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Securing a Smarter Planet with IBM Security Business Partners via online networking

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As an IBM Business Partner, you are critical to the success of using innovative security solutions to shape a smarter planet. IBM would like you to join us in shaping this conversation and activity in …

As an IBM Business Partner, you are critical to the success of using innovative security solutions to shape a smarter planet. IBM would like you to join us in shaping this conversation and activity in new IBM Security social media channels on ibm.com, LinkedIn, Twitter, and YouTube. This presentation provides a quick overview of these new channels and how you can help.

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    • 1. Securing a Smarter Planet with IBM Security Business Partners via online networking Kelly Schupp, IBM Marketing Communications Strategist LinkedIn | IBM profile Elaine Tully, IBM Marketing Specialist LinkedIn | Twitter | IBM profile Tiffany Winman, IBM community and social media strategist LinkedIn | Twitter | IBM profile
    • 2. Outline
      • Importance of online networking
      • Benefits of networking
      • IBM Security social networking venues
        • IBM at RSA Website
        • ibm.com community
        • LinkedIn group
        • Twitter stream
        • YouTube channel
    • 3. Why is online networking so important?
      • Social interactions are increasingly taking place within digital spaces
          • People seek to connect and share with others
          • Over 70% of IT professionals use social media tools for business purposes 1
          • LinkedIn, the largest B2B social networking site, has over 30 million members that are professionals, 46% of which are business decision makers within their company 2
      • Demonstrated business value
        • Businesses recognize that “user participation” leads to increased engagement and loyalty
          • 44% rated social media technologies as “very important” to their business – an 18-percentage-point jump over 2007 3
          • Over 90% of IT Managers surveyed use online applications for “collaboration” (web conference, blogging, social networking sites) 4
      • Advancements in technology
          • 53% of online users are consuming content outside of a publisher's site, through widgets, RSS readers, social networks and mobile devices 5
      Sources: 1) Forrester, 2008; 2) eMarketer, 2008 / Linked In 2008; 3) & 4) Inc. 500, 2008; 5) Universal McCann, 2008
    • 4. Benefits of networking
      • Establish a security leadership presence in social media spaces
      • Help shape the conversation around the future of Security to build a smarter planet
      • Network with other leaders to collaborate on innovative solutions
      • Attract more customers and grow your revenue
    • 5. IBM at RSA Website
      • Visit the IBM at RSA Website
      • Audience: IBM customers, Business Partners, analysts, IBMers
      • IBM news and activities at RSA
      • Links to IBM social networking venues
      • Spotlights for IBM Business Partners
      http://ibm.com/security/events/rsa
    • 6. IBM Security community
      • Join the IBM Security community on ibm.com
      • Today: 100 members
      • Audience: IBM customers, Business Partners, analysts, IBMers
      • Invite colleagues to your network
      • Demonstrate your leadership in the Security arena: Share links to your events, solutions, blogs , customer references, videos, podcasts
      • Participate in forum discussions
      • Dialogue with IBM security bloggers
        • IBM ISS team: Internet Security
        • IBM PCI team: Payment Card Industry
        • IBM Service Management team: Service Management
        • Calvin Powers: Visible IT
        • Neil Readshaw : Tivoli Security solutions
        • Shane Weeden : Tivoli Federated Identity Manager
      http://ibm.com/community/security
    • 7. LinkedIn: IBM Security Group
      • Join the IBM Security LinkedIn Group
      • Today: 360 members
      • Audience: IBM customers, Business Partners, analysts, IBMers
      • Find and share talent
      • Share YOUR news and announcements
    • 8. Twitter: IBM Security
      • Follow IBM Security on Twitter
      • Today: 116 followers
      • Audience: IBM customers, Business Partners, analysts, IBMers
      • Get real-time announcements
      • Participate in community buzz and networking
      • Help us retweet news
      • Help us retweet your news. Let @ibmsecurity know who you are
      http://twitter.com/ibmsecurity
    • 9. YouTube: Service Management
      • Subscribe to IBM Service Management Channel
      • Just launched: In process of building content
      • Share your existing videos for our Security playlist (use Send Message)
      • Participate in IBM on-site video production requests
      http://youtube.com/ibmservicemanagement
    • 10. Leverage new IBM PartnerWorld communities http://ibm.com/connect/partnerworld