3 essential steps for successful strategies on social media

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A methodology to help you strengthen your organisation,
measure your results, and optimize your actions
in the long term.

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  • The scorecard example is a good idea to set KPI
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  • @EnVeritasGroup We believe that social media is a growing part of the marketing mix. To prepare the future, you have to involve all your teams: marketing, social media, digital, customer services... It's an essential key of success. More on : http://tigerlilyapps.com/services
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  • I really like the idea of developing a complete handbook to distribute to your team. Do you do this for all members of the team, or only those involved with the social media portion of your marketing efforts?
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3 essential steps for successful strategies on social media

  1. 3 essential steps for Successful on social media Strategies optimize your actions A methodology to help you strengthen your organisation, measure your results, and in the long term.
  2. «e main problem for brands regarding the social web is not finding a ROI, but first and foremost to organize in so far as they can innovate, test and optimize over the time.» McKinsey&Company
  3. We assist L’Oréal Luxe to best define their goals and increase dramatically their performance with a unique methodology in 3 steps: 1. Assessment 2. Guidelines 3. Analysis
  4. Assess your social marketing strategies 1. Identify your strengths and weaknesses to organize your teams and your social marketing efforts.
  5. Map your social ecosystem Understand customer journey milestones See a snapshot of your performance Audit Identify needs Understand the workflow between global & local See if goals and KPIs are aligned Survey Findings Summarize your challenge and opportunities
  6. Example : Facebook reach analysis in the main markets of a luxury brand 340k USA 130k Brazil 67k Argentina 68k Spain 136k France 276k Russia 41k Dubai «Tigerlily helps us to challenge our Facebook Pages performance and move towards their optimization.» International Digital Director for L'Oréal Luxe Designer Brands Julie Ceccaldi
  7. Define guidelines to orchestrate actions 2. Enable your team to deliver strong performance by providing a complete handbook.
  8. A. Set goals B. Plan actions C. Define workflow & program D. Specify KPIs & reporting format
  9. Measure your performance & reach your goals 3. A clear vision of KPIs that matter and how to control them.
  10. Example : Assessment scorecards among L’Oréal luxury brands «is audit allowed us to set targets for acquisition, engagement and virality for each page. Quantitative and qualitative goals.» BRAND 50+ data points International Digital Director for L'Oréal Luxe Designer Brands Julie Ceccaldi
  11. “e goals of our campaigns on Social Media is now clearly to follow the way of R.O.I. since we have the tools to track performance of each action thanks to the Tigerlily Platform and their teams.” Julie Ceccaldi International Digital Director for L'Oréal Luxe Designer Brands
  12. Empower your teams, launch efficient campaigns and amplify them to meet your goals. e Tigerlily 5Ps Customer Success Services LEARN MORE CONTACT US

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