Securing a Smarter Planet with IBM Security Business Partners via online networking Kelly Schupp, IBM Marketing Communications Strategist LinkedIn | IBM profile Elaine Tully, IBM Marketing Specialist LinkedIn | Twitter | IBM profile Tiffany Winman, IBM community and social media strategist LinkedIn | Twitter | IBM profile

Outline Importance of online networking Benefits of networking IBM Security social networking venues IBM at RSA Website ibm.com community LinkedIn group Twitter stream YouTube channel

Importance of online networking

Benefits of networking

IBM Security social networking venues

IBM at RSA Website

ibm.com community

LinkedIn group

Twitter stream

YouTube channel

Why is online networking so important? Social interactions are increasingly taking place within digital spaces People seek to connect and share with others Over 70% of IT professionals use social media tools for business purposes 1 LinkedIn, the largest B2B social networking site, has over 30 million members that are professionals, 46% of which are business decision makers within their company 2 Demonstrated business value Businesses recognize that “user participation” leads to increased engagement and loyalty 44% rated social media technologies as “very important” to their business – an 18-percentage-point jump over 2007 3 Over 90% of IT Managers surveyed use online applications for “collaboration” (web conference, blogging, social networking sites) 4 Advancements in technology 53% of online users are consuming content outside of a publisher's site, through widgets, RSS readers, social networks and mobile devices 5 Sources: 1) Forrester, 2008; 2) eMarketer, 2008 / Linked In 2008; 3) & 4) Inc. 500, 2008; 5) Universal McCann, 2008

Social interactions are increasingly taking place within digital spaces

People seek to connect and share with others

Over 70% of IT professionals use social media tools for business purposes 1

LinkedIn, the largest B2B social networking site, has over 30 million members that are professionals, 46% of which are business decision makers within their company 2

Demonstrated business value

Businesses recognize that “user participation” leads to increased engagement and loyalty

44% rated social media technologies as “very important” to their business – an 18-percentage-point jump over 2007 3

Over 90% of IT Managers surveyed use online applications for “collaboration” (web conference, blogging, social networking sites) 4

Advancements in technology

53% of online users are consuming content outside of a publisher's site, through widgets, RSS readers, social networks and mobile devices 5

Benefits of networking Establish a security leadership presence in social media spaces Help shape the conversation around the future of Security to build a smarter planet Network with other leaders to collaborate on innovative solutions Attract more customers and grow your revenue

Establish a security leadership presence in social media spaces

Help shape the conversation around the future of Security to build a smarter planet

Network with other leaders to collaborate on innovative solutions

Attract more customers and grow your revenue

IBM at RSA Website Visit the IBM at RSA Website Audience: IBM customers, Business Partners, analysts, IBMers IBM news and activities at RSA Links to IBM social networking venues Spotlights for IBM Business Partners http://ibm.com/security/events/rsa

Visit the IBM at RSA Website

Audience: IBM customers, Business Partners, analysts, IBMers

IBM news and activities at RSA

Links to IBM social networking venues

Spotlights for IBM Business Partners

IBM Security community Join the IBM Security community on ibm.com Today: 100 members Audience: IBM customers, Business Partners, analysts, IBMers Invite colleagues to your network Demonstrate your leadership in the Security arena: Share links to your events, solutions, blogs , customer references, videos, podcasts Participate in forum discussions Dialogue with IBM security bloggers IBM ISS team: Internet Security IBM PCI team: Payment Card Industry IBM Service Management team: Service Management Calvin Powers: Visible IT Neil Readshaw : Tivoli Security solutions Shane Weeden : Tivoli Federated Identity Manager http://ibm.com/community/security

Join the IBM Security community on ibm.com

Today: 100 members

Audience: IBM customers, Business Partners, analysts, IBMers

Invite colleagues to your network

Demonstrate your leadership in the Security arena: Share links to your events, solutions, blogs , customer references, videos, podcasts

Participate in forum discussions

Dialogue with IBM security bloggers

IBM ISS team: Internet Security

IBM PCI team: Payment Card Industry

IBM Service Management team: Service Management

Calvin Powers: Visible IT

Neil Readshaw : Tivoli Security solutions

Shane Weeden : Tivoli Federated Identity Manager

LinkedIn: IBM Security Group Join the IBM Security LinkedIn Group Today: 360 members Audience: IBM customers, Business Partners, analysts, IBMers Find and share talent Share YOUR news and announcements

Join the IBM Security LinkedIn Group

Today: 360 members

Audience: IBM customers, Business Partners, analysts, IBMers

Find and share talent

Share YOUR news and announcements

Twitter: IBM Security Follow IBM Security on Twitter Today: 116 followers Audience: IBM customers, Business Partners, analysts, IBMers Get real-time announcements Participate in community buzz and networking Help us retweet news Help us retweet your news. Let @ibmsecurity know who you are http://twitter.com/ibmsecurity

Follow IBM Security on Twitter

Today: 116 followers

Audience: IBM customers, Business Partners, analysts, IBMers

Get real-time announcements

Participate in community buzz and networking

Help us retweet news

Help us retweet your news. Let @ibmsecurity know who you are

YouTube: Service Management Subscribe to IBM Service Management Channel Just launched: In process of building content Share your existing videos for our Security playlist (use Send Message) Participate in IBM on-site video production requests http://youtube.com/ibmservicemanagement

Subscribe to IBM Service Management Channel

Just launched: In process of building content

Share your existing videos for our Security playlist (use Send Message)

Participate in IBM on-site video production requests

Leverage new IBM PartnerWorld communities http://ibm.com/connect/partnerworld