Managing New Customers

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Mr. Barranoik will discuss how the leads are captured from the web and then nurtured using the Marketing and Sales Force Automation tools in Maximizer CRM.

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  • CRM=customer relationship management
  • Managing New Customers

    1. 1. Managing New Customers Harnessing the power of CRM Presented by: Curtis Barranoik President Cencomp Systems Solutions Inc.
    2. 2. Web Leads Workflow
    3. 3. Web Leads: Collect data from web forms including any custom fields
    4. 4. Web Leads: Collect data from web forms including any custom fields
    5. 5. Web Leads: Data is sent via email
    6. 6. Web Leads: Or inserted directly into a database
    7. 7. Workflow Summarized
    8. 8. Business Challenges
    9. 9. What is CRM? <ul><li>C ustomer </li></ul><ul><li>R elationship </li></ul><ul><li>M anagement </li></ul>
    10. 10. What can a CRM program provide?
    11. 11. How CRM Solves These Challenges Attract more prospects ■ Win new customers ■ Improve customer satisfaction Centralize customer management throughout the lifecycle, with a 360 ○ view of the customer
    12. 12. Value of CRM – Companies Using CRM Outperform Non-CRM Users Source: AMI-Partners, 2007
    13. 13. CRM Features <ul><li>Business Productivity </li></ul><ul><ul><li>Time management </li></ul></ul><ul><ul><li>Task management </li></ul></ul><ul><ul><li>Email management </li></ul></ul><ul><li>Sales force automation </li></ul><ul><ul><li>Account and contact management </li></ul></ul><ul><ul><li>Sales opportunity management </li></ul></ul><ul><ul><li>Lead management </li></ul></ul>
    14. 14. Account and Contact Management
    15. 15. Time Management
    16. 16. Task Management
    17. 17. Email Management
    18. 18. Additional CRM Features <ul><li>Marketing </li></ul><ul><ul><li>Email marketing </li></ul></ul><ul><ul><li>Marketing campaign management </li></ul></ul><ul><ul><li>Web marketing </li></ul></ul><ul><li>Customer service </li></ul><ul><ul><li>Case management </li></ul></ul><ul><ul><li>Customer self service </li></ul></ul><ul><ul><li>Knowledge Base </li></ul></ul>
    19. 19. Maximizer CRM is the Tool for… <ul><li>Sales </li></ul><ul><li>Marketing </li></ul><ul><li>Customer Service </li></ul>
    20. 20. Meeting the Needs of Your Business with Four Editions
    21. 21. For more information <ul><li>Contact Cencomp Systems Solutions: 451-3089 </li></ul><ul><li>http://www.cencomp.com/maximizer </li></ul>

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