Luxury Experiences on Facebook (EN)
 

Luxury Experiences on Facebook (EN)

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How to drive sales by creating a unique relationship with your community ? ...

How to drive sales by creating a unique relationship with your community ?

With 10 brands present on Facebook, L'Oréal Luxe provides several unique experiences on the social web to create a strong relationship with its communities. L'Oréal Luxe deeply integrates the "Social by Design" concept at the core of its strategies to convert fans into customers and drive conversions.We help its brands to imagine and build Facebook apps in order to reach their goals.

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Luxury Experiences on Facebook (EN) Luxury Experiences on Facebook (EN) Presentation Transcript

  • LUXU RY E X P E R I E N C E SO N FAC E B O O KHow to drive sales by creating a uniquerelationship with your community ? A P R E S E N TAT I O N BY
  • O U R PA RT N E R S H I P W I T H L’ O R É A L LUX EWith 10 brands present on Facebook, LOréal Luxe provides several uniqueexperiences on the social web to create a strong relationship with its communities.LOréal Luxe deeply integrates the "Social by Design" concept at the core of itsstrategies to convert fans into customers and drive conversions.We help its brandsto imagine and build Facebook apps in order to reach their goals.
  • 1 P R I VAT E SA L E S View slide
  • YVES SA INT LAU RE N T " DE VOTED TO FANS #1 "Controversy, subversion have always been part of the Yves Saint Laurent DNA. For thefirst time in the luxury history, Yves Saint Laurent allows Facebook fans access to themagic of its world by creating an exclusive product for them. View slide
  • E X P LO R E CO M M E N T ORDERYves Saint Laurent deeply integrates innovation to share social avant-garde experiences with itscommunity. The “Devoted to fans # 1ʺ″ Palette reaffirms this strong bond by offering to morethan 350,000 fans a color palette for eyes. The limited edition of 1,650 copies were exclusivelyavailable on Facebook. This Palette has been designed with codes of the social network.
  • S U CC E SS STO RY U N I Q U E V I S I TO R S N E W FA N S 12,002 6,280 E N G AG E M E N T R AT E REVENUE x2 € 80,275 WO R L DW I D E I M P L E M E N TAT I O N UK FRANCE USA
  • 2 E XC LU S I V E G I V E AWAY
  • S H U U E M U R A TS U YA S K I N SA M P L E G I V E AWAYShu Uemura offered a digital store on Facebook to request free samples of its newskin serum, Tsuya. There were 5000 pieces available via an easy-to-use application. An original way to convert fans into customers.
  • PA I D & V I R A L , T H E R I G H T M I XTO R E AC H I TS AU D I E N C ETo support this operation, we set up aFacebook Ads campaign focused in recruitingparticipants and fans through sponsoredstories. Thanks to the recommendation, thesocial audience generated as many clicks asclassic display ads, allowing to divide the CPCby 2 and multiply by 2 the number of fansrecruited. The Facebook advertising trulyallows you to accelerate the promotion of apage through the virality.
  • S U CC E SS STO RY O R D E R S I N 4 DAYS R E AC H 5,000 300,000 CO M M U N I T Y S I Z E E N G AG E M E N T R AT E x2 73% LO C A L I Z AT I O N UK
  • 3 CO N S U M E R PA N E L
  • B I OT H E R M V I P PA N E LFor the release of its new anti-ageing power, Biotherm offered toits fans to become one of the 50VIP panelists to tr y this newserum before its launch. Via asimple form, Biotherm couldidentify its best ambassadors andcreated a privileged relationshipwith them.After its recr uitment pha se,Biotherm invited 5 lucky fans totry the Blue Therapy Serum. Soeach woman shared her BlueTherapy experience in video via adedicated Facebook Application.An original way to involve fans andpresent your product. This socialexperience combined online andoffline actions.
  • PA N E L I STS T E ST I N G & FA N SRECRUITMENT F E E D B AC K T E ST I M O N I A L S452 APPLICANTS 50 PANELISTS 5 AMBASSADORS
  • S U CC E SS STO RY A P P L I C A N TS N E W FA N S 452 3,375 E N G AG E M E N T R AT E V I E WS O N YO U T U B E x4 11,971 LO C A L I Z AT I O N UK
  • 4 I N - STO R E E X P E R I E N C E
  • C AC H A R E L A M O R A M O R Q R CO D E CO U P O N SCacharel dared an ambitious digital strategy on Facebook with a brand personification which created a strongemotional relationship with its community. They created awareness upstream and introduce an in-storeexperience and let fans better experience the fragrance in real life. Graphic Design by Dagobert
  • C AC H A R E L O F F E R S Q R CO D ECO U P O N S TO I TS FA N SCacharel, in association with El Corte Inglès (spanishstores), launched a campaign to let spanish fans discoverthe “Amor Amor” fragrance. Thanks to the Tigerlily“Coupons” solution, they could get an exclusive offer viathe official “Amor Amor” Facebook page. After fillingtheir personal details, fans received a voucher by emailincluding a customized QR Code.A R O I - D R I V E N C A M PA I G NCacharel drives traffic to POS, could track each user andidentify these new customers. A efficient way to convertfans into clients.
  • S U CC E SS STO RY U N I Q U E V I S I TO R S USERS 34,105 9,728 CO N V E R S I O N R AT E N E W FA N S 10% 14,892 LO C A L I Z AT I O N SPAIN
  • P R I VAT E SA L E S E XC LU S I V E G I V E AWAYCO N S U M E R PA N E L I N - STO R E E X P E R I E N C E
  • NOW IS THE TIME TO STAND OUT BY BECOMINGA REAL SOCIAL MEDIA MAESTRO!The Tigerlily Platform helps brands to easily drive their social marketing strategies. Used tomanage conversations and run effective campaigns across 60 countries, it optimizes yourlarge-scale actions by providing uniques experiences. VISIT OUR WEBSITE CONTACT US