Transcript of "Designer Copywriter Long Copy Examples"
It can sometimes be awkward to read long-copy on a website so I’ve collated
a few examples here to make it easier to browse through.
You can see some of them in context at: www.designer-copywriter.com
I’ve written for most types of media and all sorts of business and consumer
sectors so if you’d like to see an example of writing not covered here please
contact me and I’ll send you one.
Forest Holidays - Log Cabin Rental Page 2
Unity College - Faith School Page 3
Kersaint Cobb - Natural Flooring Page 4
Communicare - Intensive Care at Home Page 5
Sales Letters, Direct Mail and Leaflets
Abel Alarms - Electronic Security Page 6
Taylor UK - Ice Cream Machines Pages 7-9
RS Components - Tool and Equipment supplier Page 10
PC World - Service Support Package Page 11
Geosynthetics - Construction Supplies Page 12
Breadmakers Page 13
Bond Street Page 14
Email: firstname.lastname@example.org or call: 01858 462747 / 07966 973389
Forest Holidays - Extracts from brochure
Welcome to the forest…
Leave behind the noise and bustle of everyday life and head for the tranquillity and
sheer beauty of our native woodland.
Let the magic of the forest reinvigorate your senses. Spend real quality time with
family and friends, or enjoy secluded romantic breaks for two. Discover relaxing,
comfortable cabins and peaceful camping and caravan sites that bring you closer to
You’ll find our sites in beautiful woodland settings maintained by the Forestry
Commission where their natural character is preserved and nurtured for future
Turn the page and track down your perfect forest holiday…
Hide away in the heart of the forest and experience nature on your doorstep with our
Experience the exhilaration of waking up in beautiful natural surroundings and
breathing in fresh, clean air.
Choose from three of the UK’s most stunning woodland locations – Strathyre in
Scotland, Keldy in North Yorkshire and Deerpark in Cornwall – then unwind in
A breathtaking location in the dramatic North York Moors.
Look forward to a relaxing, peaceful stay away from the hustle and bustle. Enjoy quiet
picnics, follow nature walks and take in the magnificent views from forest viewpoints.
A haven for wildlife, Keldy has mile after mile of woodland trails to explore by walking
or cycling so you can get closer to the flora and fauna in this enchanted setting.
Just a short distance away you can experience the spectacular scenery of open
moorland, fertile valleys and picturesque market towns. You’re close to the sea too –
why not visit the wide sandy beaches of Scarborough, see fishing boats in the port of
Whitby or explore the old smugglers haunt of Robin Hoods Bay?
Revitalise yourself with a short winter break and experience the moors on a crisp
winter day or try a summer holiday spending long, lazy evenings in lush green
As well as miles of beautiful walks and cycle trails, you can go orienteering, follow
nature trails and watch wildlife from our forest hides. There are also Forestry
Commission Ranger-led walks and activities including the Dalby Forest Visitor Centre
with its observatory and craft workshops.
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Unity College Faith School - Extracts from school prospectus
Welcome to Unity College
We never forget you’re trusting us with your child’s future. And for us that means not
just academic achievement but happiness, confidence and personal development.
Education at Unity is about working with the whole child - he or she is more than
simply a pupil. Like you, we want your child to be a supportive friend, a citizen of the
local community and enjoy the freedom to learn unhindered.
We work hard to create an environment that encourages all of these things at the
same time as embracing diversity and allowing children to realise their potential – no
matter where they’re starting from.
We provide a Church of England education for those members of the community to
whom faith is a vital part of their learning. However no one is excluded and everyone
is invited to find out more about Christian faith and values.
We embrace everyone as a unique individual whatever their personal beliefs, culture
or religion and consider it our duty to place your child at the centre of their own
learning, helping them to achieve the best they can.
Sharon Goode, Principal
Meeting the needs of every child
If your child is facing challenging circumstances we’ll do our utmost to make sure they
have the same opportunities as every other student and extra support – not just
academically but in helping to build self-esteem and increase self-knowledge.
We provide a caring support network that joins together curriculum leaders, learning
mentors and heads of house with SEN staff. By working in this way we can make sure
that no one falls behind and that everyone reaches their individual potential.
We believe that your child’s happiness is a vital part of their education. That’s why we
foster a caring and supportive atmosphere that aims to understand the ‘whole child’
and their unique situation. We aim to encourage and nurture students so that they can
feel good about themselves and increase their self-confidence.
Learning Support Assistants are on hand to guide students during normal lessons and
our Inclusion Faculty provides additional support outside the classroom. Every child
has their own individual strengths and those with exceptional gifts and talents will also
benefit from extra support and encouragement.
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Kersaint Cobb Natural Flooring - Extracts from product catalogue
Walk across the World…
…The hills of New Zealand, the beaches of India, the crests of Asia, the deserts of
Africa and South America…
These are just some of the places where the story of our beautiful natural
floorcovering range begins.
Subtle shades and rich tones have been sourced from the finest producers across the
world. Their natural surroundings provide the inspiration for our traditional and modern
designs that will bring character and richness into your home.
Explore our brochure and discover a creative and diverse collection of natural fibre
floorcoverings. From the softness and warmth of wool to the exciting textures of grass,
jute, coir and sisal, our selection reflects the variety and beauty of the natural world in
which we live…
Soft and golden, the slender jute fibres from Bangladesh & India love the sun and the
humid times of the monsoon season. This is reflected in its appearance when woven
into gorgeous silky flooring.
Choose from machine made flat woven designs for a simple smooth surface, or try our
more luxurious handspun styles; with chunky weaves and rich with natural colour they
really highlight its natural source.
You’ll love jute in the quieter areas of your home and experience a calming, soothing
feel. What’s more you can relax with the knowledge that jute is recyclable &
The pale green and yellow hues of our seagrass are a natural reflection of the
Vietnamese landscape where it is grown and harvested. After reaching China it is
spun and woven into the most natural flooring we offer. With a thin latex backing
seagrass will live and breathe in your home, ageing beautifully as its colour tone
changes throughout its life.
For even more freshness choose our fine seagrass products, the fibres of which are
harvested when the plant is much younger providing a more intense green colour and
a vivid way to bring the outside into your living space.
For something durable and darker try fitting mountain grass. Its firm bronzed fibres act
as a great contrast and offer a hardwearing option for the busier areas in your home.
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Communicare - Extracts from brochure
Communicare believe that quality of life for those with the most debilitating
illnesses means care at home.
Quality isn’t just about providing medical support - it’s about empowering seriously ill
patients to live as independently as possible and giving a voice to some of the most
vulnerable people in society.
With skills and expertise matched by few other companies, Communicare only look
after the most critically ill patients. Moreover, they have led the way in developing care
for conditions previously considered only appropriate in a hospital or care home
At the forefront of critical care, Communicare are changing perceptions about what is
achievable for the most serious cases. They understand how to treat them in the best
environment possible: the home, and excel in looking after patients with the following
Motor Neurone disease
Spinal cord injuries
Spinal muscular atrophy and associated conditions
Communicare provide the kind of care that goes beyond medical needs and recognise
the role that patients still have to play in the family and the community. They never
forget that a patient is foremost a person and believe that “minimum care standards”
are simply not an option.
80% of Communicare’s patients come to them after failed care.
What’s more their own record is 100% having not failed a single provision. By making
Communicare first choice for these kinds of cases you’re more likely to improve the
lives of patients through less disruption and a tailor made care team that really
understands the specific needs of each individual. Not only that you’ll be able to
forecast more reliably and avoid unplanned spending.
Every care team is hand-picked to meet the needs of each individual patient. This
might seem excessive, but when you consider that most provisions fail due to a lack of
understanding of the nature of the patient’s condition, then you’ll realise the value of
this in delivering reliability and support over the long-term.
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Abel Alarms - Sales letter to existing customers:
How would you like to save £200 simply by upgrading to Dual Signalling?
Our records show you’re currently using BT Redcare – if you’re using a dedicated BT
line for this changing to DualCom will save you hundreds of pounds every year on
At the same time DualCom provides you with dual signalling by landline and the
GPRS mobile phone network so an alarm can signal even after a landline fail or cut.
This method is preferred by the Police Service because it reduces the number of false
alarms resulting in less inconvenience for them and you!
DualCom’s advanced technology can use any telephone service provider so you don’t
have to be using BT to benefit. In addition it’s recognised by all the major insurance
companies as well as the Police and Fire Services and is already protecting over
50,000 premises across the UK.
A future proof service for the same cost
Upgrading your signalling system to DualCom will also help you avoid potential
disruption as BT’s 21st Century Digital Phone Network Update is rolled out over the
coming years – fitting is quick and easy too. Take a look at the enclosed brochure for
As an approved supplier we can install DualCom for a one-off cost of just £80 which
means it could pay for itself in your first six months use.
Here are five reasons why you should switch now…
• Dual Path signalling as standard
• Switch before (date) and we’ll freeze maintenance costs for two
• No need for dedicated BT telephone line saving on line rental
• Compatible with any telephone service provider
• Fewer false alarms
Contact us now and we’ll be delighted to quote you on the exact amount you could
save. Telephone 08448 00 22 77 and you’ll be connected straight to your local branch
or email to email@example.com marking Dualcom in the subject box.
CMC Information Systems Manager
PS. DualCom’s advanced technology means you’ll pay less for servicing too –
for some systems this could mean a reduction of £50 a year!
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Taylor Ice Cream machines - Direct mail leaflet to accompany physical “Profit
Take a look at our profit calculator and it’s easy to see how one of our machines
could mean higher sales, larger returns and bigger profits for you.
By offering soft ice cream cones, desserts, American thick shakes, slush and
smoothies you’ll be giving customers tempting reasons to visit your shop and come
back for more!
Choose from our outstanding range of high-quality frozen product equipment and get
ready to see your profits rise.
Just think how they could work for your business…
Many of the big chains are making money from our thick-shake machines
already – why shouldn’t you?
As an impulse purchase you can’t get much more tempting than an ice-cream
cone or a refreshing slush – tap into this market now!
Cafes and restaurants…
Customers always go for a frozen dessert – here’s one of the most
profitable ways to get ice cream on your menu!
With over 35 years experience in the development, distribution and service of catering
equipment, we are renowned for our dedicated after-sales support and the sole
distributor of Taylor and Frigomat.
And remember with these reliable, high-quality machines, you won’t just be increasing
sales – you’ll be earning a healthier profit on each sale too! So start calculating now
and discover what they can do for your business…
For an informal discussion on any of our models and the likely returns, call us
now on 0800 838896 or visit us at www.taylor-company.co.uk
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Taylor Ice Cream machines - Product Information leaflet for soft ice cream machines
Who can resist?
Enjoyed by everyone, soft ice cream cones are guaranteed to bring in customers. Our
machines are attractive and highly visible which means your customers will be
tempted to buy an ice cream every time. It’s a genuine, fun impulse purchase resulting
in bigger profits for you.
Plus, you can add your own touch of individuality by adding a range of different
toppings or by using the Flavor Burst™ system.
Benefits of selling soft ice cream:
• Quick and easy to dispense
• 50% more profitable than wrapped ice cream
• Cannot be kept in the home freezer – an impulse purchase that has to be
consumed on the spot
• Different toppings let you cater for all tastes and all ages
• Enjoy your share of the £200m soft ice cream market
Whatever the size of your business we have a model to suit. Take advantage of our
FREE consultation service and we’ll help you to choose from a wide range of reliable,
easy to use machines.
Features of our soft ice cream machines include:
• From 4-24 cones per minute
• Cleaning cycles from 3-14 days
• Modern innovative designs
• Floor or counter options
• Mix low warning light
• Standby system
• Electronic or manual controls
• Pump and gravity-fed systems
Find out more…
Discover how to tickle your customer’s taste buds at the same time as earning a
healthy profit. Call us now on 0800 838896 or contact firstname.lastname@example.org
and we’ll be delighted to provide further information and advice.
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Taylor Ice Cream Machines - Targeted letter to Dairy farmers after an episode of The
It’s so easy – even an apprentice can do it!
If you watched last week’s Apprentice you probably smiled at Alan Sugar’s recruits
attempting to develop an ice cream business on behalf of two dairy farmers.
But interestingly enough, even under difficult circumstances and with limited time
available, the winning team still managed to turn in £1400 selling artisan ice cream at
£1 per litre.
And if you look at the facts and figures behind the TV hype you’ll see that there really
is a genuine opportunity to generate significant profits from this growing business.
When you consider that an average cost for producing high quality ice cream in just
the same way, is just £3 per 5 litres, the profit margin for the winning team would have
been a huge £560! That’s 40p for every litre sold! Can you think of a more profitable
way to benefit from your excess milk?
With our artisan ice cream equipment and a small amount of training, it’s an
opportunity that you could easily take advantage of.
With over 35 years experience in the development, distribution and aftercare of
gourmet ice-cream equipment, we can help you create your own ice cream business.
We’ll advise you on the equipment you need as well as install and maintain it. What’s
more we’ll show you how to produce high quality gourmet ice-cream that’s just
In addition we can help you to market it more effectively and continue generating sales
long after Alan’s last candidate has been given their marching orders.
So if you want to find out more about how artisan ice-cream could add to your income,
then please call us to arrange for a FREE, no-obligation consultation or visit our
website on www.taylor-company.co.uk/artisan.
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RS Components - Letter to accompany mini-catalogue request
When you order components, tools, and equipment what are the most important
things you look for in a supplier?
Our customers tell us it’s Service, Choice and Price. That’s why we give you
FREE next day delivery from the UK’s largest range, provide FREE technical
support and make sure that you always get the best value.
And what’s more, just for putting our service to the test you can receive a fantastic
Gerber Multi-tool worth almost £40 absolutely FREE with your first order! - Read
further and you’ll see how RS Components can offer you a range of benefits
unmatched by any other supplier…
…Easy ordering from the biggest range
You can choose from over 135,000 products always in stock. Add to this a further
100,000 electronic and electromechanical items online, and you can see why we’re
the UK’s leading distributor of industrial maintenance and repair products.
This mini catalogue focuses on process control and automation, but you can also
browse our complete product range on our website, by catalogue or on CD-Rom. Go
to rswww.com or call 08457 201201 now, and we’ll send you our latest catalogue
which includes detailed technical information and over 6000 new items!
Just think how much time you could save searching for the right product by having
everything you need in one place, and many of our products available in small
quantities too. Even better you can place your orders to suit the way you work – by
web, email, phone, fax or over one of our RS Components counters.
…Free technical Support
When you need technical advice the last thing you want to do is wait. From 24/7
access to our online technical zone with over 90,000 datasheets, to our team of over
60 engineers and technicians on the other end of a telephone, you’ll always be able to
get the information you need. With an in-depth knowledge of our entire range they can
help you to choose the best and most cost-effective item for your needs and help to
make sure you’re compliant with any legislation.
How soon do you need your order? Tomorrow? Later today? Sooner? - Our standard
is Next Day Delivery if you order anytime before 8.00pm – and that’s guaranteed.
If you need it before then you can choose our same-day courier services with prices
from as little as £7.50. And, if it really can’t wait, you can pick up your items at one of
our counters within 15 minutes of your phone or fax order!
Discover more about our comprehensive range and excellent service – just go to
rswww.com or call 08457 201201 for our latest catalogue. And remember as soon as
you place your first order we’ll send you that Gerber Multi-tool absolutely FREE! Act
now to make sure of your free gift while stocks last!
P.S. We regularly price-check against our competitors so you can be sure you’re
always getting the best value for all your components, tools and equipment –
compare our prices now.
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PC World - Letter accompanying updates to support package binder
Welcome to PC Performance Update – Spotlight on PC Security
Welcome to our first update: ‘Spotlight on PC Security’. As concerns about stolen
identities and computer hackings are rising, it is vital that your precious photographs
and work files are safe. So, we’re covering topics such as virus protection, updating
your systems and general PC security. These are the first jargon-free inserts
intended to go inside your binder – so watch out for more!
Think Data Backup1 before it is too late!
We are all storing more and more precious photos, downloaded music or work files on
our PCs, but many of us are failing to take basic steps to ensure that our data is
backed up and secure. But don’t worry, with PC Performance you have access to the
ideal solution – our new Data Backup Service! This unique remote storage system,
encrypted and password-protected also enables you to access your files from
anywhere at anytime. There is still time to claim your Free 1 GB data storage, go
directly to: http://support.pcworld.co.uk/keepitsafe and register.
Peace of mind with PC Performance
Remember that free computer courses are also now included in your package. To find
out more, go to FREE online support at http://support.pcworld.co.uk. Registration
is easy, as you only need your PC Performance number.
Finally, thank you again for choosing PC Performance – your Complete PC Support
Package. This great package gives you total computer support for as long as and
whenever you need it. Happy computing!
PC World Service Director
1 excludes Apple Macs. A broadband connection required.
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Geosynthetics - Extracts from technical literature
Rock Box gabions and mattresses provide a robust and attractive solution for erosion control,
protection and retaining structure problems. Strong, stable and flexible, Geosynthetics’ Rock
Box gives you exceptional performance in these demanding situations.
Heavily galvanised woven wire and a durable construction make Geosynthetics’ Rock Box ideal for:
• Retaining walls
• River training
• Erosion Control
• Soil conservation
• Marinas and seashore protection
• Structure protection
• Canal, river and dam lining
• Flood protection.
Filled with local stone they can easily blend in with the local surroundings. Unlike concrete or other
solid structures, Rock Box gabions and mattresses allow vegetation to flourish. This gives an
attractive appearance that reduces the visible impact of the structure and enhances the natural
When used for walls the rigid construction provides straight edges and clean outlines for a neat
ordered appearance. For a more natural situation planting can be encouraged to allow them to blend
in with the local environment.
Because of their ability to settle without fracture, they are ideal for constructing on unstable ground.
This ability is even more important in fast moving water situations where other solutions could be
Strength and stability
The strength and flexibility of the steel wire construction enables Rock Box gabions and mattresses to
easily withstand and absorb the forces of generated by retained earth or flowing water. And because
every join is twisted together three times this also gives them excellent rigidity resulting in long-term
Every surface of the steel wire construction is heavily galvanised to BSEN ISO 10244-2, giving the
zinc coating an average of 40 years life in exposed situations. What’s more as acid rain levels
continue to decline this lifespan is expected to increase. This tough protective coating is achieved by
total immersion of the steel into molten zinc, which is metallurgically bonded to the steel. This process
also protects the steel from corrosion even when the galvanising becomes chipped or scratched.
The combination of strength, stability, flexibility and corrosion resistance makes Rock Box gabions
and mattresses extremely durable, giving you the reassurance of long-term performance Moreover its
efficiency increases over time as the voids are filled with soil or silt, and this increases further still
when vegetation becomes established.
The design of Geosynthetics Rock Box gabions and mattresses makes the naturally free draining to
further improve performance an avoid rainwater build-up.
Rock Box gabions and mattresses have been developed to provide an economical answer to erosion
control, protection and retaining. Here are some of the key features that help you to save money:
• Low maintenance
• Easy to construct on site
• Easily assembled with non-skilled labour
• Minimal preparation required for foundations
• No need for additional, costly drainage systems
• Easy to handle and transport
New applications for gabions and mattresses are regularly developed, increasing the versatility of this
product. With our experience across a wide range of installations, we can provide expert advice on
how to achieve the most cost-effective and efficient solution using Rock Box.
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Give us this day
I'd always wanted one, but could never seem to justify the expense along with all the
other outgoings. So when my sister offered to buy me a breadmaker for my birthday I
said yes (perhaps a little too quickly) Well, I figured she couldn't afford the holiday
home in France.
I'm not one for kitchen gadgets. I can't stand all those things you see in the
Innovations catalogue: thimble size processors to chop a teaspoon of parsley or a
plastic cow to tell you if your milk has gone off.
But I have two problems when it comes to bread.
Firstly I like bread. And when I say bread I mean bread. Not those white pasty squares
with a two-week shelf life, and definitely not those pre-baked crusts with hot air in the
middle that some restaurants like to serve in a wicker basket with mean little packs of
Whether it's a chunky corner of crusty white bread with really good cheddar and
astringent pickle, or a thin slice of dense malted brown and cured herrings, it doesn't
really matter. As long as it's something that tastes and smells like it's been cared about
rather than something from a factory.
The second problem is money (or not enough of it); all this handcrafted slow-food
carries a premium. And, as in most families there are other priorities for the household
income, so the daily bread normally ends up as a supermarket loaf (and I'm sorry
Tesco and Sainsbury's but 'Finest' and 'Taste the difference' seem more an exercise in
raising margins than raising quality)
I've tried making bread at home with varying results, from indifferent to inedible. I can
knock out pastry without thinking about it but I must have missed out on the kneading
gene. So the idea of effortlessly throwing in a few ingredients and pressing a button
before going to bed then waking up in the morning to the smell of freshly baked bread
had appealed for some time...
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Extracts from an article in a London Hotel’s in-house magazine
Said to have more "By Royal Appointment" awards than any other street in London,
Bond Street lives up to its reputation as the most exclusive thoroughfare in the capital.
From an unlikely beginning as a swampy area close to a plague pit, the street was
named after Sir Thomas Bond the financial controller at the court of King Charles 1 in
the 17th century. But it was only in the 1850's that Bond Street got into its stride as the
place for high society to practice its retail therapy - in that sense little has changed.
I always like to start from the Oxford Street end to give you that sense of leaving the
high street behind for something a little more rarefied. To some extent you leave the
crowd behind too (and even if it's busy you're more likely to be squeezing past a Loius
Vuitton handbag than a rucksack)
If there is such a thing as High Fashion then Bond Street is its peak. Where else in the
UK outside of a department store would you find Prada rubbing shoulders with
Alexander Mc Queen or Yves St Laurent within a stones throw of Chanel? Add to that
Armani, Donna Karan, D & G and Gucci and you can understand why it's the favourite
destination for the capital's well-heeled. But as well as these bastions of the fashion
establishment there's still room for more edgier, offbeat designers. It's labels like the
quirky Miu Miu or the outrageous couture of Etro that rescue Bond Street from catwalk
Another thing that elevates Bond Street to its special status and prevents it from
becoming yet another "retail experience" is the collection of fine art galleries and
auction houses that sit discretely between the mannequined windows. Sothebys is of
course one of the most famous, but what's not as well known is that inside you'll find a
wonderful café. Small but elegant, it's the perfect place for a late breakfast when
you're beginning to flag (I recommend the wonderfully creamy scrambled eggs...
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