How To Get Free Advertising For Your Small Business!                                             Table Of ContentsLegal Di...
How To Get Free Advertising For Your Small Business!                                                  Legal DisclaimerNote...
How To Get Free Advertising For Your Small Business!EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORT...
How To Get Free Advertising For Your Small Business!                     How to Get Free Advertising                   for...
How To Get Free Advertising For Your Small Business!Strategy #1: Free      Press ReleasesDid you know that certain website...
How To Get Free Advertising For Your Small Business!13. Announcing the restructuring of your business or its business mode...
How To Get Free Advertising For Your Small Business!54. Making hand-outs availableStaff News55. Announcing new training pr...
How To Get Free Advertising For Your Small Business!86. Taking part in a controversy87. Commenting on a controversy88. Rep...
How To Get Free Advertising For Your Small Business!Strategy #2:             VideosDid you know that You Tube has actually...
How To Get Free Advertising For Your Small Business!available so our clients can make better informed decisions.To get sta...
How To Get Free Advertising For Your Small Business!Strategy #3:                   for BusinessHere are some startling sta...
How To Get Free Advertising For Your Small Business!     most recent weddings, or wedding quotes or poems that are meaning...
How To Get Free Advertising For Your Small Business!Strategy #4: Claim       Your Free                        “Yellow Page...
How To Get Free Advertising For Your Small Business!Strategy #5:   Article MarketingThe idea with this strategy is to writ...
How To Get Free Advertising For Your Small Business!Strategy #6:                                                       Mer...
How To Get Free Advertising For Your Small Business!network as well as on ad networks like Google and Yahoo!5. Get local c...
How To Get Free Advertising For Your Small Business!Strategy #7: LOCAL     Search Engine Optimization (SEO)If you have a w...
How To Get Free Advertising For Your Small Business!When a search engine, such as Google, examines your website, it looks ...
How To Get Free Advertising For Your Small Business!    Google can read text, but cannot read graphics. Flash sites use gr...
How To Get Free Advertising For Your Small Business!Strategy #8:LinkedIn is perhaps the internet’s most professionalnetwor...
How To Get Free Advertising For Your Small Business!   groups of your peers)14. Receive notifications when someone changes...
How To Get Free Advertising For Your Small Business!Strategy #9:   E-mail List Building (a personal favorite)             ...
How To Get Free Advertising For Your Small Business!   12. Trade newsletter space with a neighboring business, include a l...
How To Get Free Advertising For Your Small Business!business cards.As you nurture your relationship with your business and...
How To Get Free Advertising For Your Small Business!Strategy #10:   Free Advertising Campaign (done for you!)We would love...
How To Get Free Advertising For Your Small Business!Free BonusesYes, practically everyone likes getting something for free...
How to Get Free Advertising for Your Small Business Today!
Upcoming SlideShare
Loading in …5
×

How to Get Free Advertising for Your Small Business Today!

7,769 views
7,728 views

Published on

This FREE guide details exactly how to take advantage of all the latest FREE online marketing tools available-even if you don’t have a website!

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
7,769
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to Get Free Advertising for Your Small Business Today!

  1. 1. How To Get Free Advertising For Your Small Business! Table Of ContentsLegal Disclaimer ............................................................................................................................................................... 2How To Get Free Advertising For Your Small Business, Today! .............................................. 41. Strategy #1: Free Press Releases ............................................................................................................. 52. Strategy #2: YouTube Videos ...................................................................................................................... 93. Strategy #3: Facebook for Business ...................................................................................................... 114. Strategy #4: Claim Your Free Google “Yellow Page Ad” ...................................................... 135. Strategy #5: Article Marketing .................................................................................................................. 146. Strategy #6: Merchant Cirlcle ..................................................................................................................... 157. Strategy #7: LOCAL Search Engine Optimization (SEO) ........................................................ 178. Strategy #8: LinkedIn ......................................................................................................................................... 209. Strategy #9: E-Mail List Building .............................................................................................................. 2210. Strategy #10: Free Advertising Campaign (done for you!) ............................................... 25 © 2011 - TheSignChef.com, Inc. - All Rights Reserved 1 of 25
  2. 2. How To Get Free Advertising For Your Small Business! Legal DisclaimerNote: By viewing and using this product, you have agreed to the following terms and conditions:Every effort has been made to make this publication, product and website as complete and accurate as possible.However, there may be mistakes both typographical and in content. Therefore, this text should be used only as ageneral guide and not as the sole reference source.This product is sold with the understanding that neither the author nor the publisher are rendering legal, financial,investment or other professional advice or services. Questions relevant to those areas should be addressed tocompetent members of those professions.The recommendations in this publication are based on the author’s experience and research, believed to be reliableand accurate, but not infallible. The examples presented in this publication have been chosen solely to demonstrategiven points. The reader should conduct a thorough investigation of their applicability to the reader’s individualcircumstances.Without personal knowledge of the reader’s specific personal, professional or financial background, it is impossibleto offer intelligent advice to the reader as an individual. As such, the author and publisher disclaim any liability, lossor risk, personal or otherwise, that is incurred as a consequence, directly or indirectly, of the use and applicationsof any of the contents of this publication on the reader’s part.The purpose of this publication is to educate and entertain. The author and/or publisher shall have neither liabilitynor responsibility to any person or entity with respect to any loss or damage caused, or alleged to be caused,directly or indirectly by the information contained in this book. All information presented in author’s websites,courses, articles and materials are protected by registered copyright. Any reproduction of his work in any way orform constitutes copyright infringement and all involved parties will be prosecuted to the fullest extent of the law.EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT’S POTENTIAL. THERE IS NOGUARANTEE THAT YOU WILL MAKE ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS.EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS.EARNINGS POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES.WE DO NOT PURPORT THIS AS A “GET RICH QUICK SCHEME.”ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST.YOUR LEVEL OF SUCCESS IN ATTAINING THERESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOUDEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUSSKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OREARNINGS. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS.MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPONFORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995.FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFYTHESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEYUSE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHERWORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS ORFINANCIAL PERFORMANCE.ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO © 2011 - TheSignChef.com, Inc. - All Rights Reserved 2 of 25
  3. 3. How To Get Free Advertising For Your Small Business!EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOURACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS ORANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEASAND TECHNIQUES IN OUR MATERIAL.The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particularpurpose. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive,special, incidental or other consequential damages arising directly or indirectly from any use of this material, whichis provided “as is”, and without warranties. © 2011 - TheSignChef.com, Inc. - All Rights Reserved 3 of 25
  4. 4. How To Get Free Advertising For Your Small Business! How to Get Free Advertising for Your Small Business, Today!In the past, small businesses have struggled to pay for advertising due to the high, ongoing costs.They simply couldn’t match the marketing staff and budgets of major corporations.But now, all that has changed because of the Internet – the great equalizer.The Internet provides numerous opportunities for small businesses to advertise for free, even ifyou don’t have a website!Does free Internet advertising really work for small, local companies though?Absolutely!In fact, the free exposure we continue to receive from Google alone has literally transformed ourtiny, local sign shop into a prosperous national company, in spite of the weak economy. So yes, weknow first-hand that these advertising strategies can help your business grow too!No fishy-wishy theory.In this Special Report, we are going to reveal our Top 10 business-boosting advertising strategiesthat will help you in these 3 key areas: 1. Attract new clients easier 2. Retain your existing clients 3. And systematically boost your referral business.There’s no one “magic bullet”, so we advocate using a multifaceted approach. By implementingthe following strategies, your business and brand will quickly gain popularity in your local market.So without further ado, here we grow! © 2011 - TheSignChef.com, Inc. - All Rights Reserved 4 of 25
  5. 5. How To Get Free Advertising For Your Small Business!Strategy #1: Free Press ReleasesDid you know that certain websites will allow you to post pressreleases related to your company, absolutely free? Here’s what youdo: • Have your press release written using the following guidelines located @ http://www.publicityinsider.com/release.asp. • Then you can go to sites such as www.prlog.org to submit your press releases free! • Avangate provides a list of 50 free press release distribution sites: http://www.avangate.com/articles/press-release-distribution_69.htm.Coming up with a good reason to submit a press release can be tough sohere is a list of 100 ideas to get your creative juices flowing!100 Great Reasons to Send a Press ReleaseYou are probably already doing some of this - why not get some advertising value for it?Introductions(Brand new businesses, organizations, products, and services)1. Starting a new business2. Introducing a new product or service3. Introducing a unique strategy or approach4. Launching a website5. Announcing a new book or e-book you wrote6. Listing new publications7. Introducing unusual products or services that you offer8. Introducing new trademarksUpdates(Name changes, product changes, and other announcements)9. Highlighting new uses for your products or services10. Announcing the opening of new branch or satellite offices11. Giving notice about changes to the company or product name or branding12. Informing about the moving, expanding or renovation of your business © 2011 - TheSignChef.com, Inc. - All Rights Reserved 5 of 25
  6. 6. How To Get Free Advertising For Your Small Business!13. Announcing the restructuring of your business or its business model14. Announcing the forming of a new strategic partnership or alliance15. Announcing a major joint venture16. Publicizing changes in pricing, especially reductions17. Announcing the change of ownership of a company18. Highlighting your redesigned website19. Announcing new products or services on your web site20. Informing about product upgrades or changes21. Announcing that you’ve developed a new technology in your industry22. Announcing the passage of an important company resolutionMarketing Efforts23. Offering an article series for publication24. Announcing availability to speak on particular subjects of interest25. Announcing a public appearance on television, radio or in person26. Offering free information and online newsletters27. Announcing the results of applicable research, surveys, studies or reports28. Sponsoring a workshop, seminar or trade show29. Making public statements on future business trends or conditions30. Announcing a free chat room class you’re teaching31. Giving away online products or services32. Starting an online business association or club33. A famous person is endorsing your business34. An expert or celebrity is speaking in your chat room35. Hosting a fundraising event at your web site36. Having a contest or sweepstakes at your site37. Participating in major sponsorships online38. Attending a trade show or exhibition39. Making speeches and offering reprints on your website40. Holding a competition or contest41. Hosting a celebrity visit42. Interviewing or meeting with a celebrity43. Publishing projections and forecasts44. Forming committees, or announcing membership for committees45. Making a donation to charity46. Organizing or participating in a charity event47. Having a tie-in with a national holiday, a birthday or anniversary48. Co-hosting an event with the media49. Offering first person stories about people using your product or services50. Sending a letter to the editor51. Giving directions about applying for internships with your company52. Giving directions about applying for scholarships offered by your company53. Announcing a fact finding trip and reporting your findings © 2011 - TheSignChef.com, Inc. - All Rights Reserved 6 of 25
  7. 7. How To Get Free Advertising For Your Small Business!54. Making hand-outs availableStaff News55. Announcing new training programs for employees56. Reporting qualifications received by employees57. Announcing staff promotions58. Recognizing long-term employees and retirees59. Announcing appointments60. Reporting the results of an electionCustomer News61. Obtaining a new, significant customer62. Setting up a customer advisory group63. Announcing new contracts that you’ve won, clients you’ve obtained, etc.64. Publishing your customers’ success stories and testimonials65. Recognizing awards given to customersCommunity Activities66. Participating in a philanthropic event67. Contributing to the community68. Volunteering time to help the community69. Fund-raising or other events for the local community70. Sponsoring local programs or events71. Offering internships with local schools72. Offering scholarships for local students73. Organizing a tour of your business for local residents74. Staging a debate75. Sponsoring a special event76. Issuing a commendation77. Issuing a protest78. Inspecting or reporting on a project79. Writing a letter80. Releasing a letter you’ve received81. Appearing before a public body concerning a local issue82. Scheduling a speaking engagement at the local library for free83. Creating an award to honor individuals in the communityInspired By News & Current Events84. Issuing a statement of position regarding a local, regional, or national issue85. Adapting a national survey or report for local use © 2011 - TheSignChef.com, Inc. - All Rights Reserved 7 of 25
  8. 8. How To Get Free Advertising For Your Small Business!86. Taking part in a controversy87. Commenting on a controversy88. Reporting on a public project and offering insight to the problemAccomplishments(Awards, certifications, anniversaries, media coverage)89. Winning an award90. Announcing an appointment91. Earning recognition of the company, product, or executives by a publication92. Announcing that you’ve reached a major milestone93. Establishing a unique vendor agreement94. Meeting some kind of unusual challenge or rising above adversity95. Announcing that an individual in your business has been named to serve in a leadershipposition in a community, professional or charitable organization96. Announcing certification of your organization97. Announcing memberships in associations98. Observing company anniversaries99. Recognizing awards won by employees, andFinally, #100 – Showing off your brand new business sign!Our favorite site for PAID press releases is I-NewsWire.com. The visibility of our press releasesthrough I-NewsWire.com is not only greater, we have witnessed a significant boost in the traffic onour website as well.A double bonus! © 2011 - TheSignChef.com, Inc. - All Rights Reserved 8 of 25
  9. 9. How To Get Free Advertising For Your Small Business!Strategy #2: VideosDid you know that You Tube has actually becomethe number 2 Internet search engine? Andposting your business videos to YouTube.com isabsolutely free.Aside from the free advertising you’ll gain,here are 5 critically important reasons toconsider using YouTube.com to promote yourorganization: 1) No or Low Production Costs Most videos are made by amateurs, so although you want the best quality you can get, it doesn’t need to be “Movie-of-the-Week” quality. You can get your videos up and running for very little or no production costs. In fact, some people even use their flip phones which can result in surprising, high quality videos! 2) Unique Medium Video gives you the opportunity to vividly demonstrate your products, services and even your public persona in a way that you cannot accomplish with any other medium! You can be funny, creative, serious, or all three as you educate potential clients about your products and services. 3) Differentiate Showing viewers how your organization is different or special can help you stand way out from your competitors – especially since they are probably lazy and won’t make the effort to make some videos! 4) Popularity People LOVE to watch videos. Even the silliest, most amateurish videos on YouTube.com get noticed. And because YouTube is the number 2 search engine, literally millions of users go there every day. So your video has an opportunity to get free exposure, likes, comments and referrals to increase your business traffic. 5) Quantity You can post as many videos as you like, thereby increasing your chances of getting your organization favorably noticed.Our own YouTube Videos have received over 22,000 views, all absolutely free! These videos haveproven to be the best way to “show & tell” viewers about the different sign materials and options © 2011 - TheSignChef.com, Inc. - All Rights Reserved 9 of 25
  10. 10. How To Get Free Advertising For Your Small Business!available so our clients can make better informed decisions.To get started on YouTube.com, here’s all you do: • Decide what type of video you’d like people to see. You could demonstrate your most popular products or services, or explain a procedure—anything that would give value to your prospective clients. • Write a clear, basic script, describing step-by-step what you’re demonstrating. Keep it conversational and easy-to-understand. Pretend you’re explaining your product or service to someone you know well, but who has no prior knowledge of your product. • Create good video and audio quality. Although it doesn’t have to be TV quality, it must be easy on the eyes and ears. You can use a small camcorder on a tripod. • Sign up for an account with www.youtube.com. The site will allow you to set up a “channel,” which is typically listed under your company name. This will give you the opportunity to post new videos whenever you wish. • Follow the instructions for uploading the video. © 2011 - TheSignChef.com, Inc. - All Rights Reserved 10 of 25
  11. 11. How To Get Free Advertising For Your Small Business!Strategy #3: for BusinessHere are some startling statistics about Facebook … • With over 550 MILLION registered users, if Facebook were a country, it would be the 3rd largest country in the world! • Approximately 50% of active users log onto Facebook in any given day • And the average user is connected to 130 friends.So if you are NOT utilizing Facebook as a freeadvertising channel, you’re missing out on a historic opportunity!Getting free advertising is one of best reasons to use Facebook.The primary reason to incorporate Facebook into your marketing strategy is because thisadvertising channel will automatically encourage more referral business!Friends automatically see what their friends are up to … and who they “like”. So the word aboutyour business will start to spread naturally, without ASKING for referrals!As you have seen from our own interactive Facebook page, you can automatically encourage “likes”to expand the reach of your business, absolutely free! • To get started, go to www.facebook.com and create an account. • The site will allow you to set up a business account to which you can upload your Logo and other information you want people to know about you. • Facebook has broadened how businesses can use its service. Now, you can customize your page and do what we are doing with our page—such as offering free reports for a “Like” click and connecting with more folks through drawings and giveaways. You’re limited only by your marketing imagination. • You can even advertise on Facebook—in a similar fashion to Google Ads – but FAR cheaper than what Google now charges. • Post information about your company, events, or just fun stuff you’re doing that might be interesting to others. For example, if you have a wedding site, post comments about your © 2011 - TheSignChef.com, Inc. - All Rights Reserved 11 of 25
  12. 12. How To Get Free Advertising For Your Small Business! most recent weddings, or wedding quotes or poems that are meaningful. Give a list of the top ten best places to get married in your area. Give brief advice “tidbits” for where to stay in your area and fun things to do. You get the idea. Make it fun and interesting. © 2011 - TheSignChef.com, Inc. - All Rights Reserved 12 of 25
  13. 13. How To Get Free Advertising For Your Small Business!Strategy #4: Claim Your Free “Yellow Page Ad” Google Places is yet another free business advertising venue. We fondly refer to it as the “Google Yellow Pages” and you can get your own local business ad displayed, absolutely free! In our free Google Yellow Page Guide … • You’ll learn the super-simple way to appear at the top of the Google (local) search engines right away! • Find out how your company can exploit Google’s latest genius search technology for free! • Turn one simple listing into a massive wave of traffic and customers! • Plus, you’ll discover the sneaky way to shoot past your local competitors and obliterate their top search rankings!Learn all of this and much more in this FREE report @ www.TheSignChef.com/Google-Places • Go to www.google.com/placesforbusiness. You will be asked to sign in to your regular Google account. If you do not have one, it’s free to register. • After you’ve signed in or registered on Google, you’ll be asked to give your business information: name, address, phone number etc. If your exact business location does not come up on the Google map on your page, but that is not essential to your business, then click the “Yes” box just above the map to approve the approximate location. • You’ll also be asked to write a brief (200 characters or less) description of what your business does. Be simple and succinct. Imagine that you are a new customer who wants to know what you do. • If your business has set hours of operation, provide those in the appropriate place. • Complete any other information requests and click “Finish.” • Google will let you know if it doesn’t understand your information. Make any needed adjustments and you’re done. Your business will be live on Google Places. © 2011 - TheSignChef.com, Inc. - All Rights Reserved 13 of 25
  14. 14. How To Get Free Advertising For Your Small Business!Strategy #5: Article MarketingThe idea with this strategy is to write short (400 – 1000)word articles and submit them to free article distributionwebsites. Thousands of new blogs are started every day.Many of these blog owners do not want to provide theirown content. They want the blog for other purposes, suchas hosting advertising. This is where businesses like yoursstep in. Here’s what you can do. • Write (or assign it to one of your employees or a freelance writer) short articles related to your business. They need to be fairly well written but they do not need to be perfect. • Create anchor text within the body of your article: anchor text is a word or phrase to which you attach a link back to your website – you can do this either in your word processor or on the article site itself. Search engines will find your anchor text link and this may help your website receive more attention when customers are looking for the types of products you sell. • Submit your article to an article distribution service. Here are several services: o www.ezinearticles.com o www.Goarticles.com o www.articledashboard.com o www.articlesbase.com o www.articlecity.com o www.articlealley.com o www.articletrader.com o www.articlesphere.com o www.articlesfactory.com o www.articlecube.comHere are some other ways you can get maximum use of your articles:  These articles can be used on your own blog  Shortened to use as Facebook posts with a link to the full article  And used directly on your website to provide visitors with new, expert insights. © 2011 - TheSignChef.com, Inc. - All Rights Reserved 14 of 25
  15. 15. How To Get Free Advertising For Your Small Business!Strategy #6: Merchant Circle is the largest online network of local business owners, combining social networking features with customizable web listings that allow local merchants to attract new customers. It is a small, growing company dedicated to connecting neighbors and merchants online to help build real relationships between local business owners and their customers. To date, well over 1,600,000 local businesses have joined Merchant Circle to get their companies moreexposure on the Internet.How Merchant Circle Helps Local BusinessesTo give local businesses more online exposure, they have developed a local business social networkwhere business owners can upload pictures, create blogs, create coupons and newsletters andconnect with other merchants, all for free.Why should you consider joining Merchant Circle?They strongly believe in local business. They’ve designed all of their services to get you more localcustomers and to help you thrive in today’s competitive environment.1. Promote your business on the web in minutesCreate a great-looking listing for your business — include a blog, coupons, newsletter, and customerratings — and add photos and videos to personalize it.2. Be more visible in search engine resultsEvery element you add to your Merchant Circle listing increases your placement and visibility insearch engine rankings.3. Track what’s being said about your business onlineManage, monitor, and control your business’ online reputation including contact information andreviews written about your company.4. Easily advertise on Google, Yahoo! and moreTheir intuitive Ad Wizard helps you create an ad and have it published on your Merchant Circle © 2011 - TheSignChef.com, Inc. - All Rights Reserved 15 of 25
  16. 16. How To Get Free Advertising For Your Small Business!network as well as on ad networks like Google and Yahoo!5. Get local customer referralsLink with other businesses on Merchant Circle to create your own trusted referral network and usethat network to gain new customers.In addition to the free business directory, Merchant Circle offers premium (for fee) services suchas portfolio of online marketing services including Search Engine Marketing, Website DirectorySubmission, Instant Websites, Lead Generation and Business Verification Services. Click here to learnmore about our Local Business Marketing Services.To sign up for account, simply go to www.merchantcircle.com and fill in the registration information.Your ad will be up and running in about a minute. © 2011 - TheSignChef.com, Inc. - All Rights Reserved 16 of 25
  17. 17. How To Get Free Advertising For Your Small Business!Strategy #7: LOCAL Search Engine Optimization (SEO)If you have a website, chances are, it’s not optimized to show up in your local market. SEO is thetechnique by which you make your company’s website more noticeable to various Internet searchengines. The more “relevant” your site is in Google’s eyes, the higher your listing will be in thesearch engines, ahead of your direct competitors.The key is to be visible to potential clients at the exact moment they are actively searching for theproducts or services you offer!But how do you do that???The secret to local SEO is to optimize your site for your geographical area. Then, when a customertypes in “your product in your town,” you’re more likely to come to the top of the search results.For example, here’s a screen shot of our local SEO search results. When you search the terms “custom sign Charleston, SC” you see that 6 out of the top 10 search results belong to us. You can do this too! © 2011 - TheSignChef.com, Inc. - All Rights Reserved 17 of 25
  18. 18. How To Get Free Advertising For Your Small Business!When a search engine, such as Google, examines your website, it looks for certain features suchas keywords, in order to “figure out” what kind of site yours is and how that may be of help toInternet users. Therefore, it’s important to structure your website to make it as “friendly” toGoogle as possible. So, here’s what you can do. • Meta Description. Both the meta keywords tag and the meta description tag contribute to your search engine ranking, and the meta description tag influences the likelihood that a person will actually click on the search engine results page and visit your site. The meta description tag is intended to be a concise summary of your page’s content. Think of the Google directory. You see your site title followed by a brief description of your site or business. The meta description tag is designed to provide a brief description of your site which can be used by search engines or directories. The meta description tag takes the following form: <meta name=”description” content=”Brief description of the contents of your page.”> When you write a meta description tag, you should limit it to 170 characters or 200 characters at most. You should pick a style and be consistent throughout your pages, writing a unique description for each page of your site. • Title Tag. Each web page contains a Title Tag made up of text. You want to make sure that the keyword(s) central to your business are found in your Title Tag. For example, if you sell auto insurance, you’ll want to place those words in your Title Tag for Google to read. • Headlines. Google will look for your headlines. The largest and, therefore most prominent, of your headlines should be in the form of an H1 headline (in HTML an H1 headline is written like this: <h1>Your Headline Text</h1>), Ask your web designer to make sure the keywords you want to target are in your H1 headline. Website HTML also has lesser headlines, H2, H3, etc. They appear as smaller text. Pay attention to what they say as well. They’re important. • Body Text. The body text is the main message you write for your readers—the paragraphs and sentences. Google likes to see about a 3% saturation of keywords in the text. Not too much, but not too little. For example. If your keywords are Auto Insurance, then you’ll want to have those words in about 3% of your body text. Now, be careful. You can’t simply toss them in willy-nilly. Rather, you’ll need to make sure your text is easy-to-read and flows smoothly. You want to appeal to your readers. If you simply repeat your keywords over and over in a nonsensical fashion, Google might notice and your site could be penalized. If you attempt to be tricky and make your text color the same color as your background so that you can jam in your keywords without the reader noticing, you’re likely to get “busted” and your business could pay the price. But a healthy smattering of keywords will help your site get noticed by Google and appeal to your readers at the same time. • Avoid Flash Platforms. Flash is a graphics platform. Make sure your business website is NOT primarily a Flash-based site (If you’re not sure what that means, ask your web designer). © 2011 - TheSignChef.com, Inc. - All Rights Reserved 18 of 25
  19. 19. How To Get Free Advertising For Your Small Business! Google can read text, but cannot read graphics. Flash sites use graphics even to show the text on the screen, so that when Google comes along it cannot read the text on the screen because it’s really just an image. Use a text-based web design so that Google can read your site easily. • Site Map. A site map is a simple-to-read “map” or list of categories on a single page detailing all of the pages and areas of your website. Your web designer can upload your site map to Google. Google loves site maps and uses them to index websites. Sites without site maps that have been uploaded to Google are at a distinct disadvantage. • For more in depth information about how to work with Google, go to www.google.com/ webmasters/tools/ © 2011 - TheSignChef.com, Inc. - All Rights Reserved 19 of 25
  20. 20. How To Get Free Advertising For Your Small Business!Strategy #8:LinkedIn is perhaps the internet’s most professionalnetworking tool. For business owners and otherprofessionals, here are 15 advantages to usingLinkedIn:1. You can view the profile of your potential clients and invite them to connect with you on LinkedIn2. Receive introductions or referrals to prospects (via the introductions tool or outside LinkedIn)3. Generate referrals from other departments of current customers (via the introductions tool or outside LinkedIn)4. Discover the relationships between clients, prospects and other contacts (see the connections in their profiles)5. Uncover the relationships between your colleagues from the same and other departments and prospects (see the connections in their profiles). This might avoid painful situations when sales people from the same company call the same prospect or customer without knowing that their colleagues from the same or a different department are already in touch with them.6. Learn key information about prospects and clients which makes the conversations online and offline easier (by reading their profile)7. Maintain relationships with past and current customers (personal contacts, discussions in groups and by answering questions in Answers)8. Increase the visibility of your organization or your personal brand (your profile is not only on LinkedIn, but also in the Search Engines like Google, contributions in Answers and in Discussions)9. Be perceived as an expert in your industry (contributions in Answers and in Discussions and Expert points)10. Word of mouth advertising (receiving recommendations and people talking about you in Discussions, mention you as the expert in Answers or talking about you outside of LinkedIn)11. Get recommendations which are visible to both clients and prospects (recommendations written by other people - which can’t be modified by you - makes them even more credible)12. Find the right groups and organizations to be member of, both online and offline (via the profiles of people from your network)13. Pick up trends in the marketplace (Discussions in the groups of your customers and in the © 2011 - TheSignChef.com, Inc. - All Rights Reserved 20 of 25
  21. 21. How To Get Free Advertising For Your Small Business! groups of your peers)14. Receive notifications when someone changes jobs. This is a trigger to contact them to see if you can be supplier to the new organization and to get introduced to the one who will replace them of your current customer (network updates)15. And be notified when your customers link with sales reps from a company which offers the same products or services than yours. This might be a trigger to contact your customers again network updates)16. We cordially invite you to connect with us on our newly updated listings @ LinkedIn! Personal Listing Company Listing © 2011 - TheSignChef.com, Inc. - All Rights Reserved 21 of 25
  22. 22. How To Get Free Advertising For Your Small Business!Strategy #9: E-mail List Building (a personal favorite) If I was starting a new business from scratch, this is the very FIRST marketing strategy I would put into place. It’s that important. E-mail is a tool you can utilize to create your own Branded Advertising Channel! It is one of the most powerful—and cost effective— ways to market your company. As your list of contacts grows, you can keep in touch with your existing and potential clients so when they need yourproducts or services again, your name immediately comes to mind!How to grow your list of contactsHere are 26 ideas to get you started … 1. Put an offer on the back of your business cards to get people to sign up for your newsletter. 2. Tradeshows - Bring a clipboard or sign-up book with you to tradeshows and ask for permission to send e-mail to those who sign up. 3. Include a newsletter sign-up link in your signature of all of your e-mails. 4. Send an opt-in e-mail to your address book asking them to join your list. 5. Join your local chamber of commerce, email the member list (if it’s opt-in) about your services with a link to sign up to your newsletter. 6. Host your own event - Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up. 7. Offer a birthday club where you give something special to people who sign up. 8. Incentivize your employees - Give them $ for collecting VALID e-mail addresses. 9. Give something for free like a PDF report. Visitors sign up to your opt-in form before you let them download it. 10. Referrals - Ask your customers to refer you and in exchange you’ll give them a discount. 11. Bouncebacks – Get them back! - Send a postcard or call them asking for their updated e-mail address. © 2011 - TheSignChef.com, Inc. - All Rights Reserved 22 of 25
  23. 23. How To Get Free Advertising For Your Small Business! 12. Trade newsletter space with a neighboring business, include a link for their opt-in form and ask them to include yours in their newsletter. 13. Giveaways - Send people something physical and ask for their e-mail address as well as their postal address. 14. Do you have a postal list without e-mails? Send them a direct mail offer they can only get if they sign up to your e-mail list. 15. Include opt-in forms on every page on your site. 16. Include a forward-to-a-friend link in your e-mails just in case your recipient wants to forward your content to someone they think will find it interesting. 17. Include a forward-to-a-friend on every page of your site. 18. Offer a community - Use Ning as your easy-to-set-up community and have your visitors interact and sign up for your newsletter. 19. Offer “E-mail only” discounts and don’t use those offers anywhere but e-mail. 20. Telemarketing - If you’ve got people on the phone, don’t hang up until you ask if you can add them to your newsletter. 21. Put a fishbowl on your counter and for a weekly prize giveaway of your product - then announce it to your newsletter. Add everyone who put their card in onto your newsletter list. 22. Include an opt-in form inside your e-mails for those people who get your e-mail forwarded to them. 23. Tradeshows - Collect business cards and scan them into a spreadsheet. Make sure you ask permission to send e-mail to them, then mark the card. 24. Use Facebook - Host your own group and invite people to it, then post new links often. From time to time, post a link to sign up for your newsletter. 25. Promote Facebook - Post the link to your Facebook profile in your newsletter to spread the word. 26. Include an opt-in form on your Facebook page to help build your e-mail list.Using either your company’s present website or a site dedicated for list-building purposes, you canask visitors to “opt in” by providing their name and e-mail address in exchange for something ofvalue that you offer for free.For example, we offer a free, detailed guide which shows how to setup your local Google listing -the right way – in exchange for your e-mail address. And as you may have already noticed on ourFacebook page, this is the only place where you can sign up to win a free set of premium, full color © 2011 - TheSignChef.com, Inc. - All Rights Reserved 23 of 25
  24. 24. How To Get Free Advertising For Your Small Business!business cards.As you nurture your relationship with your business and personal contacts, you’ll steadily growyour business on a rock solid foundation.How to efficiently send e-mails to your growing listWhile your list is small, you CAN e-mail manually without taking much time.As your list grows though, e-mailing manually takes too much time. So when the time is right, youmay want to consider using an e-mail management system.Here are 4 popular e-mail management services that are surprisingly cost effective:www.getresponse.comwww.aweber.comwww.constantcontact.comwww.mailchimp.com © 2011 - TheSignChef.com, Inc. - All Rights Reserved 24 of 25
  25. 25. How To Get Free Advertising For Your Small Business!Strategy #10: Free Advertising Campaign (done for you!)We would love to feature your business in our next press release!As a featured client of TheSignChef.com, a press release will be professionally prepared for you by our in-house writingstaff. As soon as you approve the final copy, we will submit the press release for immediate release.Plus, we have a program that will automatically publish your press release as a feature length article to over 12,000article directories and privately owned blogs.But we don’t stop there because you’ll also have the option to have your business featured on YouTube, absolutely free.Our in-house videographer can compose a video for you, featuring your brand new business signage, even if you’re2,000 miles away!To summarize, here are the top 10 free advertising strategies you can start using right away: 1. Press Release 2. YouTube Videos 3. Facebook 4. Google “Yellow Page Ad” 5. Article Marketing 6. Merchant Circle 7. Local SEO for your website 8. LinkedIn 9. Plus, Email – Your very own Branded Advertising Channel. 10. TheSignChef.com Free Advertising ProgramIf you have any questions, feel free to connect with us via e-mail, Facebook or LinkedIn!Cheers to your success!The Sign Chefwww.TheSignChef.com © 2011 - TheSignChef.com, Inc. - All Rights Reserved 25 of 25
  26. 26. How To Get Free Advertising For Your Small Business!Free BonusesYes, practically everyone likes getting something for free.Especially when that something has real value.Inside these special reports, you’ll discover valuable information.Information that can help you avoid making expensive sign mistakes.And give your business a sharper, competitive edge for years to come. Build the marketing momentum that positions your business in the front of the race. Everyone’s marketing engine is humming to some degree or another, but in this economy, it’s imperative to keep yours revved up well ahead of your competitors. This free Ebook provides an easy to read, comprehensive list of marketing options you can begin implementing ASAP to ensure your business crosses the finish line FIRST! Discover the key ingredients of highly successful business signs. There’s a science behind cooking up the perfect signs for such a wide variety of businesses, so we compiled all of the key elements in this free, easy to read Ebook just for you. Define the exact effect you want your sign to have on your target demographic and then learn all the tricks available to implement it specifically for your business! Stick-Ons - If it sticks, we print it! We’ve got an entire product catalog full of just about anything you could possibly put your business’ name on and pass around! It’s 125 pages of your favorite classic customized products with lots of new items to choose from, too, and just about everything is available at a quantity discount! © 2011 - TheSignChef.com, Inc. - All Rights Reserved 26 of 25

×