Social Recruiting MacGyver Style: Recruiting on Facebook

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RecruitingMacGyver Style No Money Limited Resources Free Tools…and jobs to fill!

Why Do We Like Facebook? Recent study shows 18.4M job seekers found job on Facebook vs. 10M job seekers on LinkedIn. LinkedIn is the most POPULAR site for…recruiters. Facebook most popular site for job seekers. LinkedIn becoming the 2010 version of the job boards of 2000.

www.jobvite.com

Why We Still Like Facebook…800,000,000 120,000,000Global Facebook Users Global LinkedIn Users151,419,860 55,338,046 U.S. Facebook Users U.S. LinkedIn Users

So, What’s Our Roadblock?

Jason Seiden calls it… www.jasonseiden.com

Basically, we don’tlike doingthis.

How do you change this? OR…

Facebook Pages vs. Profiles

FB Private Profile Vs. Public

So, What Would MacGyver Do?1. He would Create a Professional FB Profile.2. He would lock down is Personal FB Profile settings.3. He would use his Professional Profile to network like a politician without a campaign fund!4. He would get his hiring managers to do the same.

Ok, but where’s the talent?Strategies to build talent pipelines on FB: Facebook Market Place Pay Per Click Ads Recruiting/Resume Apps Referrals/Friend Searches Content

Facebook Marketplace

Pay Per What?! Just search “Ads” on Facebook

A Real Life FOT Case Study Dateline Cedar Rapids, IA – Manufacturing company needs a specialized Engineer. Main competitor is 250 miles away in Columbia, MO. Pay-Per-Click Ads at work:  320 Engineering types within 20 miles of Columbia  36 People click through the Ad to our job Ad  Two qualified candidates (from Competitor) = 1 hire  Total Cost: $146!

So, What Would MacGyver Do?1. He would first post all of his openings on FB Marketplace – It’s Free!2. He would take his traditional media and/or online job posting budget, and carve out $500.3. He would run 2 trials on tough to fill positions with his organization.4. He would add FB Pay-Per-Clicks into his Recruiting Tool Kit moving forward!

The Apps

Industry Insider…Chris Merritt –The resume: GM of Enterprise – BranchOut VP –Yahoo! Hotjobs Monster Worldwide

Recruiting on FacebookWhere is it now?Where will it be, soon?What is the easiest and most inexpensive way to take advantage of Recruiting on FB?Why is BranchOut positioned to be the FB leader in recruiting?

Real Life FOT Story…Once upon time there was a Curvy Girl: www.lifescrazyjoke.com

Meredith’s 2012 Goal -No Monster, No CareerBuilder, No Traditional Media.Just use BranchOut’s RecruiterConnect!So, What is RecruiterConnect?

So, What Would MacGyver Do? He would call up BranchOut – Request a demo…then tell them you need a discount because the cats at FOT sent you! I’m not saying you’ll get one – but a MacGyver in HR would ask!

Business Case for FB at Work Referrals Referrals Referrals

What About These FB Friends?

Hello! Ms. Jackson!

Tips and Tricks for Facebook Search Join Groups of the people you want to recruit  Alumni groups, User groups, churches in the city you recruit, etc. (FB Engineering – 500K members)  Why? Not all Profiles are public – but if you belong to the group – those private profiles will come up as well. Friend “Super Connectors” because you will get “Friends of Friends” profiles in your searches.

I’ve Got A Little Cash… What should I do, or not do, with it?

 You have to have a FBThe Big recruiting strategyFinish!  It shouldn’t cost you an arm & leg  Leverage your employees on FB  Use the Technology that is out there

Social Recruiting MacGyver Style: Recruiting on Facebook

by Tim Sackett

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Social Recruiting MacGyver Style: Recruiting on Facebook Presentation Transcript