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Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
Health 2.0 and the UK
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Health 2.0 and the UK

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  • 1. TIM LLOYD DEPUTY HEAD ECOMMS AND PUBLISHING, UK DEPARTMENT OF HEALTH Health 2.0 and the UK landscape
  • 2. Who am I?
    • I work in the digital communications team at the UK Department of Health
    • Responsible for the way the Department uses the public web: websites, social media and digital engagement
    • We publish information for health and social care professionals
    • Deliver digital engagement opportunities and guidance, for communications with the media and public
    Views shared in this presentation are my own and do not necessarilyreflect those of my employer
  • 3. You can find out more about us here
    • www.dh.gov.uk (information for health and social care professionals in the UK)
    • www.nhs.uk (health information for members of the public)
    • www.digitalhealth.dh.gov.uk (our digital policies, guidance and news)
    • @dhgovuk @nhschoices
  • 4. I write about digital health in these places
    • @timolloyd
    • www.clearmessage.wordpress.com
    • #nhssm – a weekly Twitter chat for anyone interested in talking about online health communications
    Views shared in this presentation are my own and do not necessarilyreflect those of my employer
  • 5. Today
    • What is health 2.0?
    • The empowered patient
    • The empowered health care professional
    • Some examples of social media being used in patient care
    • Pitfalls, challenges and next steps
  • 6. What is health 2.0?
  • 7. What’s driving health 2.0?
    • A consultation on information
    • The  information revolution  is about transforming the way information is accessed, collected, analysed, and used so that people are at the heart of health and adult social care services
    • www.dh.gov.uk/informationrevolution
  • 8. Government 2.0
    • Digital by default
  • 9. Improving quality and productivity in health
    • The need to make our health service more efficient
  • 10. Lots of great things happening elsewhere:
    • Patient Opinion www.patientopinion.org.uk
    • medCrowd www.medcrowd.com
    • Change4Life www.facebook.com/change4life
    • Drs tweeting www.twitter.com/ReedyfordGP
    • More about these later...
  • 11. The empowered patient
    • If you wake up with a headache, or some other symptom, and you are a web user, the chances are you might turn to Google
    • By the time you reach the doctor you’ll probably feel you have a pretty good idea of what’s wrong with you
    • You may even have discussed it with friends in your social networks, others online with similar symptoms, or an online health professional
  • 12. What’s the problem
    • Patients who take care of themselves avoid costly trips to the doctor or hospital
    • There is a need to make sure sound, safe, information is out there
    • The doctor is still the doctor, not an administrator for patients
  • 13. More info on empowered patients:
    • Dave deBronkart www.twitter.com/ePatientDave
    • Lucien Engelen’s Little Booklet about Health 2.0
    • www.lucienengelen.posterous.com
  • 14. Doctors need to be aware of patient’s online journey
    • There is evidence to suggest this is changing, as health professionals connect with each other in a personal/professional capacity online
    • #twitjc
    • The Network With No Name
  • 15. Mayo Clinic Centre for Social Media
    • http://socialmedia.mayoclinic.org/
  • 16. Speaking to healthcare professionals they say:
    • Need for clear policies about how to use social media
    • Clear boundaries about what social media is and isn’t for
    • Practical advice about how to set up a profile and what channels to use
    • Consistency of health information online. Where should they refer people?
  • 17. Some case studies
    • The tweeting kidney patient
    • www.nhssm.posterous.com
    • Hospital information on social media channels
        • www.facebook.com/pages/St-Georges-Healthcare
    • Patient Opinion and NHS Choices www.nhs.uk
  • 18. More case studies
    • Raising the profile of health services on Twitter
        • www.twitter.com/SUHT
    • Professional collaboration: doctors.net.uk and medCrowd.com
    • Opening up engagement for making policy, gathering opinion, disseminating information
    • Beating Bowel Cancer community
  • 19. The digital divide
    • Not everyone is online
    • 1 in 4 UK adults have never used the internet
    • One third of UK households don’t have internet access
    • BUT these audiences can be reached through family and friends
  • 20. Pitfalls and challenges
    • Patient confidentiality
    • Resource and investment
    • Social media policies and guidance
  • 21. Summary
    • There are some big drivers for digital engagement in health, in the UK
    • And there is already lots of great work happening
    • Empowering health professionals, not just patients
    • Providing more guidance and support
  • 22. Your questions?
    • @dhgovuk
    • www.digitalhealth.dh.gov.uk
    • @timolloyd
    • [email_address]

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