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E-Trends & Future-Technologies. Herausforderungen (für Verlage) in einer digitalen Welt
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E-Trends & Future-Technologies. Herausforderungen (für Verlage) in einer digitalen Welt

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  • 1. KHP Erntedankfest E-Trends und Future Technologies Herausforderungen für Verlage in einer digitalen Welt Prof. Tim Bruysten | richtwert GmbH | Mediadesign Hochschule
  • 2. KHP Erntedankfest | Prof. Tim Bruysten Es war einmal…
  • 3. KHP Erntedankfest | Prof. Tim Bruysten
  • 4. KHP Erntedankfest | Prof. Tim Bruysten
  • 5. KHP Erntedankfest | Prof. Tim Bruysten
  • 6. KHP Erntedankfest | Prof. Tim Bruysten „640kb should be enough for anybody…“
  • 7. KHP Erntedankfest | Prof. Tim Bruysten „640kb should be enough for anybody…“ Bill Gates, 1981
  • 8. KHP Erntedankfest | Prof. Tim Bruysten Loading Digitalization… 1% Finished
  • 9. KHP Erntedankfest | Prof. Tim Bruysten Augmented Reality
  • 10. KHP Erntedankfest | Prof. Tim Bruysten Artificial Intelligence http://www-05.ibm.com/de/pov/watson/index.html http://www.youtube.com/watch?v=Qv5JVRfYGnU
  • 11. KHP Erntedankfest | Prof. Tim Bruysten Predictive Analytics http://www.youtube.com/watch?v=_ZyU6po_E74
  • 12. KHP Erntedankfest | Prof. Tim Bruysten Autonomous Systems https://www.youtube.com/watch?v=cdgQpa1pUUE http://www.technologyreview.com/news/520746/data-shows-googles-robot-cars-are-smoother-safer-drivers-than-you-or-
  • 13. KHP Erntedankfest | Prof. Tim Bruysten 3D Printing http://www.youtube.com/watch?v=X5AZzOw7FwA
  • 14. KHP Erntedankfest | Prof. Tim Bruysten Augmented Environments
  • 15. KHP Erntedankfest | Prof. Tim Bruysten Perfect Simulation http://www.k hitandigital.nl/ http://www.youtube.com/watch?v=-hxq4VQI_E4 28661/29721 5/project/cha racters
  • 16. KHP Erntedankfest | Prof. Tim Bruysten Brain Reading https://www.youtube.com/watch?v=76lIQtE8oDY
  • 17. KHP Erntedankfest | Prof. Tim Bruysten Brain 2 Brain Communication https://www.youtube.com/watch?v=rNRDc714W5I
  • 18. KHP Erntedankfest | Prof. Tim Bruysten Loading Digitalization… 1% Finished Campfire Society Social Enterprises Gegenwart Digital Society Internet of Things RFID Digital Enterprises 3D-Druck Bio Assembler Big Data Predictive Analytics C2B Interfaces Virtual Reality Mind Security Mind Writing Software Healthcare Nano Assembler Humanoid Robots Military Robots Terminator Drones Self Driving Cars Better than Human Robots Self Flying Planes Kill Decision Artificial Intelligence Printed Food Artificial Life Artificial Animals General Artificial Intelligence Hybrid Animals Kardashev X Society Dyson Spären Living Enterprises Love & Sex with Robots Household Robots Algorithmic Intelligence Gen Food Kardashev 1 Society Utility Dust Pre-Crime Mind Reading Augmented Reality Industrial Robots Artificial Enterprises Zukunft Social Media Aesthetic Society Science Fiction IP Mind Uploads
  • 19. KHP Erntedankfest | Prof. Tim Bruysten Loading Digitalization… 0,1% Finished Campfire Society IP Digital Society Internet of Things RFID Social Enterprises Digital Enterprises 3D-Druck Social Media Artificial Enterprises Bio Assembler Big Data Predictive Analytics C2B Interfaces Virtual Reality Kardashev 1 Society Dyson Spären Living Enterprises Nano Assembler Kardashev X Society Utility Dust Pre-Crime Mind Reading Augmented Reality Mind Security Mind Uploads Mind Writing Software Healthcare Industrial Robots Aesthetic Society Love & Sex with Robots Household Robots Humanoid Robots Military Robots Terminator Drones Self Driving Cars Better than Human Robots Self Flying Planes Siggi Becker, 2013 Algorithmic Intelligence Gen Food Kill Decision Artificial Intelligence Printed Food Artificial Life Artificial Animals www.siggibecker.de General Artificial Intelligence Hybrid Animals
  • 20. KHP Erntedankfest | Prof. Tim Bruysten http://www.m pg.de/5917 127/ferenc_ krausz Loading Digitalization… 0,1% Finished Campfire Society IP Digital Society Internet of Things RFID Social Enterprises Digital Enterprises 3D-Druck Social Media Artificial Enterprises Bio Assembler Big Data Predictive Analytics C2B Interfaces Virtual Reality Kardashev 1 Society Dyson Spären Living Enterprises Nano Assembler Kardashev X Society Utility Dust Pre-Crime Mind Reading Augmented Reality Mind Security Mind Uploads Mind Writing Software Healthcare Industrial Robots Aesthetic Society Love & Sex with Robots Household Robots Humanoid Robots Military Robots Terminator Drones Self Driving Cars Better than Human Robots Self Flying Planes Siggi Becker, 2013 Algorithmic Intelligence Gen Food Kill Decision Artificial Intelligence Printed Food Artificial Life Artificial Animals www.siggibecker.de General Artificial Intelligence Hybrid Animals
  • 21. KHP Erntedankfest | Prof. Tim Bruysten http://www.m pg.de/5917 127/ferenc_ krausz er Lücke… ließen ein dem Sch en ien dien echnolog ll (diese) T …a Loading Digitalization… 0,1% Finished Campfire Society IP Digital Society Internet of Things RFID Social Enterprises Digital Enterprises 3D-Druck Social Media Artificial Enterprises Bio Assembler Big Data Predictive Analytics C2B Interfaces Virtual Reality Kardashev 1 Society Dyson Spären Living Enterprises Nano Assembler Kardashev X Society Utility Dust Pre-Crime Mind Reading Augmented Reality Mind Security Mind Uploads Mind Writing Software Healthcare Industrial Robots Aesthetic Society Love & Sex with Robots Household Robots Humanoid Robots Military Robots Terminator Drones Self Driving Cars Better than Human Robots Self Flying Planes Siggi Becker, 2013 Algorithmic Intelligence Gen Food Kill Decision Artificial Intelligence Printed Food Artificial Life Artificial Animals www.siggibecker.de General Artificial Intelligence Hybrid Animals
  • 22. KHP Erntedankfest | Prof. Tim Bruysten Institutions will try to preserve the problem to which they are the solution. Clay Shirky, Assistant Arts Professor New York University, Arthur L. Carter Journalism Institute
  • 23. KHP Erntedankfest | Prof. Tim Bruysten Finanzamt Einzelhandel Banken Stadtplanung Beacons Vernetzung Digitales Geld Fast Delivery Home Retail 3D Printing Dronen Arts & Crafts Logistik Patente Zoll Hersteller
  • 24. KHP Erntedankfest | Prof. Tim Bruysten Genotyp der Digitalisierung: Alles ist einander Kontext
  • 25. KHP Erntedankfest | Prof. Tim Bruysten Kappa Alpha Delta Familie Freunde Clan Arbeitsplatz Partei physical network Beta Iota Zeta Epsilon digital assisted network Ny Theta Lambda digital network My algorithmic network NYSE PRISM Gamma Eta
  • 26. KHP Erntedankfest | Prof. Tim Bruysten The untethered, hyperconnected Enterprise Irving Wladawsky-Berger: http://blog.irvingwb.com/blog/2012/06/the-untethered-hyperconnected-enterprise.html
  • 27. KHP Erntedankfest | Prof. Tim Bruysten Big Data ist zuallererst eine Strategie der Kontexte.
  • 28. KHP Erntedankfest | Prof. Tim Bruysten Marke Content Integration
  • 29. KHP Erntedankfest | Prof. Tim Bruysten
  • 30. KHP Erntedankfest | Prof. Tim Bruysten
  • 31. KHP Erntedankfest | Prof. Tim Bruysten
  • 32. KHP Erntedankfest | Prof. Tim Bruysten 15.000 Kommentare
  • 33. KHP Erntedankfest | Prof. Tim Bruysten
  • 34. KHP Erntedankfest | Prof. Tim Bruysten
  • 35. KHP Erntedankfest | Prof. Tim Bruysten
  • 36. KHP Erntedankfest | Prof. Tim Bruysten MARKENZWECK Meine Marke existiert, weil…
  • 37. KHP Erntedankfest | Prof. Tim Bruysten Marke Content Integration
  • 38. KHP Erntedankfest | Prof. Tim Bruysten http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
  • 39. KHP Erntedankfest | Prof. Tim Bruysten http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
  • 40. KHP Erntedankfest | Prof. Tim Bruysten »What if we decided to use everything we know about game design to fix what‘s wrong with reality?« Jane McGonigal reality is broken (2011: 7)
  • 41. KHP Erntedankfest | Prof. Tim Bruysten
  • 42. Bomardier | YouRail | http://goo.gl/ROcvT KHP Erntedankfest | Prof. Tim Bruysten
  • 43. KHP Erntedankfest | Prof. Tim Bruysten Gamifcation POS Case Study BART, the Bay Area Rapid Transit offered “a BART-themed badge that can be unlocked by regular riders of BART, which provides train service in the San Francisco Bay Area. BART awarded $25 promotional tickets each month for the next 3 months to riders chosen at random from all the riders who have logged Foursquare check-ins at BART stations, starting in November, 2009.” The goal of the promotion was to embrace Foursquare use on BART already and to further encourage use of public transit.
  • 44. KHP Erntedankfest | Prof. Tim Bruysten Gamifcation POS Case Study The History Channel created tips on Foursquare that share historically significant facts with users when they check into a location of note, for instance the first building that bought an Otis elevator. http://techcrunch.com/2010/04/22/foursquare-history-channel/
  • 45. KHP Erntedankfest | Prof. Tim Bruysten Social Innovation Case Study Fold.It Spieler helfen dabei, ein Problem aus der Medizin und der Biologie zu lösen. Es geht dabei um die Faltung von Proteinsträngen. Menschen erdenken Methoden, die ein Programm / Algorithmus nicht finden kann. User bekommen Punkte und stetiges Feedback zu ihren Lösungen. Viele einzelne Problemstellungen werden im Einführungslevel dargestellt. Danach gibt es echte Probleme aus der Biologie. User werden auch angelernt, wie man Proteine beeinflussen kann und spielen “virtuelles Labor”. Links http://fold.it/portal http://www.areagames.de/artikel/detail/Kampf-gegen-AidsSpieler-loesen-wichtiges-Molekuelpuzzle/115863
  • 46. KHP Erntedankfest | Prof. Tim Bruysten „Engaging with customers in a dialog and being an effective listener is where the greatest innovations will come from.“ John Hayes, CMO, American Express Quelle: pwc.com
  • 47. KHP Erntedankfest | Prof. Tim Bruysten Marke Content Integration
  • 48. KHP Erntedankfest | Prof. Tim Bruysten System 1 System 2 Koordinierte Tasks Projektart vorgegeben, Thema frei Qualitätsgesicherte, klare Vorgaben arbeite wann Du willst Gemeinsame Infrastruktur arbeite wo Du willst Klare Deadlines liefere wann Du willst Klare Kompetenzen Diskussionen nach Belieben Boni Ruhm, Ehre, Idealismus Microsoft Encarta Wikipedia
  • 49. KHP Erntedankfest | Prof. Tim Bruysten Social POS Case Study
  • 50. KHP Erntedankfest | Prof. Tim Bruysten Gamification POS Case Study Harvard encouraged students to rate campus venues, share tips, and work to earn the Harvard Yard badge by checking in to a certain numbers of locations. They also left tips at locations on and off campus for students and visitors alike to explore.
  • 51. KHP Erntedankfest | Prof. Tim Bruysten Gamification POS Case Study For opening weekend of their Men’s Store in NYC, Coach gave away free cologne ($85 value) to the first 200 customers who checked into the store on Foursquare. 10% of the traffic to the store that weekend came with Foursquare check ins. Causation or correlation is tough to say, but it looks like the promotion helped drive awareness and buzz for Coach’s first Men’s store launch.
  • 52. KHP Erntedankfest | Prof. Tim Bruysten http://www.watermarkconsult.net/blog/2012/02/01/the-roi-of-a-great-customer-experience/
  • 53. KHP Erntedankfest | Prof. Tim Bruysten RECAP
  • 54. KHP Erntedankfest | Prof. Tim Bruysten Antifragile Business Artificial Enterprise Digital Enterprise Context Strategy Resilient Brand Potentialanalyse Internal Empowerment External Empowerment Feedback Loops 1% Finished Multi-Network Organisation
  • 55. KHP Erntedankfest | Prof. Tim Bruysten Das ist alles erst der Anfang.
  • 56. KHP Erntedankfest | Prof. Tim Bruysten Danke! Prof. Tim Bruysten www.bruysten.com richtwert GmbH www.richtwert.eu Informationen zum Vortrag: http://co-x.eu/khp/ xing.com/profile/Tim_Bruysten facebook.com/bruysten de.linkedin.com/in/bruysten twitter.com/timbruysten

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