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7 Social Media Marketing Tips

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With the ever increasing popularity of social media websites, businesses are turning to social networking sites and online forums to conduct social media marketing. When done correctly, this marketing …

With the ever increasing popularity of social media websites, businesses are turning to social networking sites and online forums to conduct social media marketing. When done correctly, this marketing tactic promises to reach a wide customer base in an efficient manner, translating to higher customer traffic and increased sales. What follows are seven social marketing tips that will help you maximize the potential of your online marketing presence.

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  • 1. SEO Performance Reports | Professional SEO Services | Local SEO & Map Listing Email Marketing Software | Reputation Defense | Reviews Management | Social Media Marketing7 Social Media Marketing TipsWith the ever increasing popularity of social mediawebsites, businesses are turning to social networkingsites and online forums to conduct social mediamarketing. When done correctly, this marketing tacticpromises to reach a wide customer base in an efficientmanner, translating to higher customer traffic andincreased sales. What follows are seven socialmarketing tips that will help you maximize thepotential of your online marketing presence.Social Media Marketing Tip 1 - Create a Facebook PageAccording to a 2011 social media report conducted by the Nielsen Company, web usersspend nearly a quarter of their time on social media sites, and Facebook - boasting over140 million users - remains the most popular of these social networking sites. Facedwith these statistics, it is necessary for your business to create a Facebook profile as asocial media marketing tactic. Once this page is set up, you should make sure to keepyour business profile engaging by posting updates often, promptly responding toquestions from site visitors, conducting questionnaires on the site, and offeringFacebook-exclusive discounts.Social Media Marketing Tip 2 - Publish a BlogBlogging is another way to tap into the social networking phenomenon to generatemore business. By writing, publishing, and updating your company blog, you can keepcustomers updated on the latest products and promotions. The blog should offer linksto your official company site or to other corporate sponsored social media sites, and thecontent should be engaging and accessible to readers. Essentially, a blog is a chance toreach customers and market to them by showing a more personal side of yourcompany.Social Media Marketing Tip 3 - Generate Twitter FollowersLike Facebook, Twitter is an incredibly popular and frequently visited socialnetworking site, and it is an excellent way for you to spread the word about your brandor a particular product or service. Twitter becomes more effective as a social mediamarketing tool as the number of “followers” increases, so it is important to providelinks to a Twitter account on your other marketing materials, and to tweet and re-tweetfrequently to establish a site presence and encourage people to subscribe to yourTwitter feed. http://spreadcast.net/online-marketing-articles/7-social-media-marketing-tips/ SEO Performance Reports | Professional SEO Services | Local SEO & Map Listing Email Marketing Software | Reputation Defense | Reviews Management | Social Media Marketing
  • 2. SEO Performance Reports | Professional SEO Services | Local SEO & Map Listing Email Marketing Software | Reputation Defense | Reviews Management | Social Media MarketingSocial Media Marketing Tip 4 - Sign Up for LinkedInLinkedIn is an effective way to network with other business professionals, and can helpyour company get a better sense of your competition - or help you find potentialinvestors and partners. As with other social media sites, it is important to link thisprofile to your other online content (such as your company blogs or websites) toprovide as much information to interested parties as possible. Make sure to participatein LinkedIn’s Q&A sessions, and to make much of the information about your companyon a LinkedIn account public.Social Media Marketing Tip 5 - Consider Video MarketingPosting videos to your company website and to YouTube can help establish brandimage and create buzz around a particular promotion. Videos can provide informationabout a certain product, about company employees, or it can offer a general overview ofyour company. Whatever the content, it is important that the video looks and soundsprofessional, and that it grabs viewers’ attention early with a catchy headline or title.Social Media Marketing Tip 6 - Open a Slideshare AccountSlideshare offers you a way to turn your PowerPoint presentations into social mediamarketing tools. This program allows members to upload PowerPoint documents to theweb, revise them as necessary, and link them to other social media accounts likeTwitter or Facebook. Just make sure to license or copyright the material, so intellectualproperty cannot be stolen.Social Media Marketing Tip 7 - Offer Incentives for Sign-UpsThe key to ensuring that these social media marketing tactics work is generatingFacebook likes, Twitter followers, YouTube visitors, etc. To encourage individuals to“like” a page or subscribe to a Twitter feed, you should offer incentives, such asimmediate discounts or the promise of future coupons and promotions that areexclusively reserved for those who sign up.The future of marketing lies in social media: with the number of online shoppers,Facebook users, Tweets, and YouTube posts increasing daily, social media sites are thebest place to find the most customers. When adopting social media marketing tools,however, you must remember to frequently update your profiles and pages to staycurrent. Frequent check-ups of your social media sites will ensure that your companyprovides the fresh engaging content that consumers are searching for today.Learn more & see what professional grade online marketing looks like: SpreadCast Online Marketing Solutions http://spreadcast.net/online-marketing-articles/7-social-media-marketing-tips/ SEO Performance Reports | Professional SEO Services | Local SEO & Map Listing Email Marketing Software | Reputation Defense | Reviews Management | Social Media Marketing

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