A Great Presentation Deck
Contains Only 6 Slides
Tim Piazza VP/New Media
Keller Crescent Advertising
Evansville, Indiana
timpiazza@me.com
This is me
Damn, I’ve used 3 slides already
I’m not that great.
I have at least 90 slides
And only 30 minutes
So I’m going to talk really fast.
The Trajectory
program-coded html
hand-coded html
flash sites
blog sites
cms sites
What about Flash?
When your only tool is a
hammer, every problem looks
like a nail.
=
=
= =
How to Get Your
Clients to Revamp
• If your site is more than 3 years old, it’s
hitting retirement age.
• You can pay for ...
Wordpress is a Bicycle
Nimble, inexpensive, flexible, human-powered, scaled to
the individual
Great for single-purpose web...
Elegant Simplicity
• Incredibly easy to implement
• Easy to maintain
• Easy to move, repair, change
• With multisite, easy...
“Honey, I hate to tell
you this, but you’re just
not a CMS”.
Tim, you are a biased
SOB.
Geez, Tim, finally...
...this is what I came to
hear about.
Joomla is a Bus
• Designed for capacity
• Won’t go anywhere and everywhere
• But where it does go, it gets you there in
st...
Why Joomla?
• It’s a CMS at its heart
• For sites with 20 pages or more, up to
maybe 125,000 pages (200x25x25)
• Extremely...
Joomla in 5 Easy Steps
#1 Install Joomla
Mininum Requirements
#2 Install a Template
#3 Add Content
(sections, categories, articles)
“Tim likes to start his web site
development projects by producing a
taxonomy, determining section and
category requiremen...
Content Plan
• Always start with your content.
• What do you already have?
(old website, catalogs, marketing
materials, pr...
#4 Build Menus
Menu Structure
• Use Multiple Menus
• Group Menus by Content Function
• Limit number of menu choices
• Don’t require surgi...
#5 Add Modules
MODULES
Types of Modules
• Banners
• Latest News
• Custom HTML
• RSS Feeds
• Advertisements
• Media Players
• Polls
• Search
• Who...
#6 Go Have a Beer,
You’re Done.
(Umm, Tim, what about the other
extensions Joomla uses? What are they
for?)
How to Understand
Joomla Extensions
• Components are custom programs that
add functional features accessed through
the adm...
Review
• Runs on LAMP/WAMP
• Create MySQL database and install Joomla
• First Sections, then Categories, then Articles
• M...
The Extra Stuff we
probably don’t have
time for.
Let’s compare article
managers
The EXTRA Extra
Stuff we really don’t
have time for!
Joomla Tips
• Design pages to use <H1> tag
• Don’t set global meta descriptions
• Use a hidden menu to assign modules to
a...
Joomla Tricks
• You can set a different template to any
menu item.
• Articles, modules, components can go
anywhere.
• You ...
Planning your CMS
project
• Convert existing content to plain text
• Create a Site Map
• Create a Content Map
• Align avai...
Joomla talking points
• Can easily handle thousands of articles
• Multiple menus, each can have submenus
• Any section or ...
@TimPiazza
• http://bzzmatters.com
• http://ezzyl.com
• http://www.facebook.com/bzzmatters
• http://agencyoutsider.com
• h...
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Jump to Joomla - Barcamp Nashville 2010
Upcoming SlideShare
Loading in...5
×

Jump to Joomla - Barcamp Nashville 2010

504

Published on

Wordpress is a bicycle, Joomla is a bus. Joomla is the flexible, industrial strength content management system for 20 pages or 20,000 pages.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
504
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Jump to Joomla - Barcamp Nashville 2010

  1. 1. A Great Presentation Deck Contains Only 6 Slides
  2. 2. Tim Piazza VP/New Media Keller Crescent Advertising Evansville, Indiana timpiazza@me.com This is me
  3. 3. Damn, I’ve used 3 slides already
  4. 4. I’m not that great.
  5. 5. I have at least 90 slides
  6. 6. And only 30 minutes
  7. 7. So I’m going to talk really fast.
  8. 8. The Trajectory program-coded html hand-coded html flash sites blog sites cms sites
  9. 9. What about Flash? When your only tool is a hammer, every problem looks like a nail.
  10. 10. = = = =
  11. 11. How to Get Your Clients to Revamp • If your site is more than 3 years old, it’s hitting retirement age. • You can pay for web technology by replacing old ways of doing things with web apps. • Play the SEO card
  12. 12. Wordpress is a Bicycle Nimble, inexpensive, flexible, human-powered, scaled to the individual Great for single-purpose websites
  13. 13. Elegant Simplicity • Incredibly easy to implement • Easy to maintain • Easy to move, repair, change • With multisite, easy to create network What’s not to love?
  14. 14. “Honey, I hate to tell you this, but you’re just not a CMS”.
  15. 15. Tim, you are a biased SOB.
  16. 16. Geez, Tim, finally... ...this is what I came to hear about.
  17. 17. Joomla is a Bus • Designed for capacity • Won’t go anywhere and everywhere • But where it does go, it gets you there in style
  18. 18. Why Joomla? • It’s a CMS at its heart • For sites with 20 pages or more, up to maybe 125,000 pages (200x25x25) • Extremely flexible and customizable • Structured content, multi-lingual, multiple templates.
  19. 19. Joomla in 5 Easy Steps
  20. 20. #1 Install Joomla
  21. 21. Mininum Requirements
  22. 22. #2 Install a Template
  23. 23. #3 Add Content (sections, categories, articles)
  24. 24. “Tim likes to start his web site development projects by producing a taxonomy, determining section and category requirements, naming conventions, menu titles, hierarchy, article titles, all derived from competitive SEO analysis.” “What a frikin’ wuss.”
  25. 25. Content Plan • Always start with your content. • What do you already have? (old website, catalogs, marketing materials, press releases) • What do you need? Determine who will create additional content • Organize content by assigning to groups
  26. 26. #4 Build Menus
  27. 27. Menu Structure • Use Multiple Menus • Group Menus by Content Function • Limit number of menu choices • Don’t require surgical precision or forensics
  28. 28. #5 Add Modules
  29. 29. MODULES
  30. 30. Types of Modules • Banners • Latest News • Custom HTML • RSS Feeds • Advertisements • Media Players • Polls • Search • Who’s Online • iFrame Wrappers
  31. 31. #6 Go Have a Beer, You’re Done. (Umm, Tim, what about the other extensions Joomla uses? What are they for?)
  32. 32. How to Understand Joomla Extensions • Components are custom programs that add functional features accessed through the admin menus. • Plug-ins change the behavior of the system from its default behavior. • Modules are like Wordpress Widgets. They show up on the screen.
  33. 33. Review • Runs on LAMP/WAMP • Create MySQL database and install Joomla • First Sections, then Categories, then Articles • Menus need to be assigned to content • Modules load into positions defined by template • Extensions let you do almost anything
  34. 34. The Extra Stuff we probably don’t have time for.
  35. 35. Let’s compare article managers
  36. 36. The EXTRA Extra Stuff we really don’t have time for!
  37. 37. Joomla Tips • Design pages to use <H1> tag • Don’t set global meta descriptions • Use a hidden menu to assign modules to articles accessed by html links • Remove extensions you don’t need • Swap out the default article editor
  38. 38. Joomla Tricks • You can set a different template to any menu item. • Articles, modules, components can go anywhere. • You can map multiple menu items to the same content. • You can even map menu items to other menu items.
  39. 39. Planning your CMS project • Convert existing content to plain text • Create a Site Map • Create a Content Map • Align available content to content map • Determine how you fill the holes
  40. 40. Joomla talking points • Can easily handle thousands of articles • Multiple menus, each can have submenus • Any section or category can be a blog • Unlimited numbers of blogs • Different levels of access for those logged-in • Highly extensible • Multiple templates, multiple languages
  41. 41. @TimPiazza • http://bzzmatters.com • http://ezzyl.com • http://www.facebook.com/bzzmatters • http://agencyoutsider.com • http://marketingtechblog.com

×