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Digital health at DH: guidance, support and best practice
 

Digital health at DH: guidance, support and best practice

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    Digital health at DH: guidance, support and best practice Digital health at DH: guidance, support and best practice Presentation Transcript

    • Digital health: guidance, support and best practice
    • About me
      • I work in the digital communications team at the Department of Health
      • Responsible for the way the Department uses the public web: websites, social media and digital engagement
      • We publish information for health and social care professionals
      • Deliver digital engagement opportunities and guidance, for communications with the media and public
    • Today
      • A little bit about digital at Department of Health
      • Some examples
      • Your hopes and fears
      • Starting out
      • Useful resources
      • Discussion
      • Next steps
    • Digital at DH
      • The Department’s digital strategy focuses on:
      • Doing the basics very well
      • Putting effort into the things that matter most
      • Removing the novelty from doing brilliant digital communications
      • We use digital tools and techniques to:
      • Listen
      • Engage
      • Broadcast
    • Examples Engagement: www.healthandcare.dh.gov.uk Conversations: http://conversations.dh.gov.uk Crowdsourcing: www.mapsandapps.dh.gov.uk Webchats: www.webchat.dh.gov.uk
    • Your hopes and fears
    • Those words in more detail
      • Use (what channels and why)
        • Listen to the social web
        • Go where your audience are
      • Restrictions , process
        • DH social media policy in one place
        • Ask us, look for evidence of what’s happening elsewhere
      • Profiles
        • Be credible, consistent, responsive, integrated
        • Civil Service guidelines: http://www.civilservice.gov.uk/about/resources/participation-online
      • Time
        • Use tools and channels that will help you, not hinder
    • Useful resources
      • DH digital resources: www.digitalhealth.dh.gov.uk
      • NHS social media community: www.nhssm.org.uk
      • Digital across Government: http://digital.cabinetoffice.gov.uk/
    • Discussion
    • Next steps