facebook for Business Tim Ludy Reliable Business Partners June 9, 2010 3pm-5pm Veterans Inc. South Street Shrewsbury, MA
Today What What is a facebook account vs. fan page? What impact does Facebook have on business, the web, and mobile applications today. Why Why do people use Facebook? Why do businesses use it? How How to use it effectively for your business. How to set it up (step by step).
Social Networking vs. Social Media Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial.
In simplest terms, social networking is the âwhat,â and social media is the âhow."
FACEBOOK? Facebook is a component in the so-called âsocial mediaâ. Facebook is a social network. Facebook is also a platform to build on.
Networks Sarnoffâs Law Tune-In Broadcast Metcalfeâs Law Connect Peers Reedâs Law (GFN) Join/Create Group
Circle of reciprocity Amy Wants a job at Google Helen Needs a doctor referral Elaine Needs funding for her startup Beth Needs a ride to the airport Gina Wants an introduction to an exclusive conference Diane Wants recommendations on her upcoming trip to China Frances Looking for a roommate
5 ways to use social media Source: http://www.convinceandconvert.com
New Rules of Marketing & PR: Rule #1 Nobody cares about your products or services (except you). What people do care about are themselves and ways to solve their problems. People also like to be entertained and to share in something remarkable. Source: Wolrd Wide Rave, David Meerman Scott pgs. 5-6
The Tire The Tower The Hub and Spokes Source: Forrester Research, Inc.
RecommendationsDEVELOP A HUB-AND-SPOKE MODEL Build an internal sandbox. Establish your social strategy internally, and then turn to third parties for implementation. Process customer comments/opinions from social programs. Measure the effects of social media beyond routing customer issues. Integrate with other customer systems. Source: Forrester Research, Inc.
What personal information is shared with sites that use social plugins? None of your information â your name or profile information, what you like, who your friends are, what they have liked, what they recommend â is shared with external sites you visit with a plugin. Because they have given Facebook this "real estate" on their sites, they do not receive or interact with the information that is contained or transmitted there. Similarly, no personal information about your actions is provided to advertisers on Facebook.com or on the other site. http://www.facebook.com/help/?faq=17092
How to use facebook effectively for your businessâ¦
Applications for business Blog promotion Business/self promotion Communication Networking Collaboration Audio/Visual Miscellaneous http://mashable.com/2009/01/22/business-facebook-apps/
Networking with other platforms Creating a resource Creating contests that include participation Empowering pre-existing pages Targeting the proper demographic http://mashable.com/2009/03/30/successful-facebook-fan-page/
1. Networking with other platforms Building a large following requires a network of other platforms, working in conjunction to drive visitors to your fan page. Key Takeaway: Connecting multiple social platforms and a hub from the brand website, can help funnel consumers throughout the network.
2. Creating a resource Some pages are used as connection hubs, but others offer information pertinent to their consumers. They use the information as added value to have consumers create a connection with the brand. Key Takeaway: Offering a resource page allows a brand to target a new demographic, outside of those that already know and love the business.
3. Creating contests that include participation For brands that want fan pages to have added value (a reason for users to join the page, aside from brand loyalty), but donât want to become a resource portal; offering contests and coupons specifically to Facebook users can entice consumers to join. Sears offered fans a $10 coupon to use in stores, giving consumers a reason to join. Key Takeaway: Offering something to consumers to join can help build a large community. Some examples of things to offer: Coupons, free shipping, weekly deals.
4. Empowering pre-existing pages Coca Cola Facebook page. The fan page was created by two users who liked Coke. What started as a fan page for fun, turned out to be the largest product fan page on Facebook. Coca Cola, instead of taking over the page and making it their own, rewarded the fans by bringing them to Atlanta and giving them a tour of the Coke facility. The fan page remains theirs, but now they have the blessing and help of Coca Cola. By empowering the fans to keep their fan page, Coke ensures a passionate page owner. Key Takeaway: Taking over unsanctioned Facebook fan pages isnât always the best idea. Instead, rewarding dedication can inspire others to do the same.
5. Targeting the proper demographic Sometimes no matter what you do, your Facebook page wonât grow. This can simply be a side effect of Facebookâs demographic. There are just some brands that will not have a strong presence on Facebook. Understanding the demographic present can help you decide if Facebook is worth it for your business. Key Takeaway: Some brands cannot expect huge followings on Facebook. Brands or product lines targeting the demographic most prominent on Facebook tend to see the quickest growth.
Fanpage Creating a Facebook fan page is simple, but getting it to work well takes time, dedication, and some planning. Donât expect to create a page and then have a huge following instantaneously. Build good content, make it easy to share, and let people know about it, and over-time the community will grow.
Increase Facebook Fanbase #1: Embed Widgets on Your Website #2: Invite Your Email and Ezine Subscribers #3: Add to Your Email Signature Block #4: Make a Compelling Welcome Video #5: Use Facebook Apps #6: Integrate the Facebook Comment Feature #7: Get Fans to Tag Photos
Increase Facebook Fanbase #8: Load Videos and Embed on Your Site #9: Place Facebook Ads #10: Run a Contest #11: Link to Twitter #12: Get Fans to Join Via SMS #13: Use Print Media #14: Display at Your Store/Business
Increase Facebook Fanbase #15. Add a Link on Your Personal Profile #16: Add a Badge/Button to Your Profile #17: Use the Share Button #18: Use the @ Tag #19: Autograph Posts on Other Walls #20: Autograph Other Fan Pages #21: Maybe Use âSuggest To Friendsâ
How can I transfer Page admin rights? There is currently no way to take away admin status from the creator of a Page. However, Page admins can add or remove other admins by following these steps: Click the "Edit Page" link below the Pageâs photo. On the right hand side, click the "Add" link in the Admin section. Select the friend you would like to add as an admin. http://www.facebook.com/help/?faq=15708
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First You have just begun. If and when you need help please contact me. I am here to help you improve your business condition. Use me, my blog as a resource and use my facebookfanpage as a resource. Let the folks know on my fanpage if you liked this seminar and let me know your thoughts on how it can improve. Share my resources with your friends and colleagues.
Lastly Survey (What works/what doesnât?) Like this seminar? Recommend to your friends/colleagues? Other topics of interest? Follow up? Do you need help? Do you know someone that could benefit?
Rules of a World Wide Rave Nobody cares about your products/services (except you). No coercion required. Lose control. Put down roots. Create triggers that encourage people to share. Point the world to your (virtual) doorstep. Source: Wolrd Wide Rave, David Meerman Scott pgs. 5-6
Survey In the past two months either privately or professionally, in order to find an answer to a problem or research (or buy) a product, have you: Responded to a direct-mail advertisement? Used magazines, newspapers, TV, or radio? Used Google or another search engine? Emailed a friend, colleague, or family member (or used IM, chat rooms or equivalent) and received as a response a URL, which you then clicked to visit a web site? Source: World Wide Rave, David Meerman Scott pg. 15
Typical responseâ¦ Source: World Wide Rave, David Meerman Scott pg. 15 5-20% 80-100%