Time Out - International Licensing

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  • Show microsite example and also Fireplace and sponsored editorial online (Get examples from DP/PT/SB)
  • Image of iPhone sponsorship – ideally Australia or Dubai (so show two cities, same sponsor and iPhone plus Android??)
  • (images of launch marketing activity from licensees and live events)

Transcript

  • 1. Make the most of your cityINTERNATIONAL LICENSING PROGRAMME
  • 2. 3. What we deliver to you1. License the Time Out brand and 4. What you provide locallyglobal technology platform2. Your revenue streams 5. How to take the brand further6. How the users interact with Time Out 8. Licence Terms 7. Time Out around the world License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world
  • 3. Mobile appsLicense the iPad app Social channelsTime Outbrand and Hosted website Global Facebook appsglobal platformtechnology Personalisation engine E-commerce platformplatform Ticketing Daily offers One user experience | One design | One product portfolio License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world
  • 4. Advertising Your revenue Sponsorship streams E-Commerce License Your revenue What we deliver What you How to take the How users Time Out aroundHome interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Advertising Sponsorship E-Commerce
  • 5. Advertising: Time Out Group’s digitalAudience growth = revenues grew by 50% everyrevenue growth 2 years between 2007-2011 07 08 09 10 11 18 million users 50 million users projected Global digital ad spend to grow Social 8% Social 6% by 16.5% in 2012 and 13.5% Mobile 8% in 2013 Digital to overtake newspapers in share of ad spend by 2013 > Audience change Mobile 24% TO London unique users up Magazine 32% Website 54% 2011 – 2014/15 > Website 60% +67% YoY TO New York UUs up +69% YoY Magazine 8% License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Advertising Sponsorship E-Commerce
  • 6. Smartphones & tablets UGC & social media  Smartphones 30% of global  360bn links, notes, pics shared mobile market share in 2011 in one year on Facebook & forecast to be 54% in 2015  25bn tweets sent in one yearAdvertising:  By 2014 mobile internet users on TwitterAudience growth forecast to overtake desktop  35 hours of video uploaded per users: 1.7bn people minute on YouTube  68m iPad sales predicted for 2012, 138m in 2015 Time Out London600,000 iPhone appfollowers 600,000 downloads in Time Out 2 years NY iPad 800,000 25,000 downloads in fans one month License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Advertising Sponsorship E-Commerce
  • 7. Advertising: One dedicated Ad Director Clients look to the Time Out international network for a one-stop shop for regional/global ad deals License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Advertising Sponsorship E-Commerce
  • 8. Sponsorship:Customised creativesolutions for onlinesponsorship License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Advertising Sponsorship E-Commerce
  • 9. Sponsorship: Deep integration of sponsors on iPhone, Android and iPad apps License Your revenue What we deliver What you How to take the How users Time Out aroundHome interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Advertising Sponsorship E-Commerce
  • 10. Consumer Promoter SEEKERS SELLERSIn 2011 TOG generated£3.7m in total transaction E-Commerce:value from 71,000 Connecting everyonebookings to the world of artE-commerce revenue up and entertainment300% from 2009-2011 License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Advertising Sponsorship E-Commerce
  • 11. Top 5 offers in 2012 1. Crystal Palace Day Spa (health & beauty) 2. Fast Canvas Prints (photography) 3. 39 Steps (theatre) 4. Gordon Ramsay, York & Albany (dining)E-Commerce: 5. Cookie Girl (culinary class)Ticketing, offers, affiliates License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Advertising Sponsorship E-Commerce
  • 12. Technology What we Brand deliver to you Content Support License Your revenue What we deliver What you How to take the How users Time Out aroundHome interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Technology Brand Content Support
  • 13. Technology:Global platformcomponents State-of-the-art content management system and database Website hosting, user analytics and ad serving software E-commerce platform and tools License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Technology Brand Content Support
  • 14. Territory City 1 City 2 City 3 Language Language 1 Language 2 Language 1 Language 2 Language 1 Language 2Technology:Future proofed systems Website       Mobile apps    iPad  New product development – any new launches can be rolled Offers    out in your market Ticketing Automated upgrade process – you benefit from all platform improvements Social apps   Ongoing programme of enhancement and investment Local listers  License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Technology Brand Content Support
  • 15. Brand values: Time Out NightlifeEssential ranked Number 1 SiteConnected in 2010 & 2011TrustedFun Voted in Top 100 UK brands in 2011Brand:44 year heritage 37 cities, 25 countries License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Technology Brand Content Support
  • 16. Content: Interviews and features from London, NY and all Time Out cities Image library with over 200,000 images TO Film database with over 30,000 reviews License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Technology Brand Content Support
  • 17. Conference for allSupport licensees: Annual and specialist events Set-up configuration & training 24/7 technical support License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Technology Brand Content Support
  • 18. Content What you Marketing provide locally Sales Operations License Your revenue What we deliver What you How to take the How users Time Out aroundHome interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Content Marketing Sales Operations
  • 19. Content: Time OutSources and structure Thirdof content party feeds Local venues User generated contentYour team sources localevents and venue Social activitiesinformation and applieslocal style and tone Requires operational excellence License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Content Marketing Sales Operations
  • 20. Marketing:Grow the local audience Brand awareness Live events Digital marketing investment: SEO, SEM PR2.0 License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Content Marketing Sales Operations
  • 21. Marketing: Social Horror film feature and Facebook app in two weeks gained:  30,000 new Facebook fans  73,000 unique users  360,000 page views License Your revenue What we deliver What you How to take the How users Time Out aroundHome interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Content Marketing Sales Operations
  • 22.  Create expert digital and e-commerce sales teamsSales:  Source offers and ticketCommercialise the inventoryproducts  Develop advertiser and merchant relationships License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Content Marketing Sales Operations
  • 23. Operations: Offers and ticket fulfilment Customer service License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Content Marketing Sales Operations
  • 24. Print How to take the brand Live events further Space & Merchandise License Your revenue What we deliver What you How to take the How users Time Out aroundHome interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Print Live events Space & Merch.
  • 25. Print License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Print Live events Space & Merch.
  • 26. Live events License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Print Live events Space & Merch.
  • 27. Space & Merchandise License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world Print Live events Space & Merch.
  • 28. How usersinteractwith Time Out License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world
  • 29. New markets:Mexico, Madrid, BangkokTime Out aroundthe world 37cities 18m wide users world 25 countries License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world
  • 30. Licence terms  Rights cover national  Monthly technology fees territory based on product roll out  3-5 year initial term plus programme and projected extension rights traffic volume  Minimum guarantee  Multiple language options recoupable from royalties paid on all revenue streams License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world
  • 31.  For more information please contact: Will Salmon Tel. +44 (0)20 7813 6012 Email: willsalmon@timeout.com License Your revenue What we deliver What you How to take the How users Time Out around Home interact with Licence Terms Time Out streams to you provide locally brand further Time Out the world