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Deutscher Online Handelskongress

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Published

Meine Folien zu meiner Keynote auf dem Deutschen Online Handelskongress am 09.05.2012 in Frankfurt.

Meine Folien zu meiner Keynote auf dem Deutschen Online Handelskongress am 09.05.2012 in Frankfurt.

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  • 1. Future Trends for Local, Mobile & Social Commerce Prof. Tim Bruysten richtwert GmbH | Mediadesign Hochschule Deutscher Online Handelskongress 2012
  • 2. AgendaA B CBeyond Push & Pull Brands and Networks Customer of the Future
  • 3. A Beyond Push and Pull
  • 4. Push `n Pull? Conference Office Family Bowling Customer Friends Social Graphs Shopping-Center
  • 5. Exampleisraelconsulate: “PM Lieberman in Haaretz #interview: Israel ready for mutual #peace. http://bit.ly/JFbIk”katrinayellow: “@israelconsulate PM Lieberman? not FM?”israelconsulate: “@katrinayellow Our bad. PM Netanyahu, FM Lieberman.”katrinayellow: “@israelconsulate yeah I thought I woke up in an alternate reality. now THAT would beinteresting :)”israelconsulate: “@katrinayellow Well we, for one, represent only one government, an alternate reality wouldbe way too complicated”gyokusai: “@israelconsulate ROFL I so love your subtle laugh-out-loud sense of humor. Just promise to keepit, will you.”israelconsulate: @gyokusai We’ll do our best. Trying for witty response, but you’ll have to wait for our nextmoment of inspiration.
  • 6. Social Redaktion“Conversation is King, contentis just something to talk about.”—Cory Doctorow
  • 7. 2 Indizien…
  • 8. 1 Network-Connections are always possible Conference Office Family Bowling Customer Friends Shopping-Center
  • 9. 1 Network-Connections are always possible Conference Office Family Bowling Customer Friends Shopping-Center Run innovation? Win an election? Save the Euro? Heal Illnesses?
  • 10. Product Lifecycle„classical Lifecycle“ 100 75 50Absatz 25 0 Entwicklung Einführung Wachstum Reife Rückgang
  • 11. Product Lifecycle „Web2.0 Lifecycle“ 100Netzwerk Involvierung 75 50 25 0 Entwicklung Einführung Wachstum Reife Rückgang
  • 12. Product Lifecycle „Web2.0 Lifecycle“ 100Netzwerk Involvierung 75 50 25 0 Entwicklung Einführung Wachstum Reife Rückgang
  • 13. Involvement ri ng ng on -X cy ci ti o cr a ito ur va C o on dSo n no em M I D S M row en id C p u O L iq
  • 14. Involvement ri ng ng on -X cy ci ti o cr a ito ur va C o on dSo n no em M I D S M row en id C p u O L iq
  • 15. 2 Networks can be created spontaneously
  • 16. 2 Networks can be created spontaneously …to connect those who share a necessity
  • 17. 2 Networks can be created spontaneously …to connect those who share a necessityCommonalities Complements Discurses Conflicts
  • 18. Taxonomy of Situations Commonalities Complements Discurses Conflicts destruktive Destruction Cell Conflict War coordinative Planning Dialog Argument Attack cooperative Prayer Conversation Debate Maneuver collaborative Project Product Change Process co-creative Vision Procreation Society Discovery disruptive Utopy Creation Divorce Dystopy
  • 19. B Three Levels of Understanding Brands in Networks
  • 20. 1 The Roles in a Network
  • 21. 1 The Roles in a Network
  • 22. 2 Understanding your Brand-Archetype
  • 23. 2 Understanding your Brand-Archetype Servant Seller Seducer Controller
  • 24. 2 Understanding your Brand-Archetype Servant Seller Seducer Controller Influence Power
  • 25. 3 Quality of Networks
  • 26. 3 Quality of Networks 1 2 3 4 physical network digital assisted network digital network algorithmic network rising complexity
  • 27. 3 Quality of Networks physical network digital assisted network digital network algorithmic network rising complexity
  • 28. 3 Quality of Networks natural artificial aesthetic physical network digital assisted network digital network algorithmic network rising complexity
  • 29. 3 Quality of Networks analog formal digital evolutionary disruptive natural artificial aesthetic physical network digital assisted network digital network algorithmic network rising complexity
  • 30. 3 Quality of Networks„Genotype“ analog formal digital evolutionary disruptive„Sociotype“ natural artificial aesthetic„Phenotype“ physical network digital assisted network digital network algorithmic network rising complexity
  • 31. Electronic Stock Exchang 3 Quality of Networks Workplace Friends Family Party Clan„Genotype“ analog formal digital evolutionary disruptive„Sociotype“ natural artificial aesthetic„Phenotype“ physical network digital assisted network digital network algorithmic network rising complexity
  • 32. Electronic Stock Exchang 3 Quality of Networks Workplace Friends Family Party Clan Net Range Index„Genotype“ analog formal digital evolutionary disruptive„Sociotype“ natural artificial aesthetic„Phenotype“ physical network digital assisted network digital network algorithmic network rising complexity
  • 33. C Customer of the Future
  • 34. Book AudioBook eBookDocuments
  • 35. Book AudioBook eBook ExperienceDocuments Performances
  • 36. Book AudioBook eBook ErfahrungenDokumente PerformateDefined through the producer Defined by Society
  • 37. FamilieEmpfehlungen Freunde80% der Menschen vertrauen KonferenzEmpfehlungen von Freunden. Kunde(nur 14% vertrauen der Werbung)
  • 38. Familie KegelklubBelohnung (Motivation) Freunde Konferenz Kunde
  • 39. Evolution of Markets Space Medium Borders Themes Inhabitants User Territory Network Property Awareness http://www.rand.org/pubs/working_papers/WR433.html Spatiale Culture Communication Culture Territorial Laws Educational Strategy
  • 40. Future Consumer… Conference Office Family Bowling Customer Friends Shopping-Center
  • 41. You can‘t fight complexityNiklas Luhmann
  • 42. Contact xing.com/profile/Tim_BruystenProf. Tim Bruysten facebook.com/bruystenwww.bruysten.com de.linkedin.com/in/bruysten twitter.com/timbruystenrichtwert GmbHwww.richtwert.euInformation: http://richtwert.eu/dohk2012/