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Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
Location-Based Media: You + Where
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Location-Based Media: You + Where

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Transcript

  • 1. Tim Nekritz Director of Web Communication SUNY Oswego
  • 2. “By mapping the world, we have mapped ourselves.” — James Burke The Day The Universe Changed, 1985
  • 3.  Mobile services tied to your smartphone that allow you to interact with your physical environment and other users.  The fastest-evolving area of social media.* * So fast, this presentation evolves on a weekly basis
  • 4. Location-based services have enormous potential to connect people to places, places to people, and people to people in places. -- Tim Jones, North Carolina State University
  • 5.  Fast-growing yet fragmented market.  Increased adoption among consumers.  Potential value-added for higher ed.
  • 6. Basic geosocial platforms  Foursquare  Gowalla  SCVNGR  Facebook Places  Loopt/Loopt Star Advanced/augmented reality  Yelp  Layar Photo sharing: Instagram, Color Custom mobile apps?
  • 7.  Usefulness  Usability  User interactivity  Sharability  Sustainability BONUS: Critical mass
  • 8.  I’m here  About me  Leave tips/recommendations  Gaming (mayor)  Specials
  • 9. Are we moving beyond check-ins?
  • 10.  Biggest community  Gaming aspect (mayor, badges)  Specials available  Interactivity of tips  Easy creation  *College partnership program
  • 11.  Can be slow, buggy (I’m not at Tractor Supply)  Spammy sharability backlash  The points don’t matter * In fairness, some of these are common to many geosocial applications
  • 12. [They did … within hours]
  • 13.  Easy startup  Super sharable  Trip/tour creation  Passport function
  • 14.  Modest user base  Navigation issues  Poor data hygiene
  • 15. Good news, bad news  Good news: Lots of clicks  Bad news: Not much interaction  Navigability/engagement lacking
  • 16. Traveling Gowalla show?
  • 17.  Easy creation of … everything  Tips/clues/scavenger hunt  Points system  Multifaceted possibilities  Can incorporate multimedia
  • 18.  Still low user base  Gaming data loss  Data hygiene/duplicates
  • 19.  21 tasks  Meet folks, see offices, get facts  Randomized (preferably)  Google Maps based  Set up quickly (could have done more)  Orientation paid for contract (for expedience)  Not yet made sustainable
  • 20. Why two apps?
  • 21. Loopt Star:  Can add actual digital rewards  Cool satellite view/pins interface Loopt:  Events: Searches for happenings around you
  • 22.  Clunky interfaces  Can you fit the users in a phone booth?  Did I mention there were two separate apps?
  • 23.  Incentivized attending Commencement Week activities  Reward: MP3 of fight songs, college performers  Goal of sustainable platform http://blog.loopt.com/tag/stanford/
  • 24.  Huge Facebook user base  Appeals to casuals (not another app)  Reasonable functionality  Anyone can create venues
  • 25.  Anyone can create venue  Many users = many duplicates  Poor data hygiene  No value-added  Facebook hates your brand
  • 26. The University of Kentucky seems to like it
  • 27.  Alas, poor Whrrl …  Built great system  Low user base  Bought, cannibalized by Groupon
  • 28.  Monocle = augmented reality  Reviews/ratings  Sharability  Interactivity
  • 29.  Limited monocle availability  Phonebook-oriented  Lack of mobile functionality  Underadopted
  • 30. Pros:  App store within an app  Brings together Twitter, Gowalla, more  Links time, space Cons:  Ever-changing user interface  Poor usability  Limited user base
  • 31. App store within an applicatio n
  • 32. Instagram Color
  • 33. Pros:  Rich experience  Not limited by platform  Build own user base (marketability) Cons:  Cost  Complexity  Updating?
  • 34.  Chancellor’s interactive tour  WolfWalk  NC State on Campus
  • 35. NC State Chancellor’s Statewide Tour
  • 36. WolfWalk: NC State Historic Tour
  • 37.  Integrates sources including Facebook Places, Foursquare, Gowalla  Share videos, photos, comments  Rewards/promotions to users  Greater connectivity It also aggregates friends lists from the idea that it’s more important to find and connect with your friends than it is to know what service they use to check in. -- Tim Jones, NC State
  • 38. Increased location-based marketing via  Email  Tips  “People like you …”
  • 39.  Be present  Know if your users are present  Goals, then tools  Students can be your social media secret weapons … get them involved  Moves pretty fast
  • 40. Contacts: nekritz@oswego.edu http://www.twitter.com/TimNekritz http://insidetimshead.wordpress.com http://www.slideshare.net/TimNekritz

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