Mma #toptensocial 27.07.2011

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Discussion Slides for the MMA Social network Debate #To

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Mma #toptensocial 27.07.2011

  1. 1. MMA SOUTH AFRICA<br />Social Networking Debate <br />Cape Town - Jul 2011<br />
  2. 2. #toptensocial<br />Social Networking Debate<br />Moderated byTim Bishop – Prezence Digital <br />@timprezence<br />
  3. 3. Be whoever you want to be in SM<br />Legends in their lunchboxes?<br />We become interesting, indestructible, brave and super human when we are in a car or using SM. Face to face – not so much. The new extreme human variable!<br />
  4. 4. Some Of SA’s Top Social Brands<br />#toptensocial brands in South Africa<br />Having someone to talk to when necessary gives the brand reliability<br />YOUR THOUGHTS?<br />
  5. 5. Some Of SA’s Top Social Brands<br />Who can control a Diva?<br />Big brands can use that loyalty for new product launches and use social networks to launch them<br />But you only need it to go wrong for one person and that bad press will get out there.<br />YOUR THOUGHTS?<br />
  6. 6. Some Of SA’s Top Social Brands<br />What if the consumer is wrong?<br />What if the consumer is wrong?<br />It provides a voice to let the brand know that they’ve done something wrong. And even when they don’t respond, keep telling them!<br />It provides a voice to let the brand know that they’ve done something wrong. And even when they don’t respond, keep telling them!<br />YOUR THOUGHTS?<br />
  7. 7. Some Of SA’s Top Social Brands<br />What if the Diva gets it wrong?<br />But sometimes, a customer gets it very wrong. Sure, the customer is always right. Right? Incorrectly blaming a brand for removing a post when that isn’t the case is wrong. <br />YOUR THOUGHTS?<br />
  8. 8. Cost Per Follower<br />What if a Brand wants to buy a community?<br />YOUR THOUGHTS?<br />
  9. 9. Cost Per Follower<br />Twitter Advertising…. #plus or #fail<br />Twitter has recently launched Geo-centric searches in SA which uses a Cost Per Follower model. <br />During FNB’s app launch, Standard Bank was talked about because of this search.<br />YOUR THOUGHTS?<br />
  10. 10. Value Per Follower<br />Can anyone confirm this?<br />=$15 per fan<br />=$3 per follower<br />ARE BUYING LIKES ‘QUALITY’ USERS OR IS IT THE SCATTER GUN EFFECT?<br />
  11. 11. Facebook vs Twitter vs Google+<br />Who will win the circle jerk?<br />Google+ still favours the consumer – There is very little commercially happening on Google+ at the moment. <br />YOUR THOUGHTS?<br />
  12. 12. Cost Per Follower<br />THOUGHTS?<br />
  13. 13. Who Should Manage Communities?<br />Who should manage the circle jerk?<br />Running the social communities by the BRANDS themselves will avoid additional steps created by waiting for brands’ responses?<br />They can be led by the social strategy put forward by the DIGITAL agency and run efficiently by the PR agency?<br />YOUR THOUGHTS?<br />
  14. 14. Social Check-Ins<br />Let’s encourage our stalkers…<br />We may as well install webcams in our bathrooms to save them the effort.<br />Why waste your time creating online profiles! <br />There’s no need to interact with customers if your food and service is already top class. <br />Your thoughts?<br />
  15. 15. Thanks to our ‘expert’ audience debating panel for making this possible. Do we really need Lunchbox-legends to come and tell us how to be human?<br />The moderator’s debate conclusion?<br />When dealing with the extreme human variable, how can there be a conclusion?@timprezence<br />

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