What if the online conversation
was the vote? #Elections2014
426 510
124 198
3.4
ONLINE AUTHORS
ONLINE MENTIONS
MENTIONS/A...
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South African Elections 2014 - Online Sentiment

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This graphic displays the online sentiments of candidates for the 2014 elections in South Africa.

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South African Elections 2014 - Online Sentiment

  1. 1. What if the online conversation was the vote? #Elections2014 426 510 124 198 3.4 ONLINE AUTHORS ONLINE MENTIONS MENTIONS/AUTHOR Negative mentionsPositive mentions Negative mentions Positive mentions ANC DA EFF AGANG There have been 1 692 online mentions from these top 4 political party Twitter handles: *This data has been rated and verified by the BrandsEye Crowd, a large community of real people who bring local context and judgement to evaluating and contextualising online mentions. BROUGHT TO YOU BY DESIGNED BY STINSON DESIGN STINSONDESIGN.COM Total number of online mentions Consumer Intent to Vote Political Party Share of Voice March 1 24k 20k 16k 12k 8k 4k May 6 29.1% 27.5% 26.4% 16.8% DA 64 496 MENTIONS 15.3% ANC 48.7% 205 530 MENTIONS AGANG 10 119 MENTIONS 2.4% EFF 75 475 MENTIONS 17.9% GAUTENG KZN Sentiment breakdown of conversation by region WESTERN CAPE @MyANC_ @DA_News @AgangSA @EconFreedomZA Percentage of online mentions about a political party Participation by official political party twitter handles Based on a subset of the online election conversation data, these percentages represent the intent to vote consumers expressed about each of the 4 most- mentioned political parties.* 40%ANC 34%DA 24% EFF 2% AGANG

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