don’t Have A Product/Business ©The Social Media Princess 2013
  41. 41. Moderate Setup This may require some technical Skills (can be outsourced) ©The Social Media Princess 2013
  42. 42. Finding products to sell... You’ve got heaps of options, here are just a couple... • Become an Amazon Associate https://affiliate-program.amazon.com/ • Search Google for affiliate + (type of product) ie: affiliate + yoga ©The Social Media Princess 2013
  43. 43. Create An Amazon Store In FB... ©The Social Media Princess 2013
  44. 44. Create An Amazon Store In FB... • • Follow the instructions on this video http://bit.ly/AFBStore • • Or have someone build it for you http://bit.ly/NbyED0 ©The Social Media Princess 2013
  45. 45. Finding other products to sell... • Do your research first (both Google & Facebook) • Is it a hot market? • Can you find products that have affiliate offers? • Set up a strategy • Start marketing ©The Social Media Princess 2013
  46. 46. Want to see how one Facebook page in 2012 could average $600 per post? ©The Social Media Princess 2013
  47. 47. What do women to shop for? ©The Social Media Princess 2013
  48. 48. The No.1 response is... ©The Social Media Princess 2013
  49. 49. LIVE Example – Your Next Shoes ©The Social Media Princess 2013
  50. 50. LIVE Example – Your Next Shoes ©The Social Media Princess 2013
  51. 51. LIVE Example – Your Next Shoes DO THE MATH... 4,000 likes per post X 5% conversion rate = 200 sales ©The Social Media Princess 2013
  52. 52. LIVE Example – Your Next Shoes DO THE MATH... Av spend $69 with commission of 5% = $3.45 commission each sale X 200 sales = $690 earnings per post ©The Social Media Princess 2013
  53. 53. LIVE Example – Your Next Shoes  HOT & SEXY MARKET  Used keywords  Great images + tag advocates  Calls to action in each image description  Earn money selling other people’s product  Rinse & Repeat + Cross-pollinate ©The Social Media Princess 2013
  54. 54. CAUTION!!! This is not a Kevin Costner movie. If you build it, they will not necessarily come ©The Social Media Princess 2013
  55. 55. Traffic Driving Strategies... Know your target market: • Age range • Gender • What pages are they hanging out on • What are their interests? Their struggles? What keeps them up at night? • What engages them Be patient with yourself. This takes time – collect info over time and it will add up! ©The Social Media Princess 2013
  56. 56. Traffic Driving Strategies... • Invite your friends – trusted but not always targeted • Email your list – trusted and targeted • Facebook Ads – quick, easy and targeted ©The Social Media Princess 2013
  57. 57. Connect with Julie on... Facebook – www.fb.com/TheSocialMediaPrincess LinkedIn – http://au.linkedin.com/in/juliemason1 Pinterest – www.pinterest.com/TSMPrincess Website – www.thesocialmediaprincess.com I look forward to connecting and helping you grow your business using social media strategies! ©The Social Media Princess 2013
  58. 58. Raving fans... ©The Social Media Princess 2013

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