Managing New Customers Harnessing the power of CRM Presented by: Curtis Barranoik President Cencomp Systems Solutions Inc.

Web Leads Workflow

Web Leads: Collect data from web forms including any custom fields

Web Leads: Collect data from web forms including any custom fields

Web Leads: Data is sent via email

Web Leads: Or inserted directly into a database

Workflow Summarized

Business Challenges

What is CRM? C ustomer R elationship M anagement

C ustomer

R elationship

M anagement

What can a CRM program provide?

How CRM Solves These Challenges Attract more prospects ■ Win new customers ■ Improve customer satisfaction Centralize customer management throughout the lifecycle, with a 360 ○ view of the customer

Value of CRM – Companies Using CRM Outperform Non-CRM Users Source: AMI-Partners, 2007

CRM Features Business Productivity Time management Task management Email management Sales force automation Account and contact management Sales opportunity management Lead management

Business Productivity

Time management

Task management

Email management

Sales force automation

Account and contact management

Sales opportunity management

Lead management

Account and Contact Management

Time Management

Task Management

Email Management

Additional CRM Features Marketing Email marketing Marketing campaign management Web marketing Customer service Case management Customer self service Knowledge Base

Marketing

Email marketing

Marketing campaign management

Web marketing

Customer service

Case management

Customer self service

Knowledge Base

Maximizer CRM is the Tool for… Sales Marketing Customer Service

Sales

Marketing

Customer Service

Meeting the Needs of Your Business with Four Editions

For more information Contact Cencomp Systems Solutions: 451-3089 http://www.cencomp.com/maximizer

Contact Cencomp Systems Solutions: 451-3089

http://www.cencomp.com/maximizer