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Jump to Joomla - Barcamp Nashville 2010

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Wordpress is a bicycle, Joomla is a bus. Joomla is the flexible, industrial strength content management system for 20 pages or 20,000 pages.

Wordpress is a bicycle, Joomla is a bus. Joomla is the flexible, industrial strength content management system for 20 pages or 20,000 pages.

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Jump to Joomla - Barcamp Nashville 2010 Presentation Transcript

  • 1. A Great Presentation Deck Contains Only 6 Slides
  • 2. Tim Piazza VP/New Media Keller Crescent Advertising Evansville, Indiana [email_address] This is me
  • 3. Damn, I’ve used 3 slides already
  • 4. I’m not that great.
  • 5. I have at least 90 slides
  • 6. And only 30 minutes
  • 7. So I’m going to talk really fast.
  • 8.  
  • 9.  
  • 10. The Trajectory program-coded html hand-coded html flash sites blog sites cms sites
  • 11. What about Flash? When your only tool is a hammer, every problem looks like a nail.
  • 12. = = = =
  • 13. How to Get Your Clients to Revamp
    • If your site is more than 3 years old, it’s hitting retirement age.
    • You can pay for web technology by replacing old ways of doing things with web apps.
    • Play the SEO card
  • 14. Wordpress is a Bicycle
    • Nimble, inexpensive, flexible, human-powered, scaled to the individual
    • Great for single-purpose websites
  • 15.  
  • 16.  
  • 17.  
  • 18. Elegant Simplicity
    • Incredibly easy to implement
    • Easy to maintain
    • Easy to move, repair, change
    • With multisite, easy to create network
    What’s not to love?
  • 19. “ Honey, I hate to tell you this, but you’re just not a CMS”.
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25. Tim, you are a biased SOB.
  • 26.  
  • 27.  
  • 28.  
  • 29. Geez, Tim, finally... ...this is what I came to hear about.
  • 30.  
  • 31. Joomla is a Bus
    • Designed for capacity
    • Won’t go anywhere and everywhere
    • But where it does go, it gets you there in style
  • 32. Why Joomla?
    • It’s a CMS at its heart
    • For sites with 20 pages or more, up to maybe 125,000 pages (200x25x25)
    • Extremely flexible and customizable
    • Structured content, multi-lingual, multiple templates.
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42. Joomla in 5 Easy Steps
  • 43. #1 Install Joomla
  • 44. Mininum Requirements
  • 45.  
  • 46. #2 Install a Template
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 52.  
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57. #3 Add Content (sections, categories, articles)
  • 58.  
  • 59.
    • “ Tim likes to start his web site development projects by producing a taxonomy, determining section and category requirements, naming conventions, menu titles, hierarchy, article titles, all derived from competitive SEO analysis.”
    “ What a frikin’ wuss.”
  • 60. Content Plan
    • Always start with your content.
    • What do you already have?
        • (old website, catalogs, marketing materials, press releases)
    • What do you need? Determine who will create additional content
    • Organize content by assigning to groups
  • 61.  
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  • 66.  
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  • 70.  
  • 71.  
  • 72. #4 Build Menus
  • 73. Menu Structure
    • Use Multiple Menus
    • Group Menus by Content Function
    • Limit number of menu choices
    • Don’t require surgical precision or forensics
  • 74.  
  • 75.  
  • 76.  
  • 77.  
  • 78. #5 Add Modules
  • 79. MODULES
  • 80. Types of Modules
    • Banners
    • Latest News
    • Custom HTML
    • RSS Feeds
    • Advertisements
    • Media Players
    • Polls
    • Search
    • Who’s Online
    • iFrame Wrappers
  • 81.  
  • 82.  
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  • 86.  
  • 87. #6 Go Have a Beer, You’re Done. (Umm, Tim, what about the other extensions Joomla uses? What are they for?)
  • 88. How to Understand Joomla Extensions
    • Components are custom programs that add functional features accessed through the admin menus.
    • Plug-ins change the behavior of the system from its default behavior.
    • Modules are like Wordpress Widgets. They show up on the screen.
  • 89. Review
    • Runs on LAMP/WAMP
    • Create MySQL database and install Joomla
    • First Sections, then Categories, then Articles
    • Menus need to be assigned to content
    • Modules load into positions defined by template
    • Extensions let you do almost anything
  • 90. The Extra Stuff we probably don’t have time for.
  • 91. Let’s compare article managers
  • 92.  
  • 93.  
  • 94.  
  • 95. The EXTRA Extra Stuff we really don’t have time for!
  • 96. Joomla Tips
    • Design pages to use <H1> tag
    • Don’t set global meta descriptions
    • Use a hidden menu to assign modules to articles accessed by html links
    • Remove extensions you don’t need
    • Swap out the default article editor
  • 97. Joomla Tricks
    • You can set a different template to any menu item.
    • Articles, modules, components can go anywhere.
    • You can map multiple menu items to the same content.
    • You can even map menu items to other menu items.
  • 98. Planning your CMS project
    • Convert existing content to plain text
    • Create a Site Map
    • Create a Content Map
    • Align available content to content map
    • Determine how you fill the holes
  • 99. Joomla talking points
    • Can easily handle thousands of articles
    • Multiple menus, each can have submenus
    • Any section or category can be a blog
    • Unlimited numbers of blogs
    • Different levels of access for those logged-in
    • Highly extensible
    • Multiple templates, multiple languages
  • 100. @TimPiazza
    • http://bzzmatters.com
    • http://ezzyl.com
    • http://www.facebook.com/bzzmatters
    • http://agencyoutsider.com
    • http://marketingtechblog.com