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Tim Nekritz Director of Web Communication SUNY Oswego Note: This presentation complies with all Canadian content laws
<ul><li>“ By mapping the world,  </li></ul><ul><li>we have mapped ourselves. ” </li></ul><ul><li>—  James Burke  </li></ul...
<ul><li>Mobile services tied to your smartphone that allow you to interact with your physical environment and other users....
Location-based services have enormous potential to connect people to places, places to people, and people to people in pla...
<ul><li>Fast-growing yet fragmented market.  </li></ul><ul><li>Increased adoption among consumers. </li></ul><ul><li>Poten...
<ul><li>Basic geosocial platforms </li></ul><ul><li>Foursquare </li></ul><ul><li>Gowalla </li></ul><ul><li>SCVNGR </li></u...
<ul><li>Usefulness </li></ul><ul><li>Usability </li></ul><ul><li>User interactivity </li></ul><ul><li>Sharability </li></u...
<ul><li>I’ m here </li></ul><ul><li>About me </li></ul><ul><li>Leave tips/recommendations </li></ul><ul><li>Gaming (mayor)...
<ul><li>“ Hey, it’s me </li></ul><ul><li>What a big surprise </li></ul><ul><li>Calling you up </li></ul><ul><li>From a res...
<ul><li>“ I want to draw you a floorplan </li></ul><ul><li>Of my head and heart </li></ul><ul><li>I want to give direction...
<ul><li>“ Two-fifty for a highball </li></ul><ul><li>And a buck and a half for a beer </li></ul><ul><li>Happy hour </li></...
<ul><li>“ I’ve never been to Alaska </li></ul><ul><li>But I can tell you this </li></ul><ul><li>I ’ve been to Lincoln, Neb...
Are we moving beyond check-ins?
 
<ul><li>Biggest community </li></ul><ul><li>Gaming aspect (mayor, badges) </li></ul><ul><li>Specials available </li></ul><...
<ul><li>Can be slow, buggy (I ’m not at Tractor Supply) </li></ul><ul><li>Spammy sharability backlash </li></ul><ul><li>Th...
 
[They did … within hours]
 
<ul><li>Easy startup </li></ul><ul><li>Super sharable </li></ul><ul><li>Trip/tour creation </li></ul><ul><li>Passport func...
<ul><li>Modest user base </li></ul><ul><li>Navigation issues </li></ul><ul><li>Poor data hygiene </li></ul>
 
 
 
 
Good news, bad news <ul><li>Good news: </li></ul><ul><li>Lots of clicks </li></ul><ul><li>Bad news: </li></ul><ul><li>Not ...
 
Traveling Gowalla show?
 
<ul><li>Easy creation of … everything </li></ul><ul><li>Tips/clues/scavenger hunt </li></ul><ul><li>Points system </li></u...
<ul><li>Still low user base </li></ul><ul><li>Gaming data loss </li></ul><ul><li>Data hygiene/duplicates </li></ul>
 
<ul><li>21 tasks </li></ul><ul><li>Meet folks, see offices, get facts </li></ul><ul><li>Randomized (preferably) </li></ul>...
 
<ul><li>Why two apps? </li></ul>
<ul><li>Loopt Star: </li></ul><ul><li>Can add actual digital rewards </li></ul><ul><li>Cool satellite view/pins interface ...
<ul><li>Clunky interfaces </li></ul><ul><li>Can you fit the users in a phone booth? </li></ul><ul><li>Did I mention there ...
<ul><li>Incentivized attending Commencement Week activities </li></ul><ul><li>Reward: MP3 of fight songs, college performe...
 
 
<ul><li>Huge Facebook user base </li></ul><ul><li>Appeals to casuals (not another app) </li></ul><ul><li>Reasonable functi...
<ul><li>Anyone can create venue </li></ul><ul><li>Many users = many duplicates </li></ul><ul><li>Poor data hygiene </li></...
 
The University of Kentucky seems to like it
 
 
<ul><li>Alas, poor Whrrl … </li></ul><ul><li>Built great system </li></ul><ul><li>Low user base </li></ul><ul><li>Bought, ...
 
 
 
<ul><li>Monocle = augmented reality </li></ul><ul><li>Reviews/ratings </li></ul><ul><li>Sharability </li></ul><ul><li>Inte...
<ul><li>Limited monocle availability </li></ul><ul><li>Phonebook-oriented </li></ul><ul><li>Lack of mobile functionality <...
 
 
 
<ul><li>Pros: </li></ul><ul><li>App store within an app </li></ul><ul><li>Brings together Twitter, Gowalla, more </li></ul...
App store within an application
 
<ul><li>Pros: </li></ul><ul><li>Rich experience </li></ul><ul><li>Not limited by platform </li></ul><ul><li>Build own user...
<ul><li>Chancellor ’s interactive tour </li></ul><ul><li>WolfWalk </li></ul><ul><li>NC State on Campus </li></ul>
NC State Chancellor ’ s Statewide Tour
WolfWalk: NC State Historic Tour
<ul><li>Integrates sources including Facebook Places, Foursquare, Gowalla </li></ul><ul><li>Share videos, photos, comments...
 
 
<ul><li>Increased location-based marketing via </li></ul><ul><li>Email </li></ul><ul><li>Tips </li></ul><ul><li>“ People l...
 
 
 
<ul><li>“ All these things </li></ul><ul><li>They will pass </li></ul><ul><li>It ’s the good ones </li></ul><ul><li>That w...
<ul><li>Be present </li></ul><ul><li>Know if your users are present </li></ul><ul><li>Goals, then tools </li></ul><ul><li>...
<ul><li>Contacts: </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.twitter.com/TimNekritz </li></ul><ul><li>...
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Location-Based Media: Looking For A Place To Happen

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My presentation at #pseweb 2011 on geosocial media and higher education.

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Transcript of "Location-Based Media: Looking For A Place To Happen"

  1. 1. Tim Nekritz Director of Web Communication SUNY Oswego Note: This presentation complies with all Canadian content laws
  2. 2. <ul><li>“ By mapping the world, </li></ul><ul><li>we have mapped ourselves. ” </li></ul><ul><li>— James Burke </li></ul><ul><li>The Day The Universe </li></ul><ul><li>Changed , 1985 </li></ul>
  3. 3. <ul><li>Mobile services tied to your smartphone that allow you to interact with your physical environment and other users. </li></ul><ul><li>The fastest-evolving area of social media.* </li></ul><ul><li>* So fast, this presentation evolves on a weekly basis </li></ul>
  4. 4. Location-based services have enormous potential to connect people to places, places to people, and people to people in places. -- Tim Jones, North Carolina State University
  5. 5. <ul><li>Fast-growing yet fragmented market. </li></ul><ul><li>Increased adoption among consumers. </li></ul><ul><li>Potential value-added for higher ed. </li></ul>
  6. 6. <ul><li>Basic geosocial platforms </li></ul><ul><li>Foursquare </li></ul><ul><li>Gowalla </li></ul><ul><li>SCVNGR </li></ul><ul><li>Facebook Places </li></ul><ul><li>Loopt/Loopt Star </li></ul><ul><li>Advanced/augmented reality </li></ul><ul><li>Yelp </li></ul><ul><li>Layar </li></ul><ul><li>Custom mobile apps? </li></ul>
  7. 7. <ul><li>Usefulness </li></ul><ul><li>Usability </li></ul><ul><li>User interactivity </li></ul><ul><li>Sharability </li></ul><ul><li>Sustainability </li></ul><ul><li>BONUS: Critical mass </li></ul>
  8. 8. <ul><li>I’ m here </li></ul><ul><li>About me </li></ul><ul><li>Leave tips/recommendations </li></ul><ul><li>Gaming (mayor) </li></ul><ul><li>Specials </li></ul>
  9. 9. <ul><li>“ Hey, it’s me </li></ul><ul><li>What a big surprise </li></ul><ul><li>Calling you up </li></ul><ul><li>From a restaurant </li></ul><ul><li>‘ Round the bend.” </li></ul><ul><li>-- “Bad Timing” </li></ul><ul><li>Blue Rodeo </li></ul>
  10. 10. <ul><li>“ I want to draw you a floorplan </li></ul><ul><li>Of my head and heart </li></ul><ul><li>I want to give directions </li></ul><ul><li>Helpful hints. ” </li></ul><ul><li>-- “Floorplan” </li></ul><ul><li>Tegan & Sara </li></ul>
  11. 11. <ul><li>“ Two-fifty for a highball </li></ul><ul><li>And a buck and a half for a beer </li></ul><ul><li>Happy hour </li></ul><ul><li>Happy hour </li></ul><ul><li>Happy hour is here. ” </li></ul><ul><li>-- “Little Bones” </li></ul><ul><li>The Tragically Hip </li></ul>
  12. 12. <ul><li>“ I’ve never been to Alaska </li></ul><ul><li>But I can tell you this </li></ul><ul><li>I ’ve been to Lincoln, Nebraska </li></ul><ul><li>And hell, ya know it ain ’t worth s***” </li></ul><ul><li>-- “Coming Home” </li></ul><ul><li>City and Colour </li></ul>
  13. 13. Are we moving beyond check-ins?
  14. 15. <ul><li>Biggest community </li></ul><ul><li>Gaming aspect (mayor, badges) </li></ul><ul><li>Specials available </li></ul><ul><li>Interactivity of tips </li></ul><ul><li>Easy creation </li></ul><ul><li>*College partnership program </li></ul>
  15. 16. <ul><li>Can be slow, buggy (I ’m not at Tractor Supply) </li></ul><ul><li>Spammy sharability backlash </li></ul><ul><li>The points don ’t matter </li></ul><ul><li>* In fairness, some of these are common to many geosocial applications </li></ul>
  16. 18. [They did … within hours]
  17. 20. <ul><li>Easy startup </li></ul><ul><li>Super sharable </li></ul><ul><li>Trip/tour creation </li></ul><ul><li>Passport function </li></ul>
  18. 21. <ul><li>Modest user base </li></ul><ul><li>Navigation issues </li></ul><ul><li>Poor data hygiene </li></ul>
  19. 26. Good news, bad news <ul><li>Good news: </li></ul><ul><li>Lots of clicks </li></ul><ul><li>Bad news: </li></ul><ul><li>Not much interaction </li></ul><ul><li>Navigability/engagement lacking </li></ul>
  20. 28. Traveling Gowalla show?
  21. 30. <ul><li>Easy creation of … everything </li></ul><ul><li>Tips/clues/scavenger hunt </li></ul><ul><li>Points system </li></ul><ul><li>Multifaceted possibilities </li></ul><ul><li>Can incorporate multimedia </li></ul>
  22. 31. <ul><li>Still low user base </li></ul><ul><li>Gaming data loss </li></ul><ul><li>Data hygiene/duplicates </li></ul>
  23. 33. <ul><li>21 tasks </li></ul><ul><li>Meet folks, see offices, get facts </li></ul><ul><li>Randomized (preferably) </li></ul><ul><li>Google Maps based </li></ul><ul><li>Set up quickly (could have done more) </li></ul><ul><li>Paid for contract (for expedience) </li></ul><ul><li>Not yet made sustainable </li></ul>
  24. 35. <ul><li>Why two apps? </li></ul>
  25. 36. <ul><li>Loopt Star: </li></ul><ul><li>Can add actual digital rewards </li></ul><ul><li>Cool satellite view/pins interface </li></ul><ul><li>Loopt: </li></ul><ul><li>Events: Searches for happenings around you </li></ul>
  26. 37. <ul><li>Clunky interfaces </li></ul><ul><li>Can you fit the users in a phone booth? </li></ul><ul><li>Did I mention there were two separate apps? </li></ul>
  27. 38. <ul><li>Incentivized attending Commencement Week activities </li></ul><ul><li>Reward: MP3 of fight songs, college performers </li></ul><ul><li>Goal of sustainable platform </li></ul><ul><li>http://blog.loopt.com/tag/stanford/ </li></ul>
  28. 41. <ul><li>Huge Facebook user base </li></ul><ul><li>Appeals to casuals (not another app) </li></ul><ul><li>Reasonable functionality </li></ul><ul><li>Anyone can create venues </li></ul>
  29. 42. <ul><li>Anyone can create venue </li></ul><ul><li>Many users = many duplicates </li></ul><ul><li>Poor data hygiene </li></ul><ul><li>No value-added </li></ul><ul><li>Facebook hates your brand </li></ul>
  30. 44. The University of Kentucky seems to like it
  31. 47. <ul><li>Alas, poor Whrrl … </li></ul><ul><li>Built great system </li></ul><ul><li>Low user base </li></ul><ul><li>Bought, cannibalized by Groupon </li></ul>
  32. 51. <ul><li>Monocle = augmented reality </li></ul><ul><li>Reviews/ratings </li></ul><ul><li>Sharability </li></ul><ul><li>Interactivity </li></ul>
  33. 52. <ul><li>Limited monocle availability </li></ul><ul><li>Phonebook-oriented </li></ul><ul><li>Lack of mobile functionality </li></ul><ul><li>Underadopted </li></ul>
  34. 56. <ul><li>Pros: </li></ul><ul><li>App store within an app </li></ul><ul><li>Brings together Twitter, Gowalla, more </li></ul><ul><li>Links time, space </li></ul><ul><li>Cons: </li></ul><ul><li>Ever-changing user interface </li></ul><ul><li>Poor usability </li></ul><ul><li>Limited user base </li></ul>
  35. 57. App store within an application
  36. 59. <ul><li>Pros: </li></ul><ul><li>Rich experience </li></ul><ul><li>Not limited by platform </li></ul><ul><li>Build own user base (marketability) </li></ul><ul><li>Cons: </li></ul><ul><li>Cost </li></ul><ul><li>Complexity </li></ul><ul><li>Updating? </li></ul>
  37. 60. <ul><li>Chancellor ’s interactive tour </li></ul><ul><li>WolfWalk </li></ul><ul><li>NC State on Campus </li></ul>
  38. 61. NC State Chancellor ’ s Statewide Tour
  39. 62. WolfWalk: NC State Historic Tour
  40. 63. <ul><li>Integrates sources including Facebook Places, Foursquare, Gowalla </li></ul><ul><li>Share videos, photos, comments </li></ul><ul><li>Rewards/promotions to users </li></ul><ul><li>Greater connectivity </li></ul><ul><li>It also aggregates friends lists from the idea that it ’s more important to find and connect with your friends than it is to know what service they use to check in. </li></ul><ul><li>-- Tim Jones, NC State </li></ul>
  41. 66. <ul><li>Increased location-based marketing via </li></ul><ul><li>Email </li></ul><ul><li>Tips </li></ul><ul><li>“ People like you …” </li></ul>
  42. 70. <ul><li>“ All these things </li></ul><ul><li>They will pass </li></ul><ul><li>It ’s the good ones </li></ul><ul><li>That will last. ” </li></ul><ul><li>-- “The Ballad of the RAA” </li></ul><ul><li>Rural Alberta Advantage </li></ul>
  43. 71. <ul><li>Be present </li></ul><ul><li>Know if your users are present </li></ul><ul><li>Goals, then tools </li></ul><ul><li>Students can be your social media secret weapons … get them involved </li></ul><ul><li>Moves pretty fast </li></ul>
  44. 72. <ul><li>Contacts: </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.twitter.com/TimNekritz </li></ul><ul><li>http://insidetimshead.wordpress.com </li></ul><ul><li>http://www.slideshare.net/TimNekritz </li></ul>
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