SocialRecruiting        Style
This is aProductionHosted By
RecruitingMacGyver Style No Money Limited Resources Free Tools…and jobs to fill!
VS
Why Do We Like Facebook? Recent study shows 18.4M job seekers found  job on Facebook vs. 10M job seekers on  LinkedIn. L...
www.jobvite.com
Why We Still Like Facebook…800,000,000             120,000,000Global Facebook Users   Global LinkedIn Users151,419,860    ...
So, What’s Our Roadblock?
Jason Seiden calls it…       www.jasonseiden.com
Basically, we don’tlike doingthis.
How do you change this?                          OR…
Facebook Pages vs. Profiles
FB Private Profile Vs. Public
So, What Would MacGyver Do?1. He would Create a Professional   FB Profile.2. He would lock down is Personal   FB Profile s...
Ok, but where’s the talent?Strategies to build talent pipelines on FB:   Facebook Market Place   Pay Per Click Ads   Re...
Facebook Marketplace
Pay Per What?!       Just search “Ads” on Facebook
A Real Life FOT Case Study Dateline Cedar Rapids, IA – Manufacturing  company needs a specialized Engineer. Main competi...
So, What Would MacGyver Do?1. He would first post all of his   openings on FB Marketplace – It’s   Free!2. He would take h...
The Apps
Industry Insider…Chris Merritt –The resume: GM of Enterprise –  BranchOut VP –Yahoo!  Hotjobs Monster  Worldwide
Recruiting on FacebookWhere is it now?Where will it be, soon?What is the easiest and most inexpensive way to take advantag...
Real Life FOT Story…Once upon time there was a Curvy Girl:             www.lifescrazyjoke.com
Meredith’s 2012 Goal -No Monster, No CareerBuilder, No Traditional Media.Just use BranchOut’s RecruiterConnect!So, What is...
So, What Would MacGyver Do? He would call up  BranchOut –  Request a  demo…then tell  them you need a  discount because  ...
Business Case for FB at Work Referrals Referrals Referrals
What About These FB Friends?
Hello! Ms. Jackson!
Tips and Tricks for          Facebook Search Join Groups of the people you want to recruit   Alumni groups, User groups,...
I’ve Got A Little Cash…    What should I do, or not         do, with it?
 You have to have a FBThe Big     recruiting strategyFinish!    It shouldn’t cost you an            arm & leg          ...
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Social Recruiting MacGyver Style: Recruiting on Facebook
Upcoming SlideShare
Loading in...5
×

Social Recruiting MacGyver Style: Recruiting on Facebook

1,099

Published on

The gang at Fistful of Talent show you the tips and tricks of recruiting great talent on Facebook.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,099
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Tim opens by asking KD a question – something like – as an HR/Talent Pro what do you look for when evaluating a potential recruiting source (boards, linkedin, career fair, etc.)? Give me 3 things: passive vs. active candidates, overall talent within the source, cost, etc.
  • Do you think Facebook will outpace LinkedIn as a primary recruiting source in the next 3 years? Yes, or No or I hope not to be recruiting in 3 years!
  • Time (it will eventually happen – trend already going that way); Culture (promote this culture in your organization); Mandate that it happens (on one likes that)
  • Search “Marketplace” on your fb searchbar – the App Oodle marketplace will be an option
  • What’s cool about this? It’s not like advertising with your local newspaper!
  • You can get hyper specific on who potentially sees your add – why waste hundreds and thousands of dollars for everyone?!
  • Does your company allow employees to access Facebook at work? Yes, No, or No – so I just hop on my smartphone…
  • Meredith has dropped all boards, linkedin, and newspaper advertising. Not everyone needs to recruit just professional.
  • No limits on messages you can send to potential candidates
  • Click on “See all” – then click on “Find Friends” top right hand corner
  • Patrece and I aren’t friends – but I can click on her name and it allows me to send her a private message!
  • Social Recruiting MacGyver Style: Recruiting on Facebook

    1. 1. SocialRecruiting Style
    2. 2. This is aProductionHosted By
    3. 3. RecruitingMacGyver Style No Money Limited Resources Free Tools…and jobs to fill!
    4. 4. VS
    5. 5. Why Do We Like Facebook? Recent study shows 18.4M job seekers found job on Facebook vs. 10M job seekers on LinkedIn. LinkedIn is the most POPULAR site for…recruiters. Facebook most popular site for job seekers. LinkedIn becoming the 2010 version of the job boards of 2000.
    6. 6. www.jobvite.com
    7. 7. Why We Still Like Facebook…800,000,000 120,000,000Global Facebook Users Global LinkedIn Users151,419,860 55,338,046 U.S. Facebook Users U.S. LinkedIn Users
    8. 8. So, What’s Our Roadblock?
    9. 9. Jason Seiden calls it… www.jasonseiden.com
    10. 10. Basically, we don’tlike doingthis.
    11. 11. How do you change this? OR…
    12. 12. Facebook Pages vs. Profiles
    13. 13. FB Private Profile Vs. Public
    14. 14. So, What Would MacGyver Do?1. He would Create a Professional FB Profile.2. He would lock down is Personal FB Profile settings.3. He would use his Professional Profile to network like a politician without a campaign fund!4. He would get his hiring managers to do the same.
    15. 15. Ok, but where’s the talent?Strategies to build talent pipelines on FB: Facebook Market Place Pay Per Click Ads Recruiting/Resume Apps Referrals/Friend Searches Content
    16. 16. Facebook Marketplace
    17. 17. Pay Per What?! Just search “Ads” on Facebook
    18. 18. A Real Life FOT Case Study Dateline Cedar Rapids, IA – Manufacturing company needs a specialized Engineer. Main competitor is 250 miles away in Columbia, MO. Pay-Per-Click Ads at work:  320 Engineering types within 20 miles of Columbia  36 People click through the Ad to our job Ad  Two qualified candidates (from Competitor) = 1 hire  Total Cost: $146!
    19. 19. So, What Would MacGyver Do?1. He would first post all of his openings on FB Marketplace – It’s Free!2. He would take his traditional media and/or online job posting budget, and carve out $500.3. He would run 2 trials on tough to fill positions with his organization.4. He would add FB Pay-Per-Clicks into his Recruiting Tool Kit moving forward!
    20. 20. The Apps
    21. 21. Industry Insider…Chris Merritt –The resume: GM of Enterprise – BranchOut VP –Yahoo! Hotjobs Monster Worldwide
    22. 22. Recruiting on FacebookWhere is it now?Where will it be, soon?What is the easiest and most inexpensive way to take advantage of Recruiting on FB?Why is BranchOut positioned to be the FB leader in recruiting?
    23. 23. Real Life FOT Story…Once upon time there was a Curvy Girl: www.lifescrazyjoke.com
    24. 24. Meredith’s 2012 Goal -No Monster, No CareerBuilder, No Traditional Media.Just use BranchOut’s RecruiterConnect!So, What is RecruiterConnect?
    25. 25. So, What Would MacGyver Do? He would call up BranchOut – Request a demo…then tell them you need a discount because the cats at FOT sent you! I’m not saying you’ll get one – but a MacGyver in HR would ask!
    26. 26. Business Case for FB at Work Referrals Referrals Referrals
    27. 27. What About These FB Friends?
    28. 28. Hello! Ms. Jackson!
    29. 29. Tips and Tricks for Facebook Search Join Groups of the people you want to recruit  Alumni groups, User groups, churches in the city you recruit, etc. (FB Engineering – 500K members)  Why? Not all Profiles are public – but if you belong to the group – those private profiles will come up as well. Friend “Super Connectors” because you will get “Friends of Friends” profiles in your searches.
    30. 30. I’ve Got A Little Cash… What should I do, or not do, with it?
    31. 31.  You have to have a FBThe Big recruiting strategyFinish!  It shouldn’t cost you an arm & leg  Leverage your employees on FB  Use the Technology that is out there
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×