Making Twitter Work For Your Cause

1. What is Twitter? 2. Finding your way around 3. How to set up an account … properly 4. Key concepts to understand 5. Ten Topics To Tweet 6. Questions

What Is Twitter?

It’s a micro-blogging platform that asks you the question “What are you doing?” and limits your answer to 140 characters.

Twitter is simply another communication channel.

Setting Up Your Account … Properly

It’s another Touch Point so get your Brand right

Your Avatar Use your logo - Ensure it is complete Ensure it is readable - Use the space allocated

Your Avatar

Use your logo

- Ensure it is complete

Ensure it is readable

- Use the space allocated

Create a background inline with your website

Create an auto Direct Message that adds value TweetLater.com

Hi & welcome. Here's how I aim to add value to your business http://www.twitwall.com/view/?who=timboreid

Finding Your Way Around

Key Concepts To Understand

“What do I have to share?”

It’s a two-way street

You are entering a community

It’s list-building on steroids

Conduct research

Share knowledge

Connect with people you’d otherwise not meet

Start, enter & contribute to CONVERSATIONS

Tweet on brief “What is my core focus?”

Be authentic Avoid being on message

And if you get all this right...

... Twitter can be an effective channel for communications & fundraising

10 Topics To Tweet 1. Tips (How to…) 2. Research findings (Did you know…) 3. Upcoming events 4. Requests for donations, volunteers… 5. Ask a question 6. Retweet other’s tweets 7. Links to relevant sites 8. News 9. Job openings 10. Partner involvement

Twitter Set-Up Package - Advice on best handle - Account set-up to include Bio copy - Background creation - Twitwall creation - Development of first 15 tweets - Listed in 5 key directories - 30-minute phone call - One month email support $550