Connecting to the entrepreneurial
ecosystem beyond campus
Norris Krueger – Entrepreneurship Northwest
Sheena Lindahl – Emp...
Why Map? (Why Ecosystems?)
What can go wrong
What can go right
How YOU can matter to your
community
Norris Krueger
@entrep...
Why Maps? Why Ecosystems?
• Maps are mental models
• What can we do with them?
• (What should we do….)
• What can go wrong...
Ecosystem 101?
• Misunderstood? (CW? Non-PC?)
• Messy
– Dynamic
– Interconnected
– Filled with…. Humans
– Network: neither...
Sociogram pic
Tweet us! #nacce2013
Tweet us! #nacce2013
Who do you want to be?
Tweet us! #nacce2013
How can we use ecosystem maps?
• Micro
– Who do we want to connect with?
– Who should we?
• Macro
– How do we help grow/de...
Genealogy map
Tweet us! #nacce2013
Boise
Tweet us! #nacce2013
What can go wrong?
• “8 maps”
• Idaho’s sordid saga… in 3 verses 
• Jim Collins was right…
• You may not like what you le...
What can go right?
We understand our ecosystem. Really.
We can identify the key leverage points.
Who should we help?
Build...
Why Community Colleges?
Why YOU?
tweet us! #nacce2013
The NACCE-inspired “Defrag” Process
• Remember the Google map?
– Map (A)
– Listening Sessions *‘Visioning’+ (B)
– Align Re...
So where are YOU?
Where do you want to be?
Where you NEED to be??
tweet us! #nacce2013
• Identify key stakeholders
– Who should you be helping?
– Not who you want to help?
– Need map to get started
• Identify ...
Your Competitive Edge
• Natural connectors
• Neutral turf/fair broker
• Lead by example not turf/juice/clout
• Natural CO-...
Hints
• Brad Feld & Kellogg & Kauffman & EDA & ….:
Bottom-up, inclusive, people-centric…
entrepreneur-centric
• Help conne...
A few tricks… and caveats
• Distinctive Competence (not Core)
• Surveys –
– connectors, gatekeepers... and who deserves he...
And a few more…
• "no more amateur night"? (Build the “C-Team”)
• The 3 (4?) C's: Competent, Connected, Collegial (and ??)...
Useful links
• Connectors & gatekeepers: http://bit.ly/Karen_S
• Genealogy: www.heikemayer.com
• Brad Feld: Startup Commun...
National Entrepreneurship Ecosystem
Sheena Lindahl
Co-Founder and President
Empact
sheena@iempact.com
www.iempact.com
300+
Conversations
The Ecosystem is…
• Growing
• Complex
• Large
http://www.ecosystemmap.com
Evolving Rapidly
Growth of Ecosystem
Mapping Community Partnerships
Gary Muller
Business Programs Department Head
Catawba Valley Community College
Tim Putnam
A...
Mapping Community Partnership
What: Strategic planning process to create
linkages between the community college and
the co...
List what services are available
and the services needed.
Top-Line Services For Three Common Clients
Reference: AACC Virtu...
North Iowa
Area
Community
College
Local, State or
Federal
Government
- City Councils & City
Staff
- County Boards
- Area C...
Catawba
Valley
Community
College
Innovation
Fund of
America
Regional
Workforce
Development
Programs
Local CPA's
and
Lawyer...
Long Beach
City
College
Local, State or Federal
Government
-Cities
-Redevelopment Agencies
-Workforce Investment Boards
-E...
Santa Fe
Community
College
Local, State or
Federal
Government
City of Santa Fe
Chamber of Commerce
Hispanic Chamber of
Com...
Step by Step- let’s build one together
External Partnership
– Who you are going to serve or who is the target
market?
– Ma...
Entrepreneurial
Student
(Academic Track)
Small
Business
Start Up
Existing Small
Business Owner
Incubation
Acceleration
Sha...
Select Target Market :
List services & offerings needed
Small
Business
Start up
Business Plan
Classes
Networking
Events
Co...
Who’s providing service to the
targeted market
Small Business
Start ups
Local
- EDC’s
- Revolving Loan
Funds
- TIFF’s
Stat...
Technical
Assistance
Community
Based
Organizations
- Networking
- Seminars Other
Educational
Institutions
-seminars
-techn...
Measure the depth/scope
of the relationship
Hot, Warm, Cool, Cold
– Depth: Is it formal outcomes (hot) based partnership
o...
Select Targeted Group:
List Services & Offerings
Target?
Map your Resources- Identify the
partnerships as well as the players
Small
Business
Start ups
Local, State or
Federal
Gove...
Service?
External Organization: What
specific services do they provide
the targeted client
How to Be Your Ecosystem’s
Liaison-Animateur
Norris Krueger
Norris.Krueger@@gmail.com
@entrep_thinking
Tweet us! #NACCE2013
Stakeholder Value Propositions
• You have more stakeholders than you know!
[http://goo.gl/EJWwGE ]
• Start with highest le...
Value Proposition Canvas
Tweet us! #NACCE2013
Customer Jobs
• What functional jobs is your customer trying get
done?
• What social jobs is your customer trying to get d...
Customer Pains
• What does your customer find too costly?
• What makes your customer feel bad?
• How are current solutions...
Customer Gains
• Which savings would make your customer happy?
• What outcomes does your customer expect and what
would go...
• Identify stakeholders; identify what they
want (then see what you can help with)
• Deliver it.
• Have fun! And…
• Entrep...
Thank you!
Norris Krueger – Entrepreneurship Northwest
Sheena Lindahl – Empact
Gary Muller – Catawba Valley Community Coll...
Connecting to the entrepreneurial ecosystem beyond campus, NACCE 2013
Connecting to the entrepreneurial ecosystem beyond campus, NACCE 2013
Connecting to the entrepreneurial ecosystem beyond campus, NACCE 2013
Connecting to the entrepreneurial ecosystem beyond campus, NACCE 2013
Connecting to the entrepreneurial ecosystem beyond campus, NACCE 2013
Upcoming SlideShare
Loading in...5
×

Connecting to the entrepreneurial ecosystem beyond campus, NACCE 2013

743

Published on

Vibrant and healthy entrepreneurial ecosystems spur innovation, business starts and job creation. It is critical for community colleges to tap into these systems to both leverage the resources of the ecosystem as well as share the assets of the college. This hands on session will provide tools to map your ecosystem, position your program, determine initial partners and tips for engaging.

Learning Objective 1: Learn how to map your local entrepreneurial ecosystem
Learning Objective 2: Determine how to position your program within your ecosystem
Learning Objective 3: Identify initial partners and learn how to approach them

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
  • Interesting set of slides. I would like to try to approach eco-systems as social systems, then the interesting network slides here are one of four dimensions. The other three load content on goal attainment: strategies, pattern maintenance:organization/culture/infra and economic transactions to the nodes and graphs in the network in that way depicting multiplex networks. Norris will you be in The Hague on 7th november for a workshop on ecosystems?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
743
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
18
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide
  • Tim – WhatChristine – Why
  • Tim Inventory Need – What these target markets need
  • Can be incorporated into a strategic planning process Part of organizational culture not as a ‘center’
  • Christine
  • How does each partner help serve the targeted client – List services
  • Christine
  • How does each partner help serve the targeted client – List services
  • Customers Pains:
  • Connecting to the entrepreneurial ecosystem beyond campus, NACCE 2013

    1. 1. Connecting to the entrepreneurial ecosystem beyond campus Norris Krueger – Entrepreneurship Northwest Sheena Lindahl – Empact Gary Muller – Catawba Valley Community College Tim Putnam – North Iowa Area Community College
    2. 2. Why Map? (Why Ecosystems?) What can go wrong What can go right How YOU can matter to your community Norris Krueger @entrep_thinking Norris.krueger@gmail.com
    3. 3. Why Maps? Why Ecosystems? • Maps are mental models • What can we do with them? • (What should we do….) • What can go wrong? • What can go right? Tweet us! #nacce2013
    4. 4. Ecosystem 101? • Misunderstood? (CW? Non-PC?) • Messy – Dynamic – Interconnected – Filled with…. Humans – Network: neither/both hierarchies, organic • Flows of resources: Gaps (and, um, non-gaps) • Feld’s Top Two? – Bottom-up – Inclusive • Key Leverage Points: Gatekeepers vs Connectors Tweet us! #nacce2013
    5. 5. Sociogram pic Tweet us! #nacce2013
    6. 6. Tweet us! #nacce2013
    7. 7. Who do you want to be? Tweet us! #nacce2013
    8. 8. How can we use ecosystem maps? • Micro – Who do we want to connect with? – Who should we? • Macro – How do we help grow/defrag our community? • Psycho? – World domination! LOL but… Tweet us! #nacce2013
    9. 9. Genealogy map Tweet us! #nacce2013
    10. 10. Boise Tweet us! #nacce2013
    11. 11. What can go wrong? • “8 maps” • Idaho’s sordid saga… in 3 verses  • Jim Collins was right… • You may not like what you learn  • P.S. this is NOT easy (and not for amateurs?) BUT…….. Tweet us! #nacce2013
    12. 12. What can go right? We understand our ecosystem. Really. We can identify the key leverage points. Who should we help? Build trust. Perfect role for community colleges Tweet us! #nacce2013
    13. 13. Why Community Colleges? Why YOU? tweet us! #nacce2013
    14. 14. The NACCE-inspired “Defrag” Process • Remember the Google map? – Map (A) – Listening Sessions *‘Visioning’+ (B) – Align Resources • Remember the sociogram? – Gatekeepers vs Connectors – Connectors vs Liaison-Animateurs tweet us! #nacce2013
    15. 15. So where are YOU? Where do you want to be? Where you NEED to be?? tweet us! #nacce2013
    16. 16. • Identify key stakeholders – Who should you be helping? – Not who you want to help? – Need map to get started • Identify testable value propositions • Test the MVVPs! • Learn -> Pivot -> Repeat tweet us! #nacce2013
    17. 17. Your Competitive Edge • Natural connectors • Neutral turf/fair broker • Lead by example not turf/juice/clout • Natural CO-immersion • Natural bottom-up • Natural includers • Already visible contributor in multiple ways • TRUST! tweet us! #nacce2013
    18. 18. Hints • Brad Feld & Kellogg & Kauffman & EDA & ….: Bottom-up, inclusive, people-centric… entrepreneur-centric • Help connectors. BE a connector, • BE a liaison-animateur! • To get started? Be a CONVENOR • But how? Some tools for your toolkit: tweet us! #nacce2013
    19. 19. A few tricks… and caveats • Distinctive Competence (not Core) • Surveys – – connectors, gatekeepers... and who deserves help? – Triggers? [http://bit.ly/map_ecosys ] • Visioning/Listening [happy to share more offline] – Accentuate the positive: AI, ABCD • Are we there yet? – Metrics - process and outcomes [http://bit.ly/EcoSys ] tweet us! #nacce2013
    20. 20. And a few more… • "no more amateur night"? (Build the “C-Team”) • The 3 (4?) C's: Competent, Connected, Collegial (and ??) • SAOSW!! • "Straw man" framework: Jumpstart alignment • Convenors get loved? • Celebrate. Educate. Initiate. • Big Omaha model: www.BigOmaha.com tweet us! #nacce2013
    21. 21. Useful links • Connectors & gatekeepers: http://bit.ly/Karen_S • Genealogy: www.heikemayer.com • Brad Feld: Startup Communities (book; slideshare) • More on Defragging: http://goo.gl/6mmmy • Are we there yet?: Process metrics • Survey idea: http://bit.ly/map_ecosys (also: http://bit.ly/hxVqUa ) • And, of course, contact ANY of us! • Norris.Krueger[at]gmail.com ; @entrep_thinking • Plus G+, LinkedIn, Facebook tweet us! #nacce2013
    22. 22. National Entrepreneurship Ecosystem Sheena Lindahl Co-Founder and President Empact sheena@iempact.com www.iempact.com
    23. 23. 300+ Conversations
    24. 24. The Ecosystem is… • Growing • Complex • Large
    25. 25. http://www.ecosystemmap.com
    26. 26. Evolving Rapidly
    27. 27. Growth of Ecosystem
    28. 28. Mapping Community Partnerships Gary Muller Business Programs Department Head Catawba Valley Community College Tim Putnam Associate Director NIACC John Pappajohn Entrepreneurial Center NACCE Fellows for Community Outreach gmuller@cvcc.edu putnatim@niacc.edu
    29. 29. Mapping Community Partnership What: Strategic planning process to create linkages between the community college and the community for entrepreneurial development. Why: To identify resources and opportunities that exist in the community to develop a more effective entrepreneurial ecosystem.
    30. 30. List what services are available and the services needed. Top-Line Services For Three Common Clients Reference: AACC Virtual Incubation Network (VIN) Toolkit
    31. 31. North Iowa Area Community College Local, State or Federal Government - City Councils & City Staff - County Boards - Area Councils of Government State Government -Department of Economic Development - Iowa Innovation Council -Department of Natural Resources - State Representatives & Senators Economic and Workforce Development -Local Chamber of Commerce’s - Area Economic Development Agencies Commercial Entities - State Technology Association - Iowa Farm Bureau Federation - Area CPAs and Attorneys - Rural Electric Cooperatives Federal Government - SBA - Dept. of Agriculture - Dept. of Commerce - Economic Development Administration - Senators & Congressmen Microenterprise or Financial Institutions - Wellmark Venture Capital -Iowa Fund of Funds - Iowa Angel Network Regional Angel Investment Networks - Area banks and credit unions NGOs - AgVenture Alliance - Iowa Association of Business and Industry - Iowa Center for Community Vitality and Microenterprise Other Education Institutions - Other Iowa Pappajohn Centers - Other Iowa community colleges - Iowa Regent Universities - Area high schools - Area private colleges and universities Small Business Development Center Other Business Accelerators North Iowa Area Community College
    32. 32. Catawba Valley Community College Innovation Fund of America Regional Workforce Development Programs Local CPA's and Lawyers Regional Angel Investment Networks Federal Government Agencies Education Institutions Area High School State University System NC Real Programs Small Business and Technology and Development Centers Local Economic Development Corporation and Chamber of Commerce Local and State Government Local Businesses and Entrepreneurs Financial Institutions Catawba Valley Community College
    33. 33. Long Beach City College Local, State or Federal Government -Cities -Redevelopment Agencies -Workforce Investment Boards -Economic Development Bureaus -Ports -Business Improvement Districts -Enterprise Zones -HUB Zones -Free Trade Zones Economic and Workforce Development -Economic Development Corps (LAEDC) -Regional Small Business Alliance -Foundations (Kauffman, Mott, etc.) Industry -Professional Associations (ASBDC) -Business Associations -Small Business Procurement Programs (Boeing, HP, PC Mall) -Industry Partners (Constant Contact, Yelp, Sprint, Google) -Foundations (Verizon, Goldman Sachs, Wells Fargo) Financial Institutions -Venture Capital Funds -CDFIs -Banks -SBA Lenders -Microlenders -CDCs -Credit Unions -Community Lenders -VC Forums (Kiretsu) -Angel Investors (Tech Coast) Community Based Organizations -Goodwill -SBA Resource Partners (WBC, SCORE, District office) -Incubators -Community Action Partnerships Other Education Institutions -Area High Schools -Community Colleges -Private Universities (e.g., Pepperdine, USC) -CSUs -UCs Legislators -Congress members -State Assembly -State Senate -Franchise Tax Board -Board of Equalization Small Business Development Center Other Resources -PTAC -DOC -MBOC -NIST -CMTC Chambers of Commerce Long Beach City College
    34. 34. Santa Fe Community College Local, State or Federal Government City of Santa Fe Chamber of Commerce Hispanic Chamber of Commerce Economic and Workforce Development Workforce Investment Board Industry Los Alamos National Labs Community Based Organizations Regional Development Corporation Santa Fe Arts Council Other Education Institutions Masters Charter School on Campus SFCC Higher Education Center Small Business Development Center Santa Fe Community College
    35. 35. Step by Step- let’s build one together External Partnership – Who you are going to serve or who is the target market? – Map your Resources- Identify the partnerships as well as the players • Who is the resource? • What services do they provide the targeted client? – Measure the depth/scope of the relationship (Hot, Warm, Cool, Cold) • Ask yourself how this impacts what you want to accomplish in entrepreneurship?
    36. 36. Entrepreneurial Student (Academic Track) Small Business Start Up Existing Small Business Owner Incubation Acceleration Shared Use Space Shared Services Training: Bus Canvas Business Planning Continuing Ed Workshops HRM TA Coach’g/Consult’g Mentoring* Networking *Red: Services to be offered Access to Capital Debt Financing Equity Funding Revolving Loan Fund Incentives Tax Credit Programs
    37. 37. Select Target Market : List services & offerings needed Small Business Start up Business Plan Classes Networking Events Coaching/ Mentoring Professional Service Providers Technical Assistance Access To Capital
    38. 38. Who’s providing service to the targeted market Small Business Start ups Local - EDC’s - Revolving Loan Funds - TIFF’s State/Fed Government -Depart. of Economic Development - SBA - USDA Economic and Workforce Development -Local Chamber of Commerce’s - Area Economic Development Agencies Access to Capital - Micro Enterprise - Banks/Credit Unions - Angel Networks - VC Funds Education Institutions - College/Univ - Community Colleges Small Business Centers - Development Center - SCORE - Woman Center - Minority Centers Entrepreneurial Orgs. - Incubators - Accelerators
    39. 39. Technical Assistance Community Based Organizations - Networking - Seminars Other Educational Institutions -seminars -technical resources SBDCs & SCORE -Counseling -Seminars Financial Institutions & Microenterprise -Loans -SBA loans -Angel Funds Economic & Workforce Development -RLF -Tech Ass’t -Location Svc’s Local, State or Federal Government - Tax Incentives Industry - Protyping - Apprenticeships - Lean Training What specific services are being offered?
    40. 40. Measure the depth/scope of the relationship Hot, Warm, Cool, Cold – Depth: Is it formal outcomes (hot) based partnership or an awareness type relationship (cold) – Frequency: How often do you have interactions. Co-located and share clients (hot) or just a ‘LinkedIn’ connection (cold) – This can help you focus your relationship building efforts.
    41. 41. Select Targeted Group: List Services & Offerings Target?
    42. 42. Map your Resources- Identify the partnerships as well as the players Small Business Start ups Local, State or Federal Government State Government Economic and Workforce Development Commercial Entities Federal Government Financial Institutions Non-Profits Education Institutions Small Business Development Center Entrepreneurial Orgs.
    43. 43. Service? External Organization: What specific services do they provide the targeted client
    44. 44. How to Be Your Ecosystem’s Liaison-Animateur Norris Krueger Norris.Krueger@@gmail.com @entrep_thinking Tweet us! #NACCE2013
    45. 45. Stakeholder Value Propositions • You have more stakeholders than you know! [http://goo.gl/EJWwGE ] • Start with highest leverage stakeholders – Helping liaison-animateurs makes YOU…. • Distinctive Competence (not Core Comp) • Want >>> Need • Understand their “job” • Understand their pain • Understand their gain Tweet us! #NACCE2013
    46. 46. Value Proposition Canvas Tweet us! #NACCE2013
    47. 47. Customer Jobs • What functional jobs is your customer trying get done? • What social jobs is your customer trying to get done? • What emotional jobs is your customer trying get done? • What basic needs is your customer trying to satisfy? Tweet us! #NACCE2013
    48. 48. Customer Pains • What does your customer find too costly? • What makes your customer feel bad? • How are current solutions underperforming for your customer • What are the main difficulties and challenges your customer encounters? • What negative social consequences does your customer encounter or fear • What risks does your customer fear? • What’s keeping your customer awake at night? • What common mistakes does your customer make? • What barriers are keeping your customer from adopting solutions? Tweet us! #NACCE2013
    49. 49. Customer Gains • Which savings would make your customer happy? • What outcomes does your customer expect and what would go beyond his/her expectations? • How do current solutions delight your customer? • What would make your customer’s job or life easier • What positive social consequences does your customer desire? • What are customers looking for? • What do customers dream about? • How does your customer measure success and failure? • What would increase the likelihood of adopting a solution? Tweet us! #NACCE2013
    50. 50. • Identify stakeholders; identify what they want (then see what you can help with) • Deliver it. • Have fun! And… • Entrepreneur Up! • Norris.Krueger@gmail.com 208.440.3747 @entrep_thinking (& Facebook, G+, LinkedIn). Tweet us! #NACCE2013
    51. 51. Thank you! Norris Krueger – Entrepreneurship Northwest Sheena Lindahl – Empact Gary Muller – Catawba Valley Community College Tim Putnam – North Iowa Area Community College
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×