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Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
Social Media 101 for Staff
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Social Media 101 for Staff

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Basic pointers, tools and techniques about employing social media in a higher education atmosphere.

Basic pointers, tools and techniques about employing social media in a higher education atmosphere.

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  • 1. Social Media 101
    By Tim Nekritz
    Associate Director of Public Affairs/Director of Web Communication
  • 2. What is social media?
    Interactiveparts of the Internet where we can communicate with such audiences as prospective students, current students, faculty, staff, alumni, parents and friends of the college.
    Includes (but is not limited to) Facebook, Twitter, YouTube, blogs, Formspring, Foursquare and more.
  • 3. Why social media?
    “Third space”
    Customer service
    Interactive nature
    Media-rich
    Where they are
    But remember to bring them back (hub and spoke)
  • 4. Also: it’s expected
    *Noel-Levitz E-Expectations, July 2011
  • 5. Don’t forget video …
    *Noel-Levitz E-Expectations, July 2011
  • 6. 5 top tips
    Be present!
    Try before you buy
  • 7. 5 top tips
    2. Be prepared!
    Have a content strategy
  • 8. 5 top tips
    3. Be responsive!
    Reply and sustain
  • 9. 5 top tips
    4. Be friendly!
    Have conversations
  • 10. 5 top tips
    5. Goals before tools
    Does it help us meet a goal?
    What’s in it for us?
    What’s in it for our users?
    Avoid OSS
  • 11. Crowd-sourced additions
    “Try to get someone who has a bit of a sense of humor (again not always possible) as it makes the tone of your channels friendly and more approachable.”
    -- Annalisa Boccia, Queen’s University
    “Be Valued ... Many are getting into social to ‘have another way of pushing our message’ or creating a new place for the same people to ignore the same press releases.”
    -- JP Rains, Laurentian University
    “Be Yourself. Social media operates in a transparent arena where it’s easy to see who’s a jerk, who’s not telling the truth and who’s making themselves out to be more than they are.”
    -- Patrick Powers, Webster University
  • 12. Types? Oh so many …
    Facebook
    Twitter
    YouTube
    Formspring
    Foursquare/Geosocial
    Photosocial
    Blogs
    [We keep an online inventory]
  • 13. Facebook
    The 800-pound gorilla
    Considerations:
    Page?
    Group?
    Individual account? (no)
  • 14.
  • 15. Engage
  • 16. #pancaketweetup
  • 17. Poll
  • 18. Twitter: 140-character stories
  • 19. Twitter: 2 symbols are key
    @ symbol: replying or addressing someone
    # = hashtag, organizing around topic, conference, event
  • 20. YouTube
    http://www.youtube.com/sunyoswegovideo
  • 21. Formspring
    It’s all
    about
    the
    Q & A
  • 22. Geosocial/location-based
    Services tied to your smartphone
    Fastest-growing part of social media
    Location-based services have enormous potential to connect people to places, places to people, and people to people in places.
    -- Tim Jones,North Carolina State University
  • 23. Geosocial: Foursquare
  • 24. Photosocial
  • 25. Blogs
  • 26. Monitor and respond
    Social media is 24/7
    Basic customer service, just new way
    Most users just looking for an answer
    Would you ignore your email for days?
  • 27. Our FB comment guidelines
    The discussion board is available for questions, often from those entering or considering Oswego ... we hope to get you answers in a timely manner as you ponder joining our community. However, spam, blatantly commercial, obscene and/or denigrating messages are not welcome in this space and may be removed, as this page exists to serve a broader community.
  • 28. Negative feedback?
    Honest complaints
    Spam
    Ragers
    Trolls
    Again, make sure you have a posted policy!
  • 29. Content strategy
    What do you post?
    How often do you post?
    (And, of course, who posts it)
    Great site >>
    meetcontent.com
  • 30. Sharability= good!
  • 31. Who has the keys?
  • 32. Social media conduct
    Microsoft’s social media policy:
    “Don’t do anything stupid”
    It’s pretty much common sense
  • 33. Next steps
    What are your goals?
    Look at your time/resources
    Examine options/communities
    Content strategy: what to say
    Get social!
  • 34. Questions?
    Also available at: tim.nekritz@oswego.edu
    … or http://www.facebook.com/tim.nekritz
    … or http://twitter.com/TimNekritz
    Presentation on http://www.slideshare.net/TimNekritz/
    Social media users’ guide *NEW*:
    http://www.oswego.edu/administration/public_affairs/socialmediaguide.html

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