Using Social Media along the border

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This was a presentation that was given on March 6, 2013. The presentation was designed to help National Weather Service offices along the border better use social media in cross border community building and information exchange.

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Using Social Media along the border

  1. 1. Social Media along the Border Tim Brice NWS – El Paso Virtual Border Conference 3/6/2013
  2. 2. Mexico Top 5 Growth
  3. 3. Internet Users
  4. 4. Smart Phone Growth
  5. 5. Top 5 Social Networks in Mexico
  6. 6. Create a list of Mexican tweeters
  7. 7. Search for keywords
  8. 8. Monitor Local Spanish Language Media Facebook pages
  9. 9. Monitor YouTube
  10. 10. How to get startedSee what words and hashtags are trending Trendsmap.com
  11. 11. How to get startedFollow some Mexican weather related accounts: @huracanconagua – SMN @ClimaChih – SMN in Chihuahua @conaguainforma - CONAGUA @David_Korenfeld – Director of CONAGUA @ConaguaBC – CONAGUA in Baja California @Conagua_Sonora – CONAGUA in Sonora @ConaguaCoahuila – CONAGUA in Coahuila @Conaguariobravo – CONAGUA in Nuevo Leon @Conaguatamaulip – CONAGUA in Tamaulipas
  12. 12. How to get startedWho do those accounts follow?
  13. 13. How to build communityFollow your local Spanish language media outlets
  14. 14. How to build communityFollow your local Spanish language media personalities
  15. 15. Tweet in SpanishServes the Spanish speaking communities on both sides ofthe borderCan help start conversationsHelps to build community
  16. 16. Other TipsDon’t be afraid to start a conversationAsk your Mexico partners (EM’s, Media, Education) ifthey are on Facebook or Twitter (or Google+)Reshare and Retweet their informationFind out who your local Spanish language powertweeters areIt will take time…
  17. 17. Questions ???Tim Bricetim.brice@noaa.gov@timbrice17about.me/timbrice(575)589-4088

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