PCAS<br />by Timothy Holden<br />December 2010<br />
Page 2<br />Contents<br />3-4 		Introduction <br />5-7Social media<br />8-13	Facebook<br />14-16	Google<br />17-21	LinkedI...
Page 3<br />Introduction<br />
Page 4<br />Who is Timothy Holden?<br />Arrived in Toronto from England in October 2010 <br />Wife (Hilary) transferred wi...
Page 5<br />Social media<br />
Page 6<br /><ul><li>Blogs and forums
Job boards
Own website</li></ul>Social media (1 of 2)<br />
Page 7<br /><ul><li>POTENTIALLY USEFUL WEBSITES
flickr.com
glassdoor.com
youtube.com</li></ul>Social media (2 of 2)<br />
Page 8<br />Facebook<br />
Page 9<br />Facebook (1 of 5)<br />
Page 10<br />Facebook (2 of 5)<br /><ul><li>www.facebook.com
Founded in 2004 by Mark Zuckerberg, initially as an exclusive network for Harvard students
400M users worldwide (to February 2010)</li></li></ul><li>Page 11<br />Facebook (3 of 5)<br /><ul><li>GROUPS
Careers at Servisair Canada (Find Jobs) 782
Jobs in Toronto, Canada 666
Canada IT jobs 426
Sports Career Guide Canada 343
Airline employees of Facebook-30849 members
Television freelance jobs-12832 members</li></li></ul><li>Page 12<br />Facebook (4 of 5)<br /><ul><li>GOOD EXAMPLES
Shannon Skinner
Catherine Anne Clark</li></li></ul><li>Page 13<br />Facebook (5 of 5)<br /><ul><li>NOT SO GOOD EXAMPLES
?</li></li></ul><li>Page 14<br />Google<br />
Page 15<br />Google (1 of 2)<br /><ul><li>www.google.com
Established by Larry Page and Sergey Brin in 1997 following a year after they began collaborating on the search engine Bac...
In most countries around the world it is now considered to be the premier search engine</li></li></ul><li>Page 16<br /><ul...
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Social media for jobseekers December 2010

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Interactive computer-based workshop lasting half a day delivered to two groups of job-seekers from the Peel region on the use of social media, with emphasis on Facebook, LinkedIn and Twitter.

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Social media for jobseekers December 2010

  1. 1. PCAS<br />by Timothy Holden<br />December 2010<br />
  2. 2. Page 2<br />Contents<br />3-4 Introduction <br />5-7Social media<br />8-13 Facebook<br />14-16 Google<br />17-21 LinkedIn<br />22-27 Twitter<br />28-29 Conclusion and questions<br />
  3. 3. Page 3<br />Introduction<br />
  4. 4. Page 4<br />Who is Timothy Holden?<br />Arrived in Toronto from England in October 2010 <br />Wife (Hilary) transferred with the same organisation to their Toronto office from the UK, working in transport and transit systems<br />10 years in banking<br />12 years in personnel <br />Running own business since 2006 as a self-employed trainer and human resources consultant<br />
  5. 5. Page 5<br />Social media<br />
  6. 6. Page 6<br /><ul><li>Blogs and forums
  7. 7. Job boards
  8. 8. Own website</li></ul>Social media (1 of 2)<br />
  9. 9. Page 7<br /><ul><li>POTENTIALLY USEFUL WEBSITES
  10. 10. flickr.com
  11. 11. glassdoor.com
  12. 12. youtube.com</li></ul>Social media (2 of 2)<br />
  13. 13. Page 8<br />Facebook<br />
  14. 14. Page 9<br />Facebook (1 of 5)<br />
  15. 15. Page 10<br />Facebook (2 of 5)<br /><ul><li>www.facebook.com
  16. 16. Founded in 2004 by Mark Zuckerberg, initially as an exclusive network for Harvard students
  17. 17. 400M users worldwide (to February 2010)</li></li></ul><li>Page 11<br />Facebook (3 of 5)<br /><ul><li>GROUPS
  18. 18. Careers at Servisair Canada (Find Jobs) 782
  19. 19. Jobs in Toronto, Canada 666
  20. 20. Canada IT jobs 426
  21. 21. Sports Career Guide Canada 343
  22. 22. Airline employees of Facebook-30849 members
  23. 23. Television freelance jobs-12832 members</li></li></ul><li>Page 12<br />Facebook (4 of 5)<br /><ul><li>GOOD EXAMPLES
  24. 24. Shannon Skinner
  25. 25. Catherine Anne Clark</li></li></ul><li>Page 13<br />Facebook (5 of 5)<br /><ul><li>NOT SO GOOD EXAMPLES
  26. 26. ?</li></li></ul><li>Page 14<br />Google<br />
  27. 27. Page 15<br />Google (1 of 2)<br /><ul><li>www.google.com
  28. 28. Established by Larry Page and Sergey Brin in 1997 following a year after they began collaborating on the search engine Backrub
  29. 29. In most countries around the world it is now considered to be the premier search engine</li></li></ul><li>Page 16<br /><ul><li>Searching the web
  30. 30. Excluding some results
  31. 31. Finding similar websites
  32. 32. Searching inside a website
  33. 33. Google phone directory
  34. 34. Google map lookout
  35. 35. Google dictionary
  36. 36. www.youtube.com/watch?v=0dUuCRPgNcU</li></ul>Google (2 of 2)<br />
  37. 37. Page 17<br />LinkedIn<br />
  38. 38. Page 18<br />www.linkedin.com<br />Founded in 2002 by Reid Hoffman, as a business-oriented site<br />70M users worldwide<br />2M users in Canada (March 2010)<br />LinkedIn (1 of 4)<br />
  39. 39. Page 19<br />LinkedIn (2 of 4)<br /><ul><li>Create a profile
  40. 40. Join a group
  41. 41. Contribute to group discussions
  42. 42. Obtain recommendations
  43. 43. Find jobs
  44. 44. Research potential employers
  45. 45. ca.linkedin.com/in/adudleybrown</li></li></ul><li>Page 20<br />LinkedIn (3 of 4)<br /><ul><li>GOOD EXAMPLES
  46. 46. ca.linkedin.com/in/adudleybrown
  47. 47. ca.linkedin.com/in/jaffery
  48. 48. ca.linkedin.com/in/johngreen</li></li></ul><li>Page 21<br />LinkedIn (4 of 4)<br /><ul><li>GROUPS
  49. 49. Social scientists
  50. 50. 254 members
  51. 51. Job search
  52. 52. jobmob.co.il/blog/top-linkedin-groups-job-seekers-recruiters/</li></li></ul><li>Page 22<br />Twitter<br />
  53. 53. Page 23<br />Twitter (1 of 5)<br /><ul><li>www.twitter.com
  54. 54. Created by Jack Dorsey in 2006
  55. 55. Free micro-blogging service that enables users to post (140 characters as a maximum) and read each other’s updates (tweets)
  56. 56. Unlike Facebook the tweets are searchable, even in terms of content that is not being followed
  57. 57. 190M users each month</li></li></ul><li>Page 24<br />Twitter (2 of 5)<br /><ul><li>Social micro-blogging site
  58. 58. 140 character posts
  59. 59. Create a profile, link your resume
  60. 60. Follow people from target employers
  61. 61. Follow Twitter accounts of relevant organizations
  62. 62. Use Twitter tools like TweetmyJob
  63. 63. twitterjobsearch.com
  64. 64. twitter.com/canadajobsearch
  65. 65. Tweet about your job search</li></li></ul><li>Page 25<br />Twitter (3 of 5)<br /><ul><li>GOOD EXAMPLES
  66. 66. briansoliveira
  67. 67. farhadam
  68. 68. marianogigante
  69. 69. salimavalji</li></li></ul><li>Page 26<br />Twitter (4 of 5)<br /><ul><li>CORPORATES
  70. 70. bbycanadajobs
  71. 71. loblawcareers
  72. 72. pitneybowesjobs</li></li></ul><li>Page 27<br />Twitter (5 of 5)<br /><ul><li>POTENTIALLY USEFUL WEBSITES
  73. 73. canadajobsearch
  74. 74. careerbacon
  75. 75. jobcentral</li></li></ul><li>Page 28<br />Conclusion & Questions<br />
  76. 76. Page 29<br />Conclusion<br />Summary<br />Questions<br />
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