keywordstrategy<br />keyword research<br />ad groupimplementation<br />
first rule of keyword strategy<br />think search query, not keyword<br />
second rule of keyword strategy<br />select with care<br />
questions that need answering<br />on a post-it, sticking to your screen<br />
Nike sneakers<br />Nike webshop<br />Nike shoes<br />22000<br />13000<br />225000<br />
Nike shoes<br /><ul><li> Nike running shoes
 Nike cool shoes
 Nike air max
 …</li></li></ul><li>third rule of keyword strategy<br />match with care<br />
broad match<br />do not trust the google<br />
broad match<br />use it (only) to discover new queries<br />
Nike sneakers<br /><ul><li> Nike sneakers kopen
Goedkopenike sneakers
 Sneakers van nike
 …</li></li></ul><li>fourth rule of keyword strategy<br />a negative attitude is a positive one<br />
broad match<br />use it to discover what not to show up for<br />
are you really cheap?<br />it’s ok to be expensive<br />
don’t have any negatives?<br />go add them. now!<br />
fifth rule of keyword strategy<br />ad groups group ads not keywords<br />
you have a keyword problem<br />first sign of trouble:<br />
1513<br />keywords in a single ad group!<br />
combine query themes<br />target your ads & audiences<br />
write ads to solve problems<br />there’s that question again<br />
improve & target bidding<br />work the odds<br />
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AdWords Keyword Strategy

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When it comes to keyword strategies with AdWords, it's best to think small and act big than the other way around

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AdWords Keyword Strategy

  1. 1.
  2. 2. keywordstrategy<br />keyword research<br />ad groupimplementation<br />
  3. 3.
  4. 4. first rule of keyword strategy<br />think search query, not keyword<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9. second rule of keyword strategy<br />select with care<br />
  10. 10. questions that need answering<br />on a post-it, sticking to your screen<br />
  11. 11. Nike sneakers<br />Nike webshop<br />Nike shoes<br />22000<br />13000<br />225000<br />
  12. 12. Nike shoes<br /><ul><li> Nike running shoes
  13. 13. Nike cool shoes
  14. 14. Nike air max
  15. 15. …</li></li></ul><li>third rule of keyword strategy<br />match with care<br />
  16. 16. broad match<br />do not trust the google<br />
  17. 17. broad match<br />use it (only) to discover new queries<br />
  18. 18. Nike sneakers<br /><ul><li> Nike sneakers kopen
  19. 19. Goedkopenike sneakers
  20. 20. Sneakers van nike
  21. 21. …</li></li></ul><li>fourth rule of keyword strategy<br />a negative attitude is a positive one<br />
  22. 22. broad match<br />use it to discover what not to show up for<br />
  23. 23. are you really cheap?<br />it’s ok to be expensive<br />
  24. 24. don’t have any negatives?<br />go add them. now!<br />
  25. 25. fifth rule of keyword strategy<br />ad groups group ads not keywords<br />
  26. 26. you have a keyword problem<br />first sign of trouble:<br />
  27. 27.
  28. 28. 1513<br />keywords in a single ad group!<br />
  29. 29. combine query themes<br />target your ads & audiences<br />
  30. 30. write ads to solve problems<br />there’s that question again<br />
  31. 31. improve & target bidding<br />work the odds<br />
  32. 32. example<br />
  33. 33. cheap nike sneakers<br />nike sneakers for kids<br />discount nike sneakers<br />cheaper nike<br />nike sneaker store<br />nike sneaker shop<br />nike junior sneakers<br />save nike sneakers<br />nike sneakers shop<br />buy nike sneakers<br />children sneakers nike<br />
  34. 34. cheap nike sneakers<br />discount nike sneakers<br />cheaper nike sneakers<br />save nike sneakers<br />nike sneaker store<br />nike sneaker shop<br />nike sneakers shop<br />buy nike sneakers<br />nike sneakers for kids<br />nike junior sneakers<br />children sneakers nike<br />thisonecan go in anad-group of hisown<br />
  35. 35. thank you<br />www.QueroMedia.be<br />

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