Tim opens by asking KD a question – something like – as an HR/Talent Pro what do you look for when evaluating a potential recruiting source (boards, linkedin, career fair, etc.)? Give me 3 things: passive vs. active candidates, overall talent within the source, cost, etc.
Do you think Facebook will outpace LinkedIn as a primary recruiting source in the next 3 years? Yes, or No or I hope not to be recruiting in 3 years!
Time (it will eventually happen – trend already going that way); Culture (promote this culture in your organization); Mandate that it happens (on one likes that)
Search “Marketplace” on your fb searchbar – the App Oodle marketplace will be an option
What’s cool about this? It’s not like advertising with your local newspaper!
You can get hyper specific on who potentially sees your add – why waste hundreds and thousands of dollars for everyone?!
Does your company allow employees to access Facebook at work? Yes, No, or No – so I just hop on my smartphone…
Meredith has dropped all boards, linkedin, and newspaper advertising. Not everyone needs to recruit just professional.
No limits on messages you can send to potential candidates
Click on “See all” – then click on “Find Friends” top right hand corner
Patrece and I aren’t friends – but I can click on her name and it allows me to send her a private message!
Social Recruiting MacGyver Style: Recruiting on Facebook
Why Do We Like Facebook? Recent study shows 18.4M job seekers found job on Facebook vs. 10M job seekers on LinkedIn. LinkedIn is the most POPULAR site for…recruiters. Facebook most popular site for job seekers. LinkedIn becoming the 2010 version of the job boards of 2000.
So, What Would MacGyver Do?1. He would Create a Professional FB Profile.2. He would lock down is Personal FB Profile settings.3. He would use his Professional Profile to network like a politician without a campaign fund!4. He would get his hiring managers to do the same.
Ok, but where’s the talent?Strategies to build talent pipelines on FB: Facebook Market Place Pay Per Click Ads Recruiting/Resume Apps Referrals/Friend Searches Content
A Real Life FOT Case Study Dateline Cedar Rapids, IA – Manufacturing company needs a specialized Engineer. Main competitor is 250 miles away in Columbia, MO. Pay-Per-Click Ads at work: 320 Engineering types within 20 miles of Columbia 36 People click through the Ad to our job Ad Two qualified candidates (from Competitor) = 1 hire Total Cost: $146!
So, What Would MacGyver Do?1. He would first post all of his openings on FB Marketplace – It’s Free!2. He would take his traditional media and/or online job posting budget, and carve out $500.3. He would run 2 trials on tough to fill positions with his organization.4. He would add FB Pay-Per-Clicks into his Recruiting Tool Kit moving forward!
Industry Insider…Chris Merritt –The resume: GM of Enterprise – BranchOut VP –Yahoo! Hotjobs Monster Worldwide
Recruiting on FacebookWhere is it now?Where will it be, soon?What is the easiest and most inexpensive way to take advantage of Recruiting on FB?Why is BranchOut positioned to be the FB leader in recruiting?
Real Life FOT Story…Once upon time there was a Curvy Girl: www.lifescrazyjoke.com
Meredith’s 2012 Goal -No Monster, No CareerBuilder, No Traditional Media.Just use BranchOut’s RecruiterConnect!So, What is RecruiterConnect?
So, What Would MacGyver Do? He would call up BranchOut – Request a demo…then tell them you need a discount because the cats at FOT sent you! I’m not saying you’ll get one – but a MacGyver in HR would ask!
Business Case for FB at Work Referrals Referrals Referrals
Tips and Tricks for Facebook Search Join Groups of the people you want to recruit Alumni groups, User groups, churches in the city you recruit, etc. (FB Engineering – 500K members) Why? Not all Profiles are public – but if you belong to the group – those private profiles will come up as well. Friend “Super Connectors” because you will get “Friends of Friends” profiles in your searches.
I’ve Got A Little Cash… What should I do, or not do, with it?
You have to have a FBThe Big recruiting strategyFinish! It shouldn’t cost you an arm & leg Leverage your employees on FB Use the Technology that is out there