Social Media 101By Tim NekritzAssociate Director of Public Affairs/Director of Web CommunicationSUNY Oswego
What is social media?• Interactive parts of the Internet where we  can communicate with a range of  audiences – for us pro...
Social media IS• About connections• About content• About conversations• About authenticity• A two-way street• Part of wide...
Social media IS NOT• One more place to throw press releases• One-way marketing• Static space• Something to ignore• All abo...
Social media marketing• Know your options• Analyze audience (who using and why)• Goals before tools• Sustainability
Also: it’s expected   *Noel-Levitz E-Expectations, July 2011
5 top tips1. Be present!Try before you buy
5 top tips2. Be prepared!Have a content strategy
5 top tips3. Be responsive!Reply and sustain
5 top tips4. Be friendly!Have conversations
5 top tips5. Goals before tools4.Does it help us meet a goal?5.What’s in it for us?6.What’s in it for our users?Avoid OSS
Types? Oh so many …• Facebook• Twitter• YouTube• Pinterest• Foursquare/Geosocial• Photosocial• Blogs[We keep an online inv...
Facebook• The 800-pound gorillaConsiderations:• Page? For business, yes• Group?• Individual account? (no)
Content = Connecting
Twitter: 140-characterstories
About them > about us
Twitter: 2 symbols are key• @ symbol: replying  or addressing  someone• # = hashtag,  organizing around  topic, conference...
Hashtags = Connecting
YouTubehttp://www.youtube.com/sunyoswegovideo
What makes a good video?• Meets a goal• Short (~1 minute get biggest response)• User-focused• Fast-moving• Reasonable qual...
Pinterest? Have a point.
Geosocial/location-based• Services tied to your smartphone• Fastest-growing part of social media• Location-based services ...
Geosocial: Foursquare
Photosocial: Flickr
Photosocial: Instagram
Blogs: Have something tosay?
Monitor and respond• Social media is 24/7• Basic customer service, just new way• Most users just looking for an answer• Wo...
Our FB comment guidelines• The discussion board is available for questions, often from  those entering or considering Oswe...
Negative feedback?• Honest complaints• Spam• Ragers• TrollsAgain, make sure you have a posted policy!
Content strategy• What do you post?• How often do you post?• Sharable: “wow” or “whoa!” factor• Don’t be a robot; be a hum...
Who has the keys?
Social media conduct• Zappo’s social media policy:“Don’t do anything stupid”• It’s pretty much common sense
Next steps• Goals?• Time/resources• Options/communities• Content strategy: what to say• Get social!
Questions?• Also available at: tim.nekritz@oswego.edu … or http://www.facebook.com/tim.nekritz… or http://twitter.com/TimN...
Social Media 101 for Small Business
Social Media 101 for Small Business
Social Media 101 for Small Business
Social Media 101 for Small Business
Social Media 101 for Small Business
Social Media 101 for Small Business
Social Media 101 for Small Business
Social Media 101 for Small Business
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Social Media 101 for Small Business

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An updated version of Social Media 101 tailored for small businesses and organizations.

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Social Media 101 for Small Business

  1. 1. Social Media 101By Tim NekritzAssociate Director of Public Affairs/Director of Web CommunicationSUNY Oswego
  2. 2. What is social media?• Interactive parts of the Internet where we can communicate with a range of audiences – for us prospective students, current students, faculty, staff, alumni, parents and friends of the college.• Includes (but is not limited to) Facebook, Twitter, YouTube, blogs, Formspring, Foursquare and more.
  3. 3. Social media IS• About connections• About content• About conversations• About authenticity• A two-way street• Part of wider effort (hub and spoke)
  4. 4. Social media IS NOT• One more place to throw press releases• One-way marketing• Static space• Something to ignore• All about you!
  5. 5. Social media marketing• Know your options• Analyze audience (who using and why)• Goals before tools• Sustainability
  6. 6. Also: it’s expected *Noel-Levitz E-Expectations, July 2011
  7. 7. 5 top tips1. Be present!Try before you buy
  8. 8. 5 top tips2. Be prepared!Have a content strategy
  9. 9. 5 top tips3. Be responsive!Reply and sustain
  10. 10. 5 top tips4. Be friendly!Have conversations
  11. 11. 5 top tips5. Goals before tools4.Does it help us meet a goal?5.What’s in it for us?6.What’s in it for our users?Avoid OSS
  12. 12. Types? Oh so many …• Facebook• Twitter• YouTube• Pinterest• Foursquare/Geosocial• Photosocial• Blogs[We keep an online inventory]
  13. 13. Facebook• The 800-pound gorillaConsiderations:• Page? For business, yes• Group?• Individual account? (no)
  14. 14. Content = Connecting
  15. 15. Twitter: 140-characterstories
  16. 16. About them > about us
  17. 17. Twitter: 2 symbols are key• @ symbol: replying or addressing someone• # = hashtag, organizing around topic, conference, event
  18. 18. Hashtags = Connecting
  19. 19. YouTubehttp://www.youtube.com/sunyoswegovideo
  20. 20. What makes a good video?• Meets a goal• Short (~1 minute get biggest response)• User-focused• Fast-moving• Reasonable qualityIt’s not about big-budget, slick productions; our raw/low-edit videos have great metrics!
  21. 21. Pinterest? Have a point.
  22. 22. Geosocial/location-based• Services tied to your smartphone• Fastest-growing part of social media• Location-based services have enormous potential to connect people to places, places to people, and people to people in places. • -- Tim Jones, North Carolina State University
  23. 23. Geosocial: Foursquare
  24. 24. Photosocial: Flickr
  25. 25. Photosocial: Instagram
  26. 26. Blogs: Have something tosay?
  27. 27. Monitor and respond• Social media is 24/7• Basic customer service, just new way• Most users just looking for an answer• Would you ignore your email for days?
  28. 28. Our FB comment guidelines• The discussion board is available for questions, often from those entering or considering Oswego ... we hope to get you answers in a timely manner as you ponder joining our community. However, spam, blatantly commercial, obscene and/or denigrating messages are not welcome in this space and may be removed, as this page exists to serve a broader community.
  29. 29. Negative feedback?• Honest complaints• Spam• Ragers• TrollsAgain, make sure you have a posted policy!
  30. 30. Content strategy• What do you post?• How often do you post?• Sharable: “wow” or “whoa!” factor• Don’t be a robot; be a human(And, of course, who posts it) Great site >> meetcontent.com
  31. 31. Who has the keys?
  32. 32. Social media conduct• Zappo’s social media policy:“Don’t do anything stupid”• It’s pretty much common sense
  33. 33. Next steps• Goals?• Time/resources• Options/communities• Content strategy: what to say• Get social!
  34. 34. Questions?• Also available at: tim.nekritz@oswego.edu … or http://www.facebook.com/tim.nekritz… or http://twitter.com/TimNekritzPresentations http://www.slideshare.net/TimNekritz/Our social media users’ guide:http://www.oswego.edu/administration/public_affairs/ socialmediaguide.html
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