Location-Based Media: You + Where

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Location-Based Media: You + Where

  1. 1. Tim Nekritz Director of Web Communication SUNY Oswego
  2. 2. “By mapping the world, we have mapped ourselves.” — James Burke The Day The Universe Changed, 1985
  3. 3.  Mobile services tied to your smartphone that allow you to interact with your physical environment and other users.  The fastest-evolving area of social media.* * So fast, this presentation evolves on a weekly basis
  4. 4. Location-based services have enormous potential to connect people to places, places to people, and people to people in places. -- Tim Jones, North Carolina State University
  5. 5.  Fast-growing yet fragmented market.  Increased adoption among consumers.  Potential value-added for higher ed.
  6. 6. Basic geosocial platforms  Foursquare  Gowalla  SCVNGR  Facebook Places  Loopt/Loopt Star Advanced/augmented reality  Yelp  Layar Photo sharing: Instagram, Color Custom mobile apps?
  7. 7.  Usefulness  Usability  User interactivity  Sharability  Sustainability BONUS: Critical mass
  8. 8.  I’m here  About me  Leave tips/recommendations  Gaming (mayor)  Specials
  9. 9. Are we moving beyond check-ins?
  10. 10.  Biggest community  Gaming aspect (mayor, badges)  Specials available  Interactivity of tips  Easy creation  *College partnership program
  11. 11.  Can be slow, buggy (I’m not at Tractor Supply)  Spammy sharability backlash  The points don’t matter * In fairness, some of these are common to many geosocial applications
  12. 12. [They did … within hours]
  13. 13.  Easy startup  Super sharable  Trip/tour creation  Passport function
  14. 14.  Modest user base  Navigation issues  Poor data hygiene
  15. 15. Good news, bad news  Good news: Lots of clicks  Bad news: Not much interaction  Navigability/engagement lacking
  16. 16. Traveling Gowalla show?
  17. 17.  Easy creation of … everything  Tips/clues/scavenger hunt  Points system  Multifaceted possibilities  Can incorporate multimedia
  18. 18.  Still low user base  Gaming data loss  Data hygiene/duplicates
  19. 19.  21 tasks  Meet folks, see offices, get facts  Randomized (preferably)  Google Maps based  Set up quickly (could have done more)  Orientation paid for contract (for expedience)  Not yet made sustainable
  20. 20. Why two apps?
  21. 21. Loopt Star:  Can add actual digital rewards  Cool satellite view/pins interface Loopt:  Events: Searches for happenings around you
  22. 22.  Clunky interfaces  Can you fit the users in a phone booth?  Did I mention there were two separate apps?
  23. 23.  Incentivized attending Commencement Week activities  Reward: MP3 of fight songs, college performers  Goal of sustainable platform http://blog.loopt.com/tag/stanford/
  24. 24.  Huge Facebook user base  Appeals to casuals (not another app)  Reasonable functionality  Anyone can create venues
  25. 25.  Anyone can create venue  Many users = many duplicates  Poor data hygiene  No value-added  Facebook hates your brand
  26. 26. The University of Kentucky seems to like it
  27. 27.  Alas, poor Whrrl …  Built great system  Low user base  Bought, cannibalized by Groupon
  28. 28.  Monocle = augmented reality  Reviews/ratings  Sharability  Interactivity
  29. 29.  Limited monocle availability  Phonebook-oriented  Lack of mobile functionality  Underadopted
  30. 30. Pros:  App store within an app  Brings together Twitter, Gowalla, more  Links time, space Cons:  Ever-changing user interface  Poor usability  Limited user base
  31. 31. App store within an applicatio n
  32. 32. Instagram Color
  33. 33. Pros:  Rich experience  Not limited by platform  Build own user base (marketability) Cons:  Cost  Complexity  Updating?
  34. 34.  Chancellor’s interactive tour  WolfWalk  NC State on Campus
  35. 35. NC State Chancellor’s Statewide Tour
  36. 36. WolfWalk: NC State Historic Tour
  37. 37.  Integrates sources including Facebook Places, Foursquare, Gowalla  Share videos, photos, comments  Rewards/promotions to users  Greater connectivity It also aggregates friends lists from the idea that it’s more important to find and connect with your friends than it is to know what service they use to check in. -- Tim Jones, NC State
  38. 38. Increased location-based marketing via  Email  Tips  “People like you …”
  39. 39.  Be present  Know if your users are present  Goals, then tools  Students can be your social media secret weapons … get them involved  Moves pretty fast
  40. 40. Contacts: nekritz@oswego.edu http://www.twitter.com/TimNekritz http://insidetimshead.wordpress.com http://www.slideshare.net/TimNekritz

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