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Marketing Speaker - Tim Reid - A Marketing Wake-Up Call.


This is a 30-minute marketing keynote I gave to a group of business owners from the boating and marine industry at the Sandringham Yacht Club in December 2013. The event was part of the International …

This is a 30-minute marketing keynote I gave to a group of business owners from the boating and marine industry at the Sandringham Yacht Club in December 2013. The event was part of the International Sailing Federation's World Cup and there were about 80 businesses represented.

The premis of this marketing keynote - like many of my marketing talks - was simple. It's all about the fact that there has never been a better time to market a small business. Ever!

Once I share that bit of good news, I then spend the balance of my allocated time showing my audience why this is true and how they can jump on the marketing gravy train!

In this particular marketing keynote, I cover the following topics:

- My practical definition of marketing.
- The importance of branding.
- How Google works.
- A concept I call marketing voyeurism.
- Pull versus push marketing - and which is better.
- The power of content marketing.
- How to set up a video marketing strategy.
- Podcasting as a marketing tool.
- Blogging.
- And I finish by introducing the concept of a virtual marketing team - AKA the importance of outsourcing.

This is a highly practical, marketing presentation that always leaves small business owners feeling inspired and ready for action.

You can watch me present this slide deck on YouTube.

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    No notes for slide
  • IMAGINE:Being an opinion leaderPunching above your marketing weightHaving a prospect comment on what you said in a showSending a video to a client and having them share itAppearing on page 1 Google for a keyword search
  • Every small business owner is standing on a MOUNTAIN OF KNOWLEDGE
  • And I hate sales!
  • It’s people having conversations online.Search.Twitter.comListen > Activate one channel . Be clear on its role.
  • YouTube Channel:Video Business CardShop tourProduct / Service reviewsFAQsTestimonialsHow to’sRespond WebinarsiPhone Video Hero
  • Interview specialistsExpress opinionsAnswer questions
  • Tom
  • Lloyd PerryDeliveriesPackagesS-CommerceShag pack, Couples pack, Superman pack!
  • David
  • Kym Illman
  • Andre


  • 1. A MarketingWake-Up Call ….
  • 2. 2
  • 3. 3
  • 4. Podcasting … 4
  • 5. 6
  • 6. 7
  • 7. opportunityisnowhere
  • 8. Marketing is what youdo when you can’t go see someone.
  • 9. “People can copywhat you do, but not who you are.” Martin Daley, Virgin Blue
  • 10. Know your Dazza.
  • 11. You are who Google says you are.
  • 12. Yourcustomersare online.
  • 13. Marketing Voyeurism
  • 14. Pull. Don’t always push.
  • 15. Content marketingpositions youas a thought- leader.
  • 16. Content marketing takes many forms …Video Webinars White Papers eMagsBlogs Infographics Vodcasts Round TablesPodcasts Forums Case Studies SlideseBooks iPad apps Testimonials MastermindsArticles eNewsletter Online Press Online Surveys ReleasesBooks Magazines Screencasts Custom social Online training networks
  • 17. Video marketing is way easy …
  • 18. Podcasting is even easier …
  • 19. Challenge your category.
  • 20. Article Writer (UK) $9 / 400 words Virtual Assistant Design $3 / hour (Manila) (Serbia)$10 / per hour A Virtual Marketing TeamCopy Writer (Aus) Audio Editor (USA) $40 / hour $40 / per episode Transcriber (UK) $20 / audio hour
  • 21. Improve your marketing starting tomorrow
  • 22. opportunityisnowhere
  • 23. A MarketingWake-Up Call ….