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AdWords Keyword Strategy

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When it comes to keyword strategies with AdWords, it's best to think small and act big than the other way around

When it comes to keyword strategies with AdWords, it's best to think small and act big than the other way around

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  • 1.
  • 2. keywordstrategy
    keyword research
    ad groupimplementation
  • 3.
  • 4. first rule of keyword strategy
    think search query, not keyword
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. second rule of keyword strategy
    select with care
  • 10. questions that need answering
    on a post-it, sticking to your screen
  • 11. Nike sneakers
    Nike webshop
    Nike shoes
    22000
    13000
    225000
  • 12. Nike shoes
  • third rule of keyword strategy
    match with care
  • 16. broad match
    do not trust the google
  • 17. broad match
    use it (only) to discover new queries
  • 18. Nike sneakers
    • Nike sneakers kopen
    • 19. Goedkopenike sneakers
    • 20. Sneakers van nike
    • 21.
  • fourth rule of keyword strategy
    a negative attitude is a positive one
  • 22. broad match
    use it to discover what not to show up for
  • 23. are you really cheap?
    it’s ok to be expensive
  • 24. don’t have any negatives?
    go add them. now!
  • 25. fifth rule of keyword strategy
    ad groups group ads not keywords
  • 26. you have a keyword problem
    first sign of trouble:
  • 27.
  • 28. 1513
    keywords in a single ad group!
  • 29. combine query themes
    target your ads & audiences
  • 30. write ads to solve problems
    there’s that question again
  • 31. improve & target bidding
    work the odds
  • 32. example
  • 33. cheap nike sneakers
    nike sneakers for kids
    discount nike sneakers
    cheaper nike
    nike sneaker store
    nike sneaker shop
    nike junior sneakers
    save nike sneakers
    nike sneakers shop
    buy nike sneakers
    children sneakers nike
  • 34. cheap nike sneakers
    discount nike sneakers
    cheaper nike sneakers
    save nike sneakers
    nike sneaker store
    nike sneaker shop
    nike sneakers shop
    buy nike sneakers
    nike sneakers for kids
    nike junior sneakers
    children sneakers nike
    thisonecan go in anad-group of hisown
  • 35. thank you
    www.QueroMedia.be