Small Business Big Marketing February 2009

“ People can copy what we do, but not who we are.” Martin Daley, Head of People, Virgin Blue

What is Marketing?

Marketing is the quickest way to a sale

Marketing is finding a need and filling it.

Marketing is standing out.

Marketing is solving customers problems.

Marketing is like fishing. The more lines you have in the water (with good bait) the higher your chances of success.

Marketing Concept #1

The Message What are the most important things you need to say to customers?

What are the most important things you need to say to customers?

Develop Your Key Messages ACME Accounting is MYOB certified All our staff have been trained to Grade 6 MYOB .... They update their knowledge ... ACME Accounting makes financial management simple We have a three-step process that .... We ensure we never speak industry jargon .... ACME Accounting’s number 1 aim is to reduce your tax liability We are constantly meeting with the ATO to learn about ... We’ve won the Gold Award each year for .... ACME Accounting staff are very accessible We’re open 8.30AM to 6.00PM .... Our online support is available 6.00AM to 9.00PM

ACME Accounting is MYOB certified

All our staff have been trained to Grade 6 MYOB ....

They update their knowledge ...

ACME Accounting makes financial management simple

We have a three-step process that ....

We ensure we never speak industry jargon ....

ACME Accounting’s number 1 aim is to reduce your tax liability

We are constantly meeting with the ATO to learn about ...

We’ve won the Gold Award each year for ....

ACME Accounting staff are very accessible

We’re open 8.30AM to 6.00PM ....

Our online support is available 6.00AM to 9.00PM

Then get bored of them!

Marketing Concept #2

The Medium Where are the best places to place these messages?

Where are the best places to place

these messages?

Get your messaging right first , then work out where to put it.

Marketing Concept #3

Touch Points

Stationary Voice Mail PR Advertising Presentations Website E-Mail Signatures Logo Design & Usage Business Card Thank-You Cards Office Design Website Phone Answering Signage Invoices YOUR BUSINESS Car Ad

Some Ideas To Get The Word Out There

Do your Clients know how to get the best of you?

Create Phone Support Packages

ADVERTISING BEWARE!

Look Sharp

What You’ll Need... Logo Business Card Letterhead Follower Invoice Email Signature With Comps Web Skin

Logo

Business Card

Letterhead

Follower

Invoice

Email Signature

With Comps

Web Skin

www.99Designs.com

www.Elance.com

Insert SPIFF ME UP

Social Media Online tools that allow people to generate content, interact and engage in peer-to-peer conversations and exchanges.

Social Mediums include... Podcasts Blogs Twitter Facebook LinkedIn YouTube MySapce Digg Delicious Google Bookmarks

Podcasts

Blogs

Twitter

Facebook

LinkedIn

YouTube

MySapce

Digg

Delicious

Google Bookmarks