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Small Business Marketing Ideas
 

Small Business Marketing Ideas

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This is a slide show I presented to a group of Accountants and Book-Keepers. It shares with them some important marketing concepts as well as some practical, easy to implement ideas.

This is a slide show I presented to a group of Accountants and Book-Keepers. It shares with them some important marketing concepts as well as some practical, easy to implement ideas.

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    Small Business Marketing Ideas Small Business Marketing Ideas Presentation Transcript

    • Small Business Big Marketing February 2009
    • “ People can copy what we do, but not who we are.” Martin Daley, Head of People, Virgin Blue
    • What is Marketing?
    • Marketing is the quickest way to a sale
    • Marketing is finding a need and filling it.
    • Marketing is standing out.
    • Marketing is solving customers problems.
    • Marketing is like fishing. The more lines you have in the water (with good bait) the higher your chances of success.
    • Marketing Concept #1
    • The Message
      • What are the most important things you need to say to customers?
    • Develop Your Key Messages
      • ACME Accounting is MYOB certified
      • All our staff have been trained to Grade 6 MYOB ....
      • They update their knowledge ...
      • ACME Accounting makes financial management simple
      • We have a three-step process that ....
      • We ensure we never speak industry jargon ....
      • ACME Accounting’s number 1 aim is to reduce your tax liability
      • We are constantly meeting with the ATO to learn about ...
      • We’ve won the Gold Award each year for ....
      • ACME Accounting staff are very accessible
      • We’re open 8.30AM to 6.00PM ....
      • Our online support is available 6.00AM to 9.00PM
    • Then get bored of them!
    • Marketing Concept #2
    • The Medium
      • Where are the best places to place
      • these messages?
    • Get your messaging right first , then work out where to put it.
    • Marketing Concept #3
    • Touch Points
    • Stationary Voice Mail PR Advertising Presentations Website E-Mail Signatures Logo Design & Usage Business Card Thank-You Cards Office Design Website Phone Answering Signage Invoices YOUR BUSINESS Car Ad
    • Some Ideas To Get The Word Out There
    • Do your Clients know how to get the best of you?
    • Create Phone Support Packages
    • ADVERTISING BEWARE!
    • Look Sharp
    • What You’ll Need...
      • Logo
      • Business Card
      • Letterhead
      • Follower
      • Invoice
      • Email Signature
      • With Comps
      • Web Skin
    • www.99Designs.com
    • www.Elance.com
    • Insert SPIFF ME UP
    • Social Media Online tools that allow people to generate content, interact and engage in peer-to-peer conversations and exchanges.
    • Social Mediums include...
      • Podcasts
      • Blogs
      • Twitter
      • Facebook
      • LinkedIn
      • YouTube
      • MySapce
      • Digg
      • Delicious
      • Google Bookmarks
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