Twitter For Charities

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This is the deck of slides that formed the basis of a webinar I ran for Charity marketers who wanted to know how to use Twitter as a key part of their marketing communications strategy.

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Twitter For Charities

  1. 1. Making Twitter Work For Your Cause
  2. 2. 1. What is Twitter? 2. Finding your way around 3. How to set up an account … properly 4. Key concepts to understand 5. Ten Topics To Tweet 6. Questions
  3. 3. What Is Twitter?
  4. 4. It’s a micro-blogging platform that asks you the question “What are you doing?” and limits your answer to 140 characters.
  5. 5. Twitter is simply another communication channel.
  6. 6. Setting Up Your Account … Properly
  7. 7. It’s another Touch Point so get your Brand right
  8. 10. <ul><li>Your Avatar </li></ul><ul><li>Use your logo </li></ul><ul><li>- Ensure it is complete </li></ul><ul><li>Ensure it is readable </li></ul><ul><li>- Use the space allocated </li></ul>
  9. 13. Create a background inline with your website
  10. 16. Create an auto Direct Message that adds value TweetLater.com
  11. 17. Hi & welcome. Here's how I aim to add value to your business http://www.twitwall.com/view/?who=timboreid
  12. 19. Finding Your Way Around
  13. 30. Key Concepts To Understand
  14. 31. “What do I have to share?”
  15. 32. It’s a two-way street
  16. 33. You are entering a community
  17. 34. It’s list-building on steroids
  18. 35. Conduct research
  19. 36. Share knowledge
  20. 37. Connect with people you’d otherwise not meet
  21. 38. Start, enter & contribute to CONVERSATIONS
  22. 39. Tweet on brief “What is my core focus?”
  23. 40. Be authentic Avoid being on message
  24. 41. And if you get all this right...
  25. 42. ... Twitter can be an effective channel for communications & fundraising
  26. 43. 10 Topics To Tweet 1. Tips (How to…) 2. Research findings (Did you know…) 3. Upcoming events 4. Requests for donations, volunteers… 5. Ask a question 6. Retweet other’s tweets 7. Links to relevant sites 8. News 9. Job openings 10. Partner involvement
  27. 44. Twitter Set-Up Package - Advice on best handle - Account set-up to include Bio copy - Background creation - Twitwall creation - Development of first 15 tweets - Listed in 5 key directories - 30-minute phone call - One month email support $550

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