Student Blogging/Video and Strategic Communication
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Student Blogging/Video and Strategic Communication

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SUNYCUAD 2013 presentation with Alyssa Levenberg (Alyssa Explains It All) on how SUNY Oswego works with students to create videos and blog entries that empower them with creativity while also solving ...

SUNYCUAD 2013 presentation with Alyssa Levenberg (Alyssa Explains It All) on how SUNY Oswego works with students to create videos and blog entries that empower them with creativity while also solving institutional strategic communication goals. View Alyssa's video series at http://www.youtube.com/playlist?list=PLOveF0qZWALaOAa4gNf6YMsoyzMzT9v2_

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    Student Blogging/Video and Strategic Communication Student Blogging/Video and Strategic Communication Presentation Transcript

    • Long, Unwieldy TitleThat Is Less AwesomeThan This Presentation(We Swear)Tim NekritzAssoc Director of Public Affairs/Director of Web CommunicationAlyssa Levenberg, sophomore/web starSUNY Oswego
    • Uncomfortable truth #1If all your goals aremarketing goals,you’re doing it wrong.Shameless baby photo insertion
    • Awesome truth #2We’re in the business ofimproving lives!
    • Our threefold goals•Address institutional/strategiccommunication goals•Help users find info they want•Help your own students withtheir goals and passions
    • Institutional/strategic goals•Recruitment•Transition•Retention•Involvement•Well-being•Student success
    • “I WANT A FACEBOOK!”is not a goal
    • “I WANT MOREFOLLOWERS THAN OURRIVAL SCHOOL!”is not a goal
    • “I WANT TO MAKE AVIRAL VIDEO!”is not a goal
    • Uncomfortable truth #2•You can’t control everything,especially the Internet
    • Awesome truth #2You and your students cancreate just about anythingamazing on the Internet!
    • Think like a coach
    • What skills do you want?
    • Actively recruit
    • Put them in position to succeed
    • Think in terms of depth
    • Let them play
    • Our ruleWe don’t approve blog posts.We approve bloggers!
    • Uncomfortable truth #3Our audiences generally don’tcare about our missionstatement or org chart.
    • Awesome truth #3Incoming students love to hearfrom current students!
    • Practical examples at Oswego•http://youtube.com/sunyoswegovideo•Alyssa Explains It All•Kwame Belle’s Bucket List•Head2Toe Health with Heather•Blogging evolution
    • Alyssa Explains It All
    • Kwame Belle’s Bucket List
    • Head2Toe Health with Heather
    • Blogging evolution
    • Finding our wayOLD:• What I did today• Recruited for major, background• Unstructured, often abandonedNEW:• You’re a reporter/ambassador with a beat• Provides structure, direction• Improved participation• Content strategy supported
    • Win/win feedbackWe coordinate, monitor andsolicit feedback from incomingstudents (FB2017).We use that info to createvideos, blog posts.
    • Pause for questions?
    • Thanks for listening!• Email: tim.nekritz@oswego.edu• Twitter: @timnekritz• Facebook: www.facebook.com/tim.nekritz• Alyssa Levenberg: @LyssLyss15• http://www.youtube.com/imdaddyslittlegirl14