Your SlideShare is downloading. ×
0
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Publishers Forum 2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Publishers Forum 2012

294

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
294
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Impact Prof. Tim Bruysten richtwert GmbH | Mediadesign HochschulePublishers Forum 2012 | publishersforum.de
  • 2. AgendaA B C DBeyond Push & Pull Brands and Networks Definition Social Media Discussion
  • 3. A Beyond Push and Pull
  • 4. Push `n Pull? Conference Büro Family Kegelklub Customer Friends Shopping-Center
  • 5. Push `n Pull? Conference Office Family Bowling Customer Friends Social Graphs Shopping-Center
  • 6. Exampleisraelconsulate: “PM Lieberman in Haaretz #interview: Israel ready for mutual #peace. http://bit.ly/JFbIk”katrinayellow: “@israelconsulate PM Lieberman? not FM?”israelconsulate: “@katrinayellow Our bad. PM Netanyahu, FM Lieberman.”katrinayellow: “@israelconsulate yeah I thought I woke up in an alternate reality. now THAT would be interesting :)”israelconsulate: “@katrinayellow Well we, for one, represent only one government, an alternate reality would beway too complicated”gyokusai: “@israelconsulate ROFL I so love your subtle laugh-out-loud sense of humor. Just promise to keep it, willyou.”israelconsulate: @gyokusai We’ll do our best. Trying for witty response, but you’ll have to wait for our next momentof inspiration.
  • 7. Social Redaktion“Conversation is King, contentis just something to talk about.”—Cory Doctorow
  • 8. 3 Axioms, why this is true…
  • 9. 1 Network-Connections are always possible Conference Office Family Bowling Customer Friends Shopping-Center
  • 10. 1 Network-Connections are always possible Conference Office Family Bowling Customer Friends Shopping-Center Run innovation? Win an election? Save the Euro? Heal Illnesses?
  • 11. Bomardier | YouRail | http://goo.gl/ROcvT
  • 12. Product Lifecycle„classical Lifecycle“ 100 75 50Absatz 25 0 Entwicklung Einführung Wachstum Reife Rückgang
  • 13. Product Lifecycle „Web2.0 Lifecycle“ 100Netzwerk Involvierung 75 50 25 0 Entwicklung Einführung Wachstum Reife Rückgang
  • 14. Product Lifecycle „Web2.0 Lifecycle“ 100Netzwerk Involvierung 75 50 25 0 Entwicklung Einführung Wachstum Reife Rückgang
  • 15. Involvement ri ng ng on -X cy ci ti o cr a ito ur va C o on dSo n no em M I D S M row en id C p u O L iq
  • 16. Involvement ri ng ng on -X cy ci ti o cr a ito ur va C o on dSo n no em M I D S M row en id C p u O L iq
  • 17. 2 Digitalization is Everywhere
  • 18. 3 Networks can be created spontaneously
  • 19. 3 Networks can be created spontaneously …to connect those who share a necessity
  • 20. 3 Networks can be created spontaneously …to connect those who share a necessityCommonalities Complements Discurses Conflicts
  • 21. Taxonomy of Situations Commonalities Complements Discurses Conflicts destruktive Destruction Cell Conflict War coordinative Planning Dialog Argument Attack cooperative Prayer Conversation Debate Maneuver collaborative Project Product Change Proces co-creativ Vision Procreation Society Discovery disruptive Utopy Creation Divorce Dystopy
  • 22. B Three Levels of Understanding Brands in Networks
  • 23. 1 The Roles in a Network
  • 24. 1 The Roles in a Network
  • 25. 2 Understanding your Brand-Archetype
  • 26. 2 Understanding your Brand-Archetype Servant Seller Seducer Controller
  • 27. 2 Understanding your Brand-Archetype Servant Seller Seducer Controller
  • 28. 2 Understanding your Brand-Archetype Servant Seller Seducer Controller Influence Power
  • 29. 3 Quality of Networks
  • 30. 3 Quality of Networks 1 2 3 4 physical network digital assisted network digital network algorithmic network rising complexity
  • 31. 3 Quality of Networks physical network digital assisted network digital network algorithmic network rising complexity
  • 32. 3 Quality of Networks natural artificial aesthetic physical network digital assisted network digital network algorithmic network rising complexity
  • 33. 3 Quality of Networks analog formal digital evolutionary disruptive natural artificial aesthetic physical network digital assisted network digital network algorithmic network rising complexity
  • 34. 3 Quality of Networks„Genotype“ analog formal digital evolutionary disruptive„Sociotype“ natural artificial aesthetic„Phenotype“ physical network digital assisted network digital network algorithmic network rising complexity
  • 35. Electronic Stock Exchang 3 Quality of Networks Workplace Friends Family Party Clan„Genotype“ analog formal digital evolutionary disruptive„Sociotype“ natural artificial aesthetic„Phenotype“ physical network digital assisted network digital network algorithmic network rising complexity
  • 36. Electronic Stock Exchang 3 Quality of Networks Workplace Friends Family Party Clan Net Range Index„Genotype“ analog formal digital evolutionary disruptive„Sociotype“ natural artificial aesthetic„Phenotype“ physical network digital assisted network digital network algorithmic network rising complexity
  • 37. C Definition Social Media
  • 38. Book AudioBook eBookDocuments
  • 39. Book AudioBook eBook ExperienceDocuments Performances
  • 40. Book AudioBook eBook ExperienceDocuments PerformancesDefined through the producer Defined by Society
  • 41. Definition Social Media
  • 42. Definition Social Media ok be tt er er ns ks TV nt ss b o tu i ap zi oo e re ce u Tw s p ga B rl am ng a Yo ew a o F N M Pa C The Public Social Media / Social Networks Society (Family, Club, Company, Parties, …)
  • 43. The Role of the MiddlemanStructural Holes are closed by the digitalization.This is what makes numerous middleman obsolete
  • 44. The Role of the MiddlemanStructural Holes are closed by the digitalization.This is what makes numerous middleman obsoleteIf you‘re discovering structural holes in the meta-levelof our culture, than you may have a new market.
  • 45. Evolution of Markets Space Medium Borders Themes Inhabitants User Territory Network Property Awareness Spatiale Culture Communication Culture Territorial Laws Educational Strategy
  • 46. Evolution of Societieshttp://www.rand.org/pubs/working_papers/WR433.html
  • 47. D Discussion
  • 48. You can‘t fight complexityNiklas Luhmann
  • 49. Contact xing.com/profile/Tim_BruystenProf. Tim Bruysten facebook.com/bruystenwww.bruysten.com de.linkedin.com/in/bruysten twitter.com/timbruystenrichtwert GmbHwww.richtwert.euInformation: http://richtwert.eu/publishersforum2012/

×