Jump to Joomla - Barcamp Nashville 2010

A Great Presentation Deck Contains Only 6 Slides

Tim Piazza VP/New Media Keller Crescent Advertising Evansville, Indiana [email_address] This is me

Damn, I’ve used 3 slides already

I’m not that great.

I have at least 90 slides

And only 30 minutes

So I’m going to talk really fast.

The Trajectory program-coded html hand-coded html flash sites blog sites cms sites

What about Flash? When your only tool is a hammer, every problem looks like a nail.

= = = =

How to Get Your Clients to Revamp
If your site is more than 3 years old, it’s hitting retirement age.
You can pay for web technology by replacing old ways of doing things with web apps.
Play the SEO card

Wordpress is a Bicycle
Nimble, inexpensive, flexible, human-powered, scaled to the individual
Great for single-purpose websites

Elegant Simplicity
Incredibly easy to implement
Easy to maintain
Easy to move, repair, change
With multisite, easy to create network
What’s not to love?

“ Honey, I hate to tell you this, but you’re just not a CMS”.

Tim, you are a biased SOB.

Geez, Tim, finally... ...this is what I came to hear about.

Joomla is a Bus
Designed for capacity
Won’t go anywhere and everywhere
But where it does go, it gets you there in style

Why Joomla?
It’s a CMS at its heart
For sites with 20 pages or more, up to maybe 125,000 pages (200x25x25)
Extremely flexible and customizable
Structured content, multi-lingual, multiple templates.

Joomla in 5 Easy Steps

#1 Install Joomla

Mininum Requirements

#2 Install a Template

#3 Add Content (sections, categories, articles)

“ Tim likes to start his web site development projects by producing a taxonomy, determining section and category requirements, naming conventions, menu titles, hierarchy, article titles, all derived from competitive SEO analysis.”
“ What a frikin’ wuss.”

Content Plan
Always start with your content.
What do you already have?
(old website, catalogs, marketing materials, press releases)
What do you need? Determine who will create additional content
Organize content by assigning to groups

#4 Build Menus

Menu Structure
Use Multiple Menus
Group Menus by Content Function
Limit number of menu choices
Don’t require surgical precision or forensics

#5 Add Modules

MODULES

Types of Modules
Banners
Latest News
Custom HTML
RSS Feeds
Advertisements
Media Players
Polls
Search
Who’s Online
iFrame Wrappers

#6 Go Have a Beer, You’re Done. (Umm, Tim, what about the other extensions Joomla uses? What are they for?)

How to Understand Joomla Extensions
Components are custom programs that add functional features accessed through the admin menus.
Plug-ins change the behavior of the system from its default behavior.
Modules are like Wordpress Widgets. They show up on the screen.

Review
Runs on LAMP/WAMP
Create MySQL database and install Joomla
First Sections, then Categories, then Articles
Menus need to be assigned to content
Modules load into positions defined by template
Extensions let you do almost anything

The Extra Stuff we probably don’t have time for.

Let’s compare article managers

The EXTRA Extra Stuff we really don’t have time for!

Joomla Tips
Design pages to use <H1> tag
Don’t set global meta descriptions
Use a hidden menu to assign modules to articles accessed by html links
Remove extensions you don’t need
Swap out the default article editor

Joomla Tricks
You can set a different template to any menu item.
Articles, modules, components can go anywhere.
You can map multiple menu items to the same content.
You can even map menu items to other menu items.

Planning your CMS project
Convert existing content to plain text
Create a Site Map
Create a Content Map
Align available content to content map
Determine how you fill the holes

Joomla talking points
Can easily handle thousands of articles
Multiple menus, each can have submenus
Any section or category can be a blog
Unlimited numbers of blogs
Different levels of access for those logged-in
Highly extensible
Multiple templates, multiple languages

@TimPiazza
http://bzzmatters.com
http://ezzyl.com
http://www.facebook.com/bzzmatters
http://agencyoutsider.com
http://marketingtechblog.com

Jump to Joomla - Barcamp Nashville 2010

by Social LIfe Marketing, LLC on Oct 25, 2010

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Jump to Joomla - Barcamp Nashville 2010 — Presentation Transcript