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Jumping to Joomla - Barcamp Nashville 2010

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Wordpress is a bicycle, Joomla is a bus. Joomla is a flexible, industrial strength content management system for websites with 20 pages or 20,000 pages.

Wordpress is a bicycle, Joomla is a bus. Joomla is a flexible, industrial strength content management system for websites with 20 pages or 20,000 pages.

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Jumping to Joomla - Barcamp Nashville 2010 Jumping to Joomla - Barcamp Nashville 2010 Presentation Transcript

  • A Great Presentation Deck Contains Only 6 Slides
  • This is me Tim Piazza VP/New Media Keller Crescent Advertising Evansville, Indiana timpiazza@me.com
  • Damn, I’ve used 3 slides already
  • I’m not that great.
  • I have a hundred slides
  • And only 30 minutes
  • So I’m going to talk really fast.
  • The Trajectory cms sites blog sites flash sites program-coded html hand-coded html
  • What about Flash? When your only tool is a hammer, every problem looks like a nail.
  • = = = =
  • How to Get Your Clients to Revamp • If your site is more than 3 years old, it’s hitting retirement age. • You can pay for web technology by replacing old ways of doing things with web apps. • Play the SEO card
  • Wordpress is a Bicycle Nimble, inexpensive, flexible, human-powered, scaled to the individual Great for single-purpose websites
  • Elegant Simplicity • Incredibly easy to implement • Easy to maintain • Easy to move, repair, change • With multisite, easy to create network What’s not to love?
  • “Honey, I hate to tell you this, but you’re just not a CMS”.
  • WORDPRESS BLOG PAGE PAGE PAGE Blog Entry PAGE WIDGET Blog Entry PAGE Blog Entry PAGE Blog Entry Blog Entry WIDGET Blog Entry Blog Entry Blog Entry WIDGET BLOG ARCHIVE
  • Tim, you are a biased SOB.
  • Geez, Tim, finally... ...this is what I came to hear about.
  • Joomla is a Bus • Designed for capacity • Won’t go anywhere and everywhere • But where it does go, it gets you there in style
  • Why Joomla? • It’s a CMS at its heart • For sites with 20 pages or more, up to maybe 125,000 pages (200x25x25) • Extremely flexible and customizable • Structured content, multi-lingual, multiple templates.
  • Joomla in 5 Easy Steps
  • #1 Install Joomla
  • Mininum Requirements
  • #2 Install a Template
  • TOP MENU LOGO MAIN MENU SLIDESHOW MODULE SUBMENUS LEFT SIDE RIGHT SIDE MODULES ARTICLES MODULES FOOTER MODULES
  • #3 Add Content (sections, categories, articles)
  • SECTION CATEGORY ARTICLE
  • “Tim likes to start his web site development projects by producing a taxonomy, determining section and category requirements, naming conventions, menu titles, hierarchy, article titles, all derived from competitive SEO analysis.” “What a frikin’ wuss.”
  • Content Plan • Always start with your content. • What do you already have? (old website, catalogs, marketing materials, press releases) • What do you need? Determine who will create additional content • Organize content by assigning to groups
  • #4 Build Menus
  • Menu Structure • Use Multiple Menus • Group Menus by Content Function • Limit number of menu choices • Don’t require surgical precision or forensics
  • #5 Add Modules
  • MODULES
  • Types of Modules • Banners • Media Players • Latest News • Polls • Custom HTML • Search • RSS Feeds • Who’s Online • Advertisements • iFrame Wrappers
  • #6 Go Have a Beer, You’re Done. (Umm, Tim, what about the other extensions Joomla uses? What are they for?)
  • How to Understand Joomla Extensions • Components are custom programs that add functional features accessed through the admin menus. • Plug-ins change the behavior of the system from its default behavior. • Modules are like Wordpress Widgets. They show up on the screen.
  • Review • Runs on LAMP/WAMP • Create MySQL database and install Joomla • First Sections, then Categories, then Articles • Menus need to be assigned to content • Modules load into positions defined by template • Extensions let you do almost anything
  • The Extra Stuff we probably don’t have time for.
  • Let’s compare article managers
  • The EXTRA Extra Stuff we really don’t have time for!
  • Joomla Tips • Design pages to use <H1> tag • Don’t set global meta descriptions • Use a hidden menu to assign modules to articles accessed by html links • Remove extensions you don’t need • Swap out the default article editor
  • Joomla Tricks • You can set a different template to any menu item. • Articles, modules, components can go anywhere. • You can map multiple menu items to the same content. • You can even map menu items to other menu items.
  • Planning your CMS project • Convert existing content to plain text • Create a Site Map • Create a Content Map • Align available content to content map • Determine how you fill the holes
  • Joomla talking points • Can easily handle thousands of articles • Multiple menus, each can have submenus • Any section or category can be a blog • Unlimited numbers of blogs • Different levels of access for those logged-in • Highly extensible • Multiple templates, multiple languages
  • @TimPiazza http://ezzyl.com http://www.facebook.com/bzzmatters http://agencyoutsider.com http://marketingtechblog.com