GlobEvents brands 2013

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GlobEvents, a "quality mark" in tourism.

Different brands, different target groups, different media campaigns

Trending in travel, trending in events and trending in marketing..

Published in: Travel, Business
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  • GlobEvents brands 2013

    1. 1. “The world is a book and those who do not travel read only one page.” –St. Augustine
    2. 2. GlobEvents bvba +124.000 people experienced a GlobEvents trip in 2013 History Core Values Brands Advertising and promotion Q and A
    3. 3. GlobEvents the beginning…
    4. 4. There is only 1 boss, the customer
    5. 5. "Your Most Unhappy Customers Are Your Greatest Source Of Learning." –Bill Gates
    6. 6. Experience + added value 1995 Globevents bvba Since
    7. 7. Creativity
    8. 8. Fast moving and trending
    9. 9. "If everything seems under control, you're just not going fast enough." –Mario Andretti
    10. 10. www.snowblend.com
    11. 11. Snowblend + 12.000 bookings /winter Belgian and Dutch market
    12. 12. www.surfblend.com
    13. 13. June -> September + 6.000 bookings /summer Belgian and Dutch market Surfblend
    14. 14. www.snowjam.be
    15. 15. Snowjam Belgian Championship snowboard and freestyle ski Biggest festival in the mountains + 2.000 bookings /1 week Belgian market
    16. 16. www.holidayblend.com
    17. 17. Holidayblend Travel and Leisure deals Started September 2013 Belgian and Dutch market
    18. 18. www.xperiece.travel
    19. 19. Xperience Year round + 80.000 bookings Belgian, German and Dutch market Exclusive sales partnerships
    20. 20. www.weekendjeweg.be
    21. 21. Weekendjeweg.be Year round Joint Venture Bookit + 30.000 bookings Belgian (NL) market
    22. 22. www.gobali.travel
    23. 23. Year round Incoming Agent + 600 bookings European market Gobali.travel
    24. 24. www.ilovemadness.com
    25. 25. E-Marketing
    26. 26. Radio
    27. 27. Reports on TV
    28. 28. Barters on TV
    29. 29. Barters in print
    30. 30. Barters with other brands
    31. 31. Famous ambassadors
    32. 32. 360° marketing with media
    33. 33. Most important: ambassadors
    34. 34. "Nothing influences people more than a recommendation from a trusted friend. A trusted referral is the Holy Grail of advertising.." –Mark Zuckerberg
    35. 35. The is the limit
    36. 36. „The way to get started is to quit talking and begin doing." –Walt Disney

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