Alles erst der Anfang
Ausblick und Szenarien für den Games-Markt
Foto: Mick Talbot
Quality Circle Gaming, 06.05., Hamburg
...
Was wir machen
Aufbruch
321
Der innerste Kreis Rückkehr mit dem Elixier
Agenda
Aufbruch
1
https://www.youtube.com/watch?v=aBCVlIGQ0B4
https://www.youtube.com/watch?v=sUIqfjpInxY
https://www.youtube.com/watch?v=RhIa4KtrqqU
Augmented Reality Augmented Environments Augmented Platforms
Trend of Augmentation
Szenario:
The World is not enough
Neue Kooperationen für die Games Industrie
Automobilindustrie, (Innen)Architektur, Krank...
http://vimeo.com/23164779
https://www.youtube.com/watch?v=4yT2zrIUDjM
http://vimeo.com/64389936
http://vimeo.com/2834270
Smart Tables
Trend of Convenience
Smart TV Smart WatchesTablets
Szenario:
Transparent Technology
Second Screens
dynamic-, social-, mobile- Controller
Convergent Games
Digital-Table-Top
M...
https://www.youtube.com/watch?v=32lkdl_jQVo
macrumors.com: "Wild Rumor of Apple EarPods with Biometric Sensors Has Roots in Apple's Research"
http://www.cs.rochester.edu/hci/pubs/pdfs/FoodMood.pdf
Trend of Embodiment
Device Integrated Hidden
Szenario:
Harry Potter World
There’s an App for that
Everything is a Device with Apps. And App-Stores.
Augmented Humans
In...
https://www.youtube.com/watch?v=4FunXnJQxYU
https://www.facebook.com/f8
http://vimeo.com/87522764
Trend of Platformication
Wallet Garden Platforms Open Web Platforms Everything as a Platform
Szenario:
Finite and Infinite Games
Plattform War
Who will establish the next Standards?
Blue Ocean!
Do not think, somethin...
http://www.youtube.com/watch?v=pMFdImwMDRY
https://www.youtube.com/watch?v=wE3fmFTtP9g
https://www.youtube.com/watch?v=tFrjrgBV8K0
Autonomous Systems Robust Robots Humanoid Robots
Trend of Automation
Szenario:
Meatspace NPCs
Tamagotchis on Steroids
toy-level intelligent robot design
Love & Sex with Robots
changing ethics...
http://www.youtube.com/watch?v=_ZyU6po_E74
http://www-05.ibm.com/de/pov/watson/index.html http://www.youtube.com/watch?v=Qv5JVRfYGnU
http://apstatsmonkey.com/
Artificial Intelligence
Trend of Intelligence
Predictive Analytics Artificial Poetry
Szenario:
Everything Intelligent
Artificial Intelligence on Gamedesign-Level
Artificial rendered Mechanics, Strategies, Stor...
https://www.youtube.com/watch?v=76lIQtE8oDY
https://www.youtube.com/watch?v=rNRDc714W5I
Brain Reading
Trend of Singularity
Brain Writing
Szenario:
Deep Brain Immersion
Ultra-Realistic Game Experiences
Computer to Brain Interfaces
Inception as MMORPG
Games as ...
Der innerste Kreis
2
Magnavox Odyssey, 1972
„640kb should
be enough for
anybody…“
„640kb should
be enough for
anybody…“
Bill Gates, 1981
Loading Digitalization…
1% Finished
1% Finished
Loading Digitalization…
Big Data
Social Media
Social Enterprises
IP
Internet of Things
3D-Druck
RFID
Augmented...
1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
M...
1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
M...
1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
M...
1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
M...
Loading Digitalization…
0,1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial...
Loading Digitalization…
0,1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial...
Loading Digitalization…
0,1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial...
Digitales Geld
Vernetzung
3D Printing
Dronen
Digitales Geld
Vernetzung
3D Printing
Dronen
Beacons
Bitcoin
Fast Delivery
Home Retail
Arts & Crafts
Digitales Geld
Vernetzung
3D Printing
Dronen
Beacons
Bitcoin
Fast Delivery
Home Retail
Arts & Crafts
Bildquelle
Szenario:
...
WAS IST DAS
GEGENTEIL
VON SPIEL?
Foto: (c) Sabrina Nicke
LETHARGIE
LETHARGIE
Spiel
1
Arbeit?
Lernen?
Gallup Engagement Index
»What if we decided to use
everything we know about
game design to fix what‘s
wrong with reality?«
Jane McGonigal, reality ...
http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobi...
http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobi...
Siehe auch: Wirtschaftswoche 7/2014 vom 10.02.2014, Seite 64ff
Abschlussrate
ist zweistellig
gestiegen
fold.it
watermarkconsult.net
Digitales Geld
Vernetzung
3D Printing
Dronen
Beacons
Bitcoin
Fast Delivery
Home Retail
Arts & Crafts
Bildquelle
Szenario:
...
Rückkehr mit dem Elixier
3
Everything is Context Everything is a GameEverything is a Device
Trend of Digitalization
Szenario:
Life as a Game
Intercultural Gamedesign
Languages, Gestures, Symbols, Story, Monetarization
Interoperable Gamede...
Alles erst der Anfang
Gegen Komplexität kann man nicht protestieren.Niklas Luhmann
Danke!
Prof. Tim Bruysten
bruysten@richtwert.eu
!
www.bruysten.com
xing.com/profile/Tim_Bruysten
facebook.com/bruysten
de.l...
Alles erst der Anfang – Ausblick und Szenarien für den Gamesmarkt
Alles erst der Anfang – Ausblick und Szenarien für den Gamesmarkt
Alles erst der Anfang – Ausblick und Szenarien für den Gamesmarkt
Alles erst der Anfang – Ausblick und Szenarien für den Gamesmarkt
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Alles erst der Anfang – Ausblick und Szenarien für den Gamesmarkt

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Ein Blick in die Glaskugel: Nahe und ferne Szenarien für die Gamesbranche.

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Alles erst der Anfang – Ausblick und Szenarien für den Gamesmarkt

  1. 1. Alles erst der Anfang Ausblick und Szenarien für den Games-Markt Foto: Mick Talbot Quality Circle Gaming, 06.05., Hamburg Prof. Tim Bruysten | Mediadesign Hochschule | richtwert GmbH
  2. 2. Was wir machen
  3. 3. Aufbruch 321 Der innerste Kreis Rückkehr mit dem Elixier Agenda
  4. 4. Aufbruch 1
  5. 5. https://www.youtube.com/watch?v=aBCVlIGQ0B4
  6. 6. https://www.youtube.com/watch?v=sUIqfjpInxY
  7. 7. https://www.youtube.com/watch?v=RhIa4KtrqqU
  8. 8. Augmented Reality Augmented Environments Augmented Platforms Trend of Augmentation
  9. 9. Szenario: The World is not enough Neue Kooperationen für die Games Industrie Automobilindustrie, (Innen)Architektur, Krankenkassen, … digital-augmented LARP & Cosplay digital cultural driven identities Gamification als Universalkleber gestaltete Heldenreisen im Alltag
  10. 10. http://vimeo.com/23164779
  11. 11. https://www.youtube.com/watch?v=4yT2zrIUDjM
  12. 12. http://vimeo.com/64389936
  13. 13. http://vimeo.com/2834270
  14. 14. Smart Tables Trend of Convenience Smart TV Smart WatchesTablets
  15. 15. Szenario: Transparent Technology Second Screens dynamic-, social-, mobile- Controller Convergent Games Digital-Table-Top Meta-Development Platform-independent Programming & Design Patterns
  16. 16. https://www.youtube.com/watch?v=32lkdl_jQVo
  17. 17. macrumors.com: "Wild Rumor of Apple EarPods with Biometric Sensors Has Roots in Apple's Research"
  18. 18. http://www.cs.rochester.edu/hci/pubs/pdfs/FoodMood.pdf
  19. 19. Trend of Embodiment Device Integrated Hidden
  20. 20. Szenario: Harry Potter World There’s an App for that Everything is a Device with Apps. And App-Stores. Augmented Humans Invisible Devices augments the capabilities of humans. Wearables as magical Artifacts, Weapons or Keys While everything is digital and connected… Everybody is a fakir Controll your body and play against others
  21. 21. https://www.youtube.com/watch?v=4FunXnJQxYU
  22. 22. https://www.facebook.com/f8
  23. 23. http://vimeo.com/87522764
  24. 24. Trend of Platformication Wallet Garden Platforms Open Web Platforms Everything as a Platform
  25. 25. Szenario: Finite and Infinite Games Plattform War Who will establish the next Standards? Blue Ocean! Do not think, something is too weird…
  26. 26. http://www.youtube.com/watch?v=pMFdImwMDRY
  27. 27. https://www.youtube.com/watch?v=wE3fmFTtP9g
  28. 28. https://www.youtube.com/watch?v=tFrjrgBV8K0
  29. 29. Autonomous Systems Robust Robots Humanoid Robots Trend of Automation
  30. 30. Szenario: Meatspace NPCs Tamagotchis on Steroids toy-level intelligent robot design Love & Sex with Robots changing ethics and society Headshot! Ego-Shooter meets Paintball
  31. 31. http://www.youtube.com/watch?v=_ZyU6po_E74
  32. 32. http://www-05.ibm.com/de/pov/watson/index.html http://www.youtube.com/watch?v=Qv5JVRfYGnU
  33. 33. http://apstatsmonkey.com/
  34. 34. Artificial Intelligence Trend of Intelligence Predictive Analytics Artificial Poetry
  35. 35. Szenario: Everything Intelligent Artificial Intelligence on Gamedesign-Level Artificial rendered Mechanics, Strategies, Stories and Maps Artificial Intelligence for Dialogues NPCs are talking, not playing an audio file or following a script
  36. 36. https://www.youtube.com/watch?v=76lIQtE8oDY
  37. 37. https://www.youtube.com/watch?v=rNRDc714W5I
  38. 38. Brain Reading Trend of Singularity Brain Writing
  39. 39. Szenario: Deep Brain Immersion Ultra-Realistic Game Experiences Computer to Brain Interfaces Inception as MMORPG Games as Brain to Brain Platforms Alice in Wonderland as MMORPG Going beyond Physics Multisensoric Engines Playing with every Sense
  40. 40. Der innerste Kreis 2
  41. 41. Magnavox Odyssey, 1972
  42. 42. „640kb should be enough for anybody…“
  43. 43. „640kb should be enough for anybody…“ Bill Gates, 1981
  44. 44. Loading Digitalization… 1% Finished
  45. 45. 1% Finished Loading Digitalization… Big Data Social Media Social Enterprises IP Internet of Things 3D-Druck RFID Augmented Reality Blue Tooth Beacon Brain Reading Brain 2 Brain Comm.
  46. 46. 1% Finished Campfire Society Nano AssemblerBio Assembler Big Data Predictive Analytics Industrial Robots Household Robots Military Robots Drones Social Media Social Enterprises Digital Enterprises Digital Society Aesthetic Society Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence Humanoid Robots Better than Human Robots Pre-Crime Mind Uploads Utility Dust Mind ReadingC2B Interfaces Mind Security Software Healthcare IP Internet of Things Artificial Enterprises Living Enterprises Kardashev X Society 3D-Druck Terminator Self Driving Cars Self Flying Planes Kardashev 1 Society Dyson Spären RFID Augmented Reality Virtual Reality Mind Writing Gen Food Printed Food Artificial Life Artificial Animals Hybrid Animals Love & Sex with Robots Kill Decision Loading Digitalization…
  47. 47. 1% Finished Campfire Society Nano AssemblerBio Assembler Big Data Predictive Analytics Industrial Robots Household Robots Military Robots Drones Social Media Social Enterprises Digital Enterprises Digital Society Aesthetic Society Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence Humanoid Robots Better than Human Robots Pre-Crime Mind Uploads Utility Dust Mind ReadingC2B Interfaces Mind Security Software Healthcare IP Internet of Things Artificial Enterprises Living Enterprises Kardashev X Society 3D-Druck Terminator Self Driving Cars Self Flying Planes Kardashev 1 Society Dyson Spären RFID Augmented Reality Virtual Reality Mind Writing Gen Food Printed Food Artificial Life Artificial Animals Hybrid Animals Love & Sex with Robots Kill Decision Loading Digitalization…
  48. 48. 1% Finished Campfire Society Nano AssemblerBio Assembler Big Data Predictive Analytics Industrial Robots Household Robots Military Robots Drones Social Media Social Enterprises Digital Enterprises Digital Society Aesthetic Society Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence Humanoid Robots Better than Human Robots Pre-Crime Mind Uploads Utility Dust Mind ReadingC2B Interfaces Mind Security Software Healthcare IP Internet of Things Artificial Enterprises Living Enterprises Kardashev X Society 3D-Druck Terminator Self Driving Cars Self Flying Planes Kardashev 1 Society Dyson Spären RFID Augmented Reality Virtual Reality Mind Writing Gen Food Printed Food Artificial Life Artificial Animals Hybrid Animals Love & Sex with Robots Kill Decision Loading Digitalization…
  49. 49. 1% Finished Campfire Society Nano AssemblerBio Assembler Big Data Predictive Analytics Industrial Robots Household Robots Military Robots Drones Social Media Social Enterprises Digital Enterprises Digital Society Aesthetic Society Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence Humanoid Robots Better than Human Robots Pre-Crime Mind Uploads Utility Dust Mind ReadingC2B Interfaces Mind Security Software Healthcare IP Internet of Things Artificial Enterprises Living Enterprises Kardashev X Society 3D-Druck Terminator Self Driving Cars Self Flying Planes Kardashev 1 Society Dyson Spären RFID Augmented Reality Virtual Reality Mind Writing Gen Food Printed Food Artificial Life Artificial Animals Hybrid Animals Love & Sex with Robots Kill Decision Loading Digitalization… Gegenwart Zukunft Science Fiction
  50. 50. Loading Digitalization… 0,1% Finished Campfire Society Nano AssemblerBio Assembler Big Data Predictive Analytics Industrial Robots Household Robots Military Robots Drones Social Media Social Enterprises Digital Enterprises Digital Society Aesthetic Society Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence Humanoid Robots Better than Human Robots Pre-Crime Mind Uploads Utility Dust Mind ReadingC2B Interfaces Mind Security Software Healthcare IP Internet of Things Artificial Enterprises Living Enterprises Kardashev X Society 3D-Druck Terminator Self Driving Cars Self Flying Planes Kardashev 1 Society Dyson Spären RFID Augmented Reality Virtual Reality Mind Writing Gen Food Printed Food Artificial Life Artificial Animals Hybrid Animals Love & Sex with Robots Kill DecisionSiggi Becker, 2013 www.siggibecker.de
  51. 51. Loading Digitalization… 0,1% Finished Campfire Society Nano AssemblerBio Assembler Big Data Predictive Analytics Industrial Robots Household Robots Military Robots Drones Social Media Social Enterprises Digital Enterprises Digital Society Aesthetic Society Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence Humanoid Robots Better than Human Robots Pre-Crime Mind Uploads Utility Dust Mind ReadingC2B Interfaces Mind Security Software Healthcare IP Internet of Things Artificial Enterprises Living Enterprises Kardashev X Society 3D-Druck Terminator Self Driving Cars Self Flying Planes Kardashev 1 Society Dyson Spären RFID Augmented Reality Virtual Reality Mind Writing Gen Food Printed Food Artificial Life Artificial Animals Hybrid Animals Love & Sex with Robots Kill DecisionSiggi Becker, 2013 www.siggibecker.de http://www.mpg.de/5917127/ferenc_krausz
  52. 52. Loading Digitalization… 0,1% Finished Campfire Society Nano AssemblerBio Assembler Big Data Predictive Analytics Industrial Robots Household Robots Military Robots Drones Social Media Social Enterprises Digital Enterprises Digital Society Aesthetic Society Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence Humanoid Robots Better than Human Robots Pre-Crime Mind Uploads Utility Dust Mind ReadingC2B Interfaces Mind Security Software Healthcare IP Internet of Things Artificial Enterprises Living Enterprises Kardashev X Society 3D-Druck Terminator Self Driving Cars Self Flying Planes Kardashev 1 Society Dyson Spären RFID Augmented Reality Virtual Reality Mind Writing Gen Food Printed Food Artificial Life Artificial Animals Hybrid Animals Love & Sex with Robots Kill DecisionSiggi Becker, 2013 www.siggibecker.de http://www.mpg.de/5917127/ferenc_krausz … alle (diese) Technologien dienen dem Schließen einer Lücke…
  53. 53. Digitales Geld Vernetzung 3D Printing Dronen
  54. 54. Digitales Geld Vernetzung 3D Printing Dronen Beacons Bitcoin Fast Delivery Home Retail Arts & Crafts
  55. 55. Digitales Geld Vernetzung 3D Printing Dronen Beacons Bitcoin Fast Delivery Home Retail Arts & Crafts Bildquelle Szenario: Game Based „Steam Punk“ Currencies Währungen als Mode „Wie, kein GTA-Dollar… tja“ Nur gültig in Augmented Realities & Cosplay Games „Living the Game as Urban Culture“ Vertrauen entsteht durch kulturelle Nähe „Trust your friends, not the brands“
  56. 56. WAS IST DAS GEGENTEIL VON SPIEL? Foto: (c) Sabrina Nicke
  57. 57. LETHARGIE
  58. 58. LETHARGIE Spiel 1 Arbeit? Lernen?
  59. 59. Gallup Engagement Index
  60. 60. »What if we decided to use everything we know about game design to fix what‘s wrong with reality?« Jane McGonigal, reality is broken, 2011
  61. 61. http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
  62. 62. http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
  63. 63. Siehe auch: Wirtschaftswoche 7/2014 vom 10.02.2014, Seite 64ff Abschlussrate ist zweistellig gestiegen
  64. 64. fold.it
  65. 65. watermarkconsult.net
  66. 66. Digitales Geld Vernetzung 3D Printing Dronen Beacons Bitcoin Fast Delivery Home Retail Arts & Crafts Bildquelle Szenario: Gamified Customer Journeys Neue Komplexität im Gamedesign
 Motivations- & Entwicklungspsychologie Neue Märkte für Gamedesigner
 Vom E-Commerce bis zum Employer-Branding Neue Akzeptanz für die Branche
 Brutto-Sozial-Glück
  67. 67. Rückkehr mit dem Elixier 3
  68. 68. Everything is Context Everything is a GameEverything is a Device Trend of Digitalization
  69. 69. Szenario: Life as a Game Intercultural Gamedesign Languages, Gestures, Symbols, Story, Monetarization Interoperable Gamedevelopment More platforms & devices than ever Integrated Games Complexer Mechanics, Deeper Integration in Social Situations
  70. 70. Alles erst der Anfang Gegen Komplexität kann man nicht protestieren.Niklas Luhmann
  71. 71. Danke! Prof. Tim Bruysten bruysten@richtwert.eu ! www.bruysten.com xing.com/profile/Tim_Bruysten facebook.com/bruysten de.linkedin.com/in/bruysten twitter.com/timbruysten ! richtwert GmbH www.richtwert.eu ! Mediadesign Hochschule www.mediadesign.de Nächste Termine:15.05.: PwC Investmentforum, Frankfurt 22.05.: Keynote / Fachforum T-Systems, Dresden 25.06.: Akademie d. dt. Buchhandels, MünchenDownloads & Inspiration:http://richtwert.eu/sqs/ Quality Circle Gaming, 06.05., Hamburg

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