And appealing to customers
of a company who are targeting
a speciﬁc look.
AND APPEALING TO CORPORATIONS
who have a brand to uphold but also plenty of content that they need on
their presentations. The moral of the story is, one kind of design doesn’t apply
to everything, read the content, know what it’s about, and find a look that suits
the company as well as the audience.
MAKE IT HAPPEN INC.
LESS IS MORE...
...but sometimes more can be more too.
If there’s a chunk of information that you
absolutely cannot cut up, don’t be afraid to lay
it out and let it fill up the page. But remember
to emphasize what’s important.
Because let’s face it, sometimes there’s text that you’ve been told that you absolutely can’t cut and
meddle with. Doesn’t mean you can’t let the people who don’t want to read a mountain of text know
what’s going on in the text. Show people what’s important. Summarize on a separate layout, illustrate
what’s going on in the text, emphasize with size, color. And of course that old stand-by, call outs.
SHOW PEOPLE WHAT’S
( Make the text work for you, and on a similar note... )
Show, don’t tell. Grab all those numbers and make it cool.
Engage the audience.
Like we’re hopefully doing here with you.
Just to recap...
KNOW YOUR AIM
BREAK IT DOWN
LESS IS MORE
Don’t panic and...
Relax if you can’t exactly do...
Do what you’d want to see.
Have fun with the design.
Love your content.
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Icon credits to: Sergi Delgado, hatayas, Dmitriy Lagunov, Simple Icons of The Noun Project
Photos credits to: M_Kinchloe, Clappstar from Flickr