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Educational Publishers 
Challenges 
Download our whitepaper: strategies for educational publishers: 
http://landingpage.timetoknow.com/publishers 
www.timetoknow.com 
This document and the information set forth herein are the property of Time To Know Limited and are to be held in confidence. 
Publication, duplication, disclosure or use for any purpose not expressly authorized in writing by Time To Know Limited is prohibited. 
Copyright © 2013 Time To Know, Inc.
2 
Download our whitepaper: strategies for educational publishers: 
http://landingpage.timetoknow.com/publishers 
What Are The 
Challenges 
To Moving To Digital?
3 
Digital Transformation Map 
Pedagogical 
Improvement 
Business 
Models 
Digital 
Authoring 
Efficiency 
Interoperability 
Operation 
and Culture 
Implementation
4 
Download our whitepaper: strategies for educational publishers: 
http://landingpage.timetoknow.com/publishers 
What Are The 
Challenges 
In Creating 21st Century 
Digital Pedagogy?
5 
Current efforts to leverage technology for better education 
are failing to deliver the expected improvement in student 
performance. 
Digital 
Representation Hardware 
Access 
to Content
6 
Research shows that the three main components 
for improving education are: 
Engagement Differentiation Assessment
7 
The 200 Year School Problem 
Irrelevant Lecturing 
Format 
 Low Level of Engagement 
 Chalk and Talk 
 Passive Listening 
 Drill and Kill 
Digital Gap Between 
School and Real Life 
 Lack of 21st Skills 
1 Way Fits None 
 1 Teacher 
 1 Set of Learning Materials 
 1 Way of Teaching/Learning 
 30+ Different Children 
Assessment is too late 
 Too Few 
Evaluation Events 
 Correction Cycle is 
Too Long
8 
Teaching and 
The Major Aspects of Any Digital Solution 
Digital Content Learning System 
Hardware & 
Connectivity 
Authoring Tools
9 
21st Century Student Outcomes and Support System 
Partnership for 21st Century Skills: 
Framework for 21st Century Learning
10 
Full Teaching & Learning Cycle 
An Optimal Open Teaching Platform 
 Research-based, proven results 
 Multiple digital environments and programs 
 Traditional Class > 1:1 > Home Access 
 Intervention, Supplemental, Core Curriculum 
 Device agnostic 
 Data-driven instruction 
 Real time class management 
 Digital assessments and reports 
 Adaptive components 
 Personalized and differentiated learning 
 Designed to advance 21st Century skills 
 Open to 3rd party content, platforms and systems 
 User generated
Digital Transformation Map 
11 
Pedagogical 
Improvement 
Business 
Models 
Digital 
Authoring 
Efficiency 
Interoperability 
Operation 
and Culture 
✓ 
Implementation
12 
Download our whitepaper: strategies for educational publishers: 
http://landingpage.timetoknow.com/publishers 
What Are The 
Business Models 
Challenges 
To Moving To Digital?
13 
Changing Business Models 
 Unclear business models 
 Multiple OER (open educational resources) 
 Content commoditization 
 New digital distribution channels 
 New competition / market structure 
 From traditional > B2C, Apps, Stores, LMS, Other 
 Transactions > Services 
 No point of sales
Digital Transformation Map 
14 
Business 
Models 
Pedagogical 
Improvement 
✓ Digital 
Authoring 
Efficiency 
Interoperability 
Operation 
and Culture 
✓ 
Implementation
15 
Download our whitepaper: strategies for educational publishers: 
http://landingpage.timetoknow.com/publishers 
What Are The 
Content Creation 
Challenges 
To Moving To Digital?
16 
Smart, Cost Effective Transition to Digital 
 Leverage existing assets- automatic conversion into 
smart, interactive, HTML5 content 
 Premium educational content creation (“Born Digital”) 
 Engaging interactive content, games, and applets 
 Intuitive, easy-to-use solution 
 No programming skills required 
 Tablet ready and device agnostic 
 Create once, run on many 
 All program types supported 
 Intervention, Supplemental, Core Curriculum 
 Full support for the content life cycle 
 Create, maintain, update, upgrade, and reuse 
Create 
Convert 
Leverage your 
content
17 
Teaching & Learning 
Solution 
Interactive Content  Reports and analytics 
Any Device  Engaging, reusable 
Existing content  HTML5 Automatic 
 Printed books 
 ebooks 
 CDs etc. 
conversion 
content 
 Real-time class 
management 
 Differentiated and 
 adaptive 
Gradual Transformation
18 
Compatibility with any Digital Environment 
Traditional Class Hybrid class 1:1 Environment 
Home Access
Digital Transformation Map 
19 
Operation 
and Culture 
Implementation 
Business 
Models 
Digital 
Authoring 
Efficiency 
✓ 
Interoperability 
Business 
Models 
Pedagogical 
Improvement 
✓ 
✓
20 
Download our whitepaper: strategies for educational publishers: 
http://landingpage.timetoknow.com/publishers 
What Are The 
Interoperability 
Challenges 
To Moving To Digital?
21 
Interoperability 
 Support relevant standards 
 Interoperate and integrate with: 
 CMS 
 Billing systems 
 OS 
 Marketplace 
 Embed external 
content resources
Digital Transformation Map 
22 
Interoperability 
Operation 
and Culture 
Implementation 
Business 
Models 
Digital 
Authoring 
Efficiency 
✓ 
Business 
Models 
Pedagogical 
Improvement 
✓ 
✓ 
✓
23 
What Are The 
Operational and 
Cultural Challenges 
To Moving To Digital?
24 
Fit to Operations and Culture 
 Cultural change 
 Fit to current work process 
 Multiple product lines
25 
Operation 
and Culture 
Interoperability 
Business 
Models 
Digital 
Authoring 
Efficiency 
✓ 
Business 
Models 
Pedagogical 
Improvement 
✓ 
✓ 
✓ 
Digital Transformation Map 
Implementation 
✓
26 
What Are The 
Implementation 
Challenges 
To Moving To Digital?
27 
What are the skills teachers need to acquire?
28 
Various Digital Environments 
Traditional Class Hybrid class 1:1 Environment 
Home Access
29 
Implementation 
 Support mechanism 
 Keep it simple! 
 Infrastructure challenges
Digital Transformation Map 
30 
Pedagogical 
Improvement 
Business 
Models 
Digital 
Authoring 
Efficiency 
Interoperability 
Operation 
and Culture 
✓ 
Implementation 
✓ 
✓ 
✓ 
✓ 
✓ 
✓
www.timetoknow.com Thanks 
Download Our Whitepaper: 
7 Digital Business Strategies for Educational Publishers 
www.timetoknow.com 
This document and the information set forth herein are the property of Time To Know Limited and are to be held in confidence. 
Publication, duplication, disclosure or use for any purpose not expressly authorized in writing by Time To Know Limited is prohibited. 
Copyright © 2013 Time To Know, Inc.

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Educational Publishers Challanges

  • 1. Educational Publishers Challenges Download our whitepaper: strategies for educational publishers: http://landingpage.timetoknow.com/publishers www.timetoknow.com This document and the information set forth herein are the property of Time To Know Limited and are to be held in confidence. Publication, duplication, disclosure or use for any purpose not expressly authorized in writing by Time To Know Limited is prohibited. Copyright © 2013 Time To Know, Inc.
  • 2. 2 Download our whitepaper: strategies for educational publishers: http://landingpage.timetoknow.com/publishers What Are The Challenges To Moving To Digital?
  • 3. 3 Digital Transformation Map Pedagogical Improvement Business Models Digital Authoring Efficiency Interoperability Operation and Culture Implementation
  • 4. 4 Download our whitepaper: strategies for educational publishers: http://landingpage.timetoknow.com/publishers What Are The Challenges In Creating 21st Century Digital Pedagogy?
  • 5. 5 Current efforts to leverage technology for better education are failing to deliver the expected improvement in student performance. Digital Representation Hardware Access to Content
  • 6. 6 Research shows that the three main components for improving education are: Engagement Differentiation Assessment
  • 7. 7 The 200 Year School Problem Irrelevant Lecturing Format  Low Level of Engagement  Chalk and Talk  Passive Listening  Drill and Kill Digital Gap Between School and Real Life  Lack of 21st Skills 1 Way Fits None  1 Teacher  1 Set of Learning Materials  1 Way of Teaching/Learning  30+ Different Children Assessment is too late  Too Few Evaluation Events  Correction Cycle is Too Long
  • 8. 8 Teaching and The Major Aspects of Any Digital Solution Digital Content Learning System Hardware & Connectivity Authoring Tools
  • 9. 9 21st Century Student Outcomes and Support System Partnership for 21st Century Skills: Framework for 21st Century Learning
  • 10. 10 Full Teaching & Learning Cycle An Optimal Open Teaching Platform  Research-based, proven results  Multiple digital environments and programs  Traditional Class > 1:1 > Home Access  Intervention, Supplemental, Core Curriculum  Device agnostic  Data-driven instruction  Real time class management  Digital assessments and reports  Adaptive components  Personalized and differentiated learning  Designed to advance 21st Century skills  Open to 3rd party content, platforms and systems  User generated
  • 11. Digital Transformation Map 11 Pedagogical Improvement Business Models Digital Authoring Efficiency Interoperability Operation and Culture ✓ Implementation
  • 12. 12 Download our whitepaper: strategies for educational publishers: http://landingpage.timetoknow.com/publishers What Are The Business Models Challenges To Moving To Digital?
  • 13. 13 Changing Business Models  Unclear business models  Multiple OER (open educational resources)  Content commoditization  New digital distribution channels  New competition / market structure  From traditional > B2C, Apps, Stores, LMS, Other  Transactions > Services  No point of sales
  • 14. Digital Transformation Map 14 Business Models Pedagogical Improvement ✓ Digital Authoring Efficiency Interoperability Operation and Culture ✓ Implementation
  • 15. 15 Download our whitepaper: strategies for educational publishers: http://landingpage.timetoknow.com/publishers What Are The Content Creation Challenges To Moving To Digital?
  • 16. 16 Smart, Cost Effective Transition to Digital  Leverage existing assets- automatic conversion into smart, interactive, HTML5 content  Premium educational content creation (“Born Digital”)  Engaging interactive content, games, and applets  Intuitive, easy-to-use solution  No programming skills required  Tablet ready and device agnostic  Create once, run on many  All program types supported  Intervention, Supplemental, Core Curriculum  Full support for the content life cycle  Create, maintain, update, upgrade, and reuse Create Convert Leverage your content
  • 17. 17 Teaching & Learning Solution Interactive Content  Reports and analytics Any Device  Engaging, reusable Existing content  HTML5 Automatic  Printed books  ebooks  CDs etc. conversion content  Real-time class management  Differentiated and  adaptive Gradual Transformation
  • 18. 18 Compatibility with any Digital Environment Traditional Class Hybrid class 1:1 Environment Home Access
  • 19. Digital Transformation Map 19 Operation and Culture Implementation Business Models Digital Authoring Efficiency ✓ Interoperability Business Models Pedagogical Improvement ✓ ✓
  • 20. 20 Download our whitepaper: strategies for educational publishers: http://landingpage.timetoknow.com/publishers What Are The Interoperability Challenges To Moving To Digital?
  • 21. 21 Interoperability  Support relevant standards  Interoperate and integrate with:  CMS  Billing systems  OS  Marketplace  Embed external content resources
  • 22. Digital Transformation Map 22 Interoperability Operation and Culture Implementation Business Models Digital Authoring Efficiency ✓ Business Models Pedagogical Improvement ✓ ✓ ✓
  • 23. 23 What Are The Operational and Cultural Challenges To Moving To Digital?
  • 24. 24 Fit to Operations and Culture  Cultural change  Fit to current work process  Multiple product lines
  • 25. 25 Operation and Culture Interoperability Business Models Digital Authoring Efficiency ✓ Business Models Pedagogical Improvement ✓ ✓ ✓ Digital Transformation Map Implementation ✓
  • 26. 26 What Are The Implementation Challenges To Moving To Digital?
  • 27. 27 What are the skills teachers need to acquire?
  • 28. 28 Various Digital Environments Traditional Class Hybrid class 1:1 Environment Home Access
  • 29. 29 Implementation  Support mechanism  Keep it simple!  Infrastructure challenges
  • 30. Digital Transformation Map 30 Pedagogical Improvement Business Models Digital Authoring Efficiency Interoperability Operation and Culture ✓ Implementation ✓ ✓ ✓ ✓ ✓ ✓
  • 31. www.timetoknow.com Thanks Download Our Whitepaper: 7 Digital Business Strategies for Educational Publishers www.timetoknow.com This document and the information set forth herein are the property of Time To Know Limited and are to be held in confidence. Publication, duplication, disclosure or use for any purpose not expressly authorized in writing by Time To Know Limited is prohibited. Copyright © 2013 Time To Know, Inc.