About I’m part of the team responsible for rolling out the multi-channel roadmap for the different Do-It-Yourself formulas of Maxeda with 370 stores in the Benelux and their digital channels Praxis.nl, Praxisuincentrum.nl, Brico.be & Plan-IT.be, to ensure the e-Commerce targets, product performance and to provide an excellent customer experience for the 10 million users on desktop, tablet and mobile.
Project: Redesign Praxis, Brico and Plan-it and rollout e-commerce platforms for the Netherlands and Belgium.
Project: Online branding Praxis tuincentrum and rollout e-commerce platform
Project: define and implement Online analytics
Project: Praxis outlet
Project: Praxis Loyalty app