Managing New Customers

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Mr. Barranoik will discuss how the leads are captured from the web and then nurtured using the Marketing and Sales Force Automation tools in Maximizer CRM.

Mr. Barranoik will discuss how the leads are captured from the web and then nurtured using the Marketing and Sales Force Automation tools in Maximizer CRM.

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  • CRM=customer relationship management

Transcript

  • 1. Managing New Customers Harnessing the power of CRM Presented by: Curtis Barranoik President Cencomp Systems Solutions Inc.
  • 2. Web Leads Workflow
  • 3. Web Leads: Collect data from web forms including any custom fields
  • 4. Web Leads: Collect data from web forms including any custom fields
  • 5. Web Leads: Data is sent via email
  • 6. Web Leads: Or inserted directly into a database
  • 7. Workflow Summarized
  • 8. Business Challenges
  • 9. What is CRM?
    • C ustomer
    • R elationship
    • M anagement
  • 10. What can a CRM program provide?
  • 11. How CRM Solves These Challenges Attract more prospects ■ Win new customers ■ Improve customer satisfaction Centralize customer management throughout the lifecycle, with a 360 ○ view of the customer
  • 12. Value of CRM – Companies Using CRM Outperform Non-CRM Users Source: AMI-Partners, 2007
  • 13. CRM Features
    • Business Productivity
      • Time management
      • Task management
      • Email management
    • Sales force automation
      • Account and contact management
      • Sales opportunity management
      • Lead management
  • 14. Account and Contact Management
  • 15. Time Management
  • 16. Task Management
  • 17. Email Management
  • 18. Additional CRM Features
    • Marketing
      • Email marketing
      • Marketing campaign management
      • Web marketing
    • Customer service
      • Case management
      • Customer self service
      • Knowledge Base
  • 19. Maximizer CRM is the Tool for…
    • Sales
    • Marketing
    • Customer Service
  • 20. Meeting the Needs of Your Business with Four Editions
  • 21. For more information
    • Contact Cencomp Systems Solutions: 451-3089
    • http://www.cencomp.com/maximizer