MHB Profile


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MHB Profile

  1. 1. Malaysia’s Hottest Bloggers
  2. 2. About MHB Malaysia’s Hottest Bloggers An exclusive community of female bloggers with common interests and a penchant for gracing exclusive events, enjoying happening parties and appreciating good food. Topics we blog about include fashion, beauty, gadgets, travel, food and beverage, social issues, relationships, and indeed everything about our various lifestyles. Formed in August 2010, to date MHB has 55 female bloggers aged between 19 to 35 years. The bloggers are widely regarded as opinion leaders by their readers and their network of friends on social media platforms Facebook and twitter. MHB’s bloggers consists of working professionals including radio DJs, entrepreneurs, managers, executives, models, MCs, and even a psychologist while the younger members are fulltime students. We provide product reviews and advertorials on members' blogs and support these with, tweets, status updates and links by our members, as well as photos and videos of events uploaded on our Facebook page.
  3. 3. Celcom 4G LTE Blogger Race Chevrolet Defensive Driving Course Sony Alpha Launch Ice Watch Flagship Store Launch
  4. 4. H&M Malaysia Flagship Store Launch Ricoh Aficio Printer Launch Stage KL with Dawn Yang & MHB TopShop Spring Summer 2012 Fashion Show
  5. 5. Capitol FM’s 1st Anniversary Party Somersby Cider Launch Johnnie Walker Black Circuit Lounge Glenmorangie Astar Launch
  6. 6. MHB’s Reach Malaysia’s Hottest Bloggers MHB’s bloggers collectively have an average of more than 20,000 pageviews per day from 14,000 unique visitors on their respective blogs. MHB’s bloggers collectively have a Facebook following/ network of more than 283,000 people while more than 28,000 people follow them on Twitter, and more than 150,000 people on Instagram. Our audience consists of an almost even mix of males and females aged between 18 to 34 years of age. MHB’s Facebook page ( currently has more than 9,000 fans and is a media on its own. Content featured on the page reaches more than 100,000 viewers each week.
  7. 7. Page Insights
  8. 8. Page Reach Demographics
  9. 9. Unique Selling Proposition (USP) Malaysia’s Hottest Bloggers MHB attends events as a community where the girls add a dazzling touch of glamour to the events apart from providing pre and post event publicity. Photos of the girls together at an event attracts more readers and makes the content on the girls’ blogs and the MHB Facebook page more interesting, engaging and attractive to readers. Advertorial content on members’ blogs are closely monitored by a professional with multiple years of experience in the publishing and media industry to ensure that the client’s key message(s) get across to the readers besides maintaining quality, and accuracy.
  10. 10. Celebrity Bloggers Malaysia’s Hottest Bloggers Mynn Lee Red FM Announcer/ Host Esther Ng Prominent Blogger Ng Mei Yee Model Prominent Blogger
  11. 11. Notable Members Malaysia’s Hottest Bloggers Careen Tan Prominent Blogger Model & MC Jennifer Foh Miss Chinese Cosmos International 2011 1st Runner Up Model Magdeline Wang Miss M’sia Universe 2012 Finalist Model Fly FM DJ
  12. 12. Services We provide advertorial, advertisement, and social media plug services through various channels: MHB Members (core product) - individual profiles viewable on the MHB website/ Facebook page High Profile Blogger Friends - Bangsar Babe - - Jin from - - Nicolekiss - - Places and Foods - Other Bloggers - bloggers to suit various products/ services available upon request - male and female Influential Social Media Personalities - personalities with a large following on social networks Malaysia’s Hottest Bloggers
  13. 13. Services – Advertorials Advertorials Written from the author’s viewpoint (with clients key messages included and strictly monitored by an industry professional) to make it more engaging and interesting to readers. Malaysia’s Hottest Bloggers
  14. 14. Social Network Plugs Pre and post-event publicity from twitter tweets, Facebook status updates generates viral publicity. Malaysia’s Hottest Bloggers
  15. 15. Services – Facebook Profile Header Direct and straight to the point, instantly noticed when accessing profile page. Leverages on the power of social media. Your thematic visual here Malaysia’s Hottest Bloggers
  16. 16. Influential Social Media Personalities Highlight your products/ services through personalities with a large following (> 100,000) on social networks. Malaysia’s Hottest Bloggers
  17. 17. Professional MC Services – Choo Mei Sze Biography Having been in the USA for the past six years pursuing her PhD in Developmental Psychology, she recently came back to the shores of Malaysia to foray back into the entertainment industry as a host to achieve her dreams of creating awareness through the media. She has hopes o fhaving a talk show of her own which pertains to youth issues that tie in to her area of studies. No stranger to the entertainment industry all over the world, from the USA, to Asian countries such as Singapore, Japan, China, Indonesia and Malaysia, she has hosted, emceed, acted, modeled and done voice over’s for major brands. Although recently coming back into the entertainment scene in Malaysia, she has picked up speed over the past few months gracing newspapers interviews, covers of magazines, hosted numerous events, and corporate videos. Besides being busy with hosting, she is now working as a presenter for NTV7, also the cartoon character Lisa airing on Astro Tutor TV (now into season 2), and have hosted an IT travelogue on RTM2 and Creanovator Challenge, writes a column for MYC magazine and The Sun Daily. Event Host - Mercedes Benz, Oris, Samsung, Honda, Maurice Lacroix, Olympus, Proton, Kawasaki, ECM Libra, Hilti, Siemens, ZTE, Trend Micro, Petronas, Nokia, Intel Malaysia’s Hottest Bloggers
  18. 18. Professional MC Services – Choo Mei Sze Commercial Talent -Shiseido, Hotlink, KFC, Revlon, Rexona, Shu Eumura, RHB Featured in - Star, NST, China Press, Sun, Nan Yang Siang Pau, Cleo, Female, HWM, Men’s Health, Nuyou, Sisters, Citabella, MYC Malaysia’s Hottest Bloggers
  19. 19. Key Opinion Leader – Ee Fee Biography Ee Fee is passionate on travel and her travel reviews and tips have earned her a following of 165,000+ people on her “Travel with Eyes” Facebook page alone. She also works as an Internet Marketer, ensuring that she conducts her reviews honestly and with integrity. She is mature yet relatable to many audiences, bubbly and cheerful. She is constantly on the move reviewing luxury hotels, restaurant, cafes and lifestyle products/ services. FB profile: 5000 friends, 15,000 followers FB fans page: 9,778 fans "love" social page: 79,000 fans Travel page: 165,000 fans Fei Ren club social community: 629,000 fans Malaysia’s Hottest Bloggers
  20. 20. Male Lifestyle Blog – Tim comes from a traditional media background having worked in MEASAT Publications (Astro), Mediacorp Publishing and Catcha Publications. Having worked for various renowned international and local titles such as TOPGEAR, FHM, FourFourTwo, Stuff, EVO, and Style:, Tim bring his experience and expertise to his blog which is everything an urban male needs to know. While the rest of the MHB members blogs mainly focus on female lifestyle, covers men’s lifestyle topics such as tech, gadgets, cars, alcohol and nightlife. Malaysia’s Hottest Bloggers
  21. 21. Professional Photography – Andy Kho Andy Kho Photography Biography Andy was born in the beautiful town of Kuching and brought up in a humble family. He fell in love with the art of photography when he was working as a volunteer on board the humanitarian vessel, MV Doulos. He is self-taught in the art of photography. After enjoying his profession as his hobby in an oil and gas corporation for over 4 years as systems engineer and telecommunication analyst, he is now focusing on his career as a professional photographer. Andy is currently based in Kuala Lumpur and has done countless assignments that range from the mundane to the spectacular, including local and overseas weddings, beauty pageants, international conventions, international music festivals and concerts, international clubbing events, editorial assignments around the region for numerous magazines; the list goes on. Photography Services Destination & local weddings, events & nightlife, travel, interior design, properties, personal & lifestyle portraits, concert & music festival, private & corporate functions, on location family portraits. Shoots anywhere where required. Malaysia’s Hottest Bloggers
  22. 22. Professional Photography – Andy Kho Publications & Paid Clientele : Harpers Bazaar, FHM, STYLE, HELLO Asean, HOT, JUICE, Timed Out KL, Newman, Mens Uno, 442, The Jakarta Post, BREEZE Borneo, Royal Brunei In flight Magazine, SIA In flight Magazine, Adidas, Puma, Hermes, MOS, Red Square, Mandarin Oriental KL, Sarawak Tourism Board, RAPR, Spiral, KTalyst, SuMO Anchor, Publicist, Compass Communications, Leo Burnett, G2, Hennessy Artistry, Riche Monde, Pernod Ricard, Maxxium Singapore, TBWA, Exxonmobil, British Council, Catcha, STYLO Mercedes Benz Singapore Fashion Gala, STYLO X, Mercedes Benz, Honda, DKSH, Ms Universe Malaysia 2010 Official Photographer, Jetstar Asia, Johnnie Walker, Hennessy XO, Accenture, Alamanda Putrajaya, DKNY, Topman, DKSH, UniLevel, Honda, Zouk Club KL, Butter Factory, BenQ Corporation Taipei, Standard Chartered Bank, Tan & Tan IGB, Midvalley Megamall Malaysia’s Hottest Bloggers
  23. 23. Value Added Services Malaysia’s Hottest Bloggers Photos and videos from events are uploaded to the MHB Facebook page providing even more publicity for clients.
  24. 24. Brands That Have Engaged MHB’s Services: Malaysia’s Hottest Bloggers
  25. 25. Brands That Have Worked With MHB Malaysia’s Hottest Bloggers
  26. 26. Establishments That Have Hosted MHB For Reviews: The Hill Damansara Heights Prince Hotel Kuala Lumpur Grand Millennium Hotel KL ecoba Social@KL (G Tower) Kissaten Brotzeit Fuzion (Sunway Resort Hotel) West Lake Garden bakita Hoofed Kembali Kitchen, Best Western Premier Dua Sentral Grand Palace, Pavilion Sushi Tei Malaysia’s Hottest Bloggers Skewers Zouk Café Bar Albion Luna Bar Tom, Dick & Harry’s Pietro Italian Restorante The Wok Café Beer Factory Gobo Upstairs, Traders Hotel Mezza9 Art Mansion New Shanghai Miraku Japanese Restaurant Tony Roma’s Chulo Restaurant & Bar The Gastro Project
  27. 27. MHB Featured on BERNAMA Today Malaysia’s Hottest Bloggers MHB’s founder Tim Chew interviewed about Malaysia’s Hottest Bloggers on BERNAMA Today on 8 August 2012. Featured in the March 2013 edition of Esquire Malaysia
  28. 28. Why Engage MHB? Online presence is not longer just another advertising medium, it’s become the ESSENTIAL advertising medium. Audiences worldwide are switching to digital media and this is evident as more and more traditional media close or switch to online editions Malaysia’s Hottest Bloggers
  29. 29. Frequently Asked Questions So what is MHB? Malaysia’s Hottest Bloggers MHB is a digital media which provides publicity for brands through it’s members’ blogs as well as it’s Facebook page thereby increasing visibility as opposed to a single portal/ platform. What is MHB’s advantage over other digital media? Unlike most other digital media/ blogger agencies, MHB’s editor and management comes from the traditional media industry thus we know what we are doing and how to do it to achieve the desired results. MHB marries the best journalism/ media practices and attributes from the traditional media with the growing influence of the digital platform. MHB also reviews and edits all advertorials to ensure that they include the client’s key messages and conform with our standard of editorial. MHB also believes in providing professional and ethical service to our clients.
  30. 30. Frequently Asked Questions But what sets you apart from everyone else? Malaysia’s Hottest Bloggers A lot of lifestyle brands hire beauty queens and models to portray some glamour and attractiveness at their event. These costs a lot to hire and do not give any publicity after the event. MHB has the Miss World Malaysia 2012 winner, finalists and finalists from the Miss Universe Malaysia pageant in addition to models, and even TV personalities and radio DJs! In short, we provide a great looking crowd which provides you publicity after the event!
  31. 31. Frequently Asked Questions Malaysia’s Hottest Bloggers Why should I pay for bloggers? Can’t I get any Tom, Dick or Harry blogger from the street for FREE? Well of course you could! And you will discover that: a) The bloggers did not even write about the event/ product/ service b) The bloggers wrote about the event and featured 20 photos of themselves and hardly any mention about the event/ product/ service c) The bloggers pretty much “copy and paste” from the press release resulting in a very unengaging/ dull/ boring blog post You know the saying “you pay peanuts you get monkeys”? Well there’s a reason why the saying exists. Don’t believe us? Feel free to try! Simply put - you don’t go to The Star/ Astro/ TV3 or any credible media and ask them to run your advertisement for FREE because you know the answer that they will give you…
  32. 32. Cost Comparison 1x Full page full colour advertisement Malaysia’s Hottest Bloggers Her World = RM4,620.00 for (claimed) 40,000 readers = RM0.11 per reader CLEO magazine = RM5,060.00 for 56,572* readers = RM0.089 per reader Ifeel magazine (Chinese) = RM4,000.00 for 17,685* readers = RM0.22 per reader FHM magazine = RM6,500.00 for 6,136* readers = RM1.05 per reader Men’s Health mag = RM5,500.00 for (claimed) 30,000 readers = RM0.18 per reader 10x MHB bloggers = RM7,000.00 for 180,000 impressions or 120,000+ uniques visitors (conservative estimate) = RM0.038 per impression MHB advertorials engages the audience with photos and/ or videos and is written from the bloggers’ perspective which adds an interesting story element. *Audit Bureau of Circulations audit 2011 and 2012
  33. 33. MHB Events Don’t have any upcoming campaigns or events? Malaysia’s Hottest Bloggers Your brand can leverage on MHB’s events/ channels to generate publicity. MHB Anniversary – clubs, alcohol, F&B, tech, fashion, beauty MHB Defensive Driving Course – cars, tyres, battery, F&B, travel MHB Roadtrip – cars, skincare, tech, travel, F&B MHB Members Birthday Parties – alcohol, F&B, fashion, beauty, tech Product Sponsorship/ Placements – cars, tech, skincare, fashion, beauty …or we can even specifically tailor a MHB event just for you!
  34. 34. Why Engage MHB? The Power of Social Media Malaysia’s Hottest Bloggers *according to the survey by the Chief Marketing Officer Council World Wide (
  35. 35. Why Engage MHB? Malaysia’s Hottest Bloggers Why Women Are the Most Powerful Brand Ambassadors In the World "...there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle.” And when you factor in that women account for 85% of all consumer purchases including everything from autos to health care, it only stands to reason that the most powerful ambassador a brand can have... is a woman. So... to all brand managers and brand marketers out there it's really quiet simple. Engage with and empower more brand ambassadors who are women. *taken from
  36. 36. Why Engage MHB? Social Proof Is The New Marketing Malaysia’s Hottest Bloggers Wikipedia describes social proof as “a psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.” In other words, people are wired to learn from the actions of others, and this can be a huge driver of consumer behavior.
  37. 37. Why Engage MHB? Malaysia’s Hottest Bloggers 1) Expert social proof – Approval from a credible blogger, can have incredible digital influence. Types of Social Proof* Example: Klout ( invited 217 influencers with high Klout scores in design, luxury, tech and autos to test-drive the new Audi A8. These influencers sparked 3,500 tweets, reaching over 3.1 million people in less than 30 days – a multiplier effect of over 14,000x. 2) Wisdom of your friends social proof – Learning from friends thru the social web is likely the killer app of social proof in terms of 1:1 impact, and the potential to grow virally. Example: Friends referred by friends make better customers. They spend more (a 2x higher estimated lifetime value than customers from all other channels at One Kings Lane); convert better (75% higher conversion than renters from other marketing channels at Rent the Runway); and shop faster (they make their first purchase after joining twice as quickly than referrals from other channels at Trendyol) *abridged from
  38. 38. Malaysia’s Hottest Bloggers Contact us today to find out how we can help generate cost-effective publicity for your brand! Email: Tel: 012-3891832 (Tim Chew)
  39. 39. Malaysia’s Hottest Bloggers Disclaimer This document has been prepared and submitted to you on a strictly confidential basis. All information and creative ideas contained in this submission are copyright © of MHB (Hot Bloggers Enterprise – 002156965-U). Usage of any of this materials or creative ideas contained in this submission must be sought after and given consent by MHB (Hot Bloggers Enterprise – 002156965U) or risk legal action being taken against in breach of the confidentiality in which this document has been prepared, written and submitted for. MHB does not have any third party company as our sales agents. Kindly inform us should any unethical person/ parties attempt to sell MHB’s services to your organisation.
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  42. 42. Malaysia’s Hottest Bloggers Thank You