Securing a Smarter Planet with IBM Security Business Partners via online networking

Securing a Smarter Planet with IBM Security Business Partners via online networking Kelly Schupp, IBM Marketing Communications Strategist LinkedIn | IBM profile Elaine Tully, IBM Marketing Specialist LinkedIn | Twitter | IBM profile Tiffany Winman, IBM community and social media strategist LinkedIn | Twitter | IBM profile

Outline
Importance of online networking
Benefits of networking
IBM Security social networking venues
IBM at RSA Website
ibm.com community
LinkedIn group
Twitter stream
YouTube channel

Why is online networking so important?
Social interactions are increasingly taking place within digital spaces
People seek to connect and share with others
Over 70% of IT professionals use social media tools for business purposes 1
LinkedIn, the largest B2B social networking site, has over 30 million members that are professionals, 46% of which are business decision makers within their company 2
Demonstrated business value
Businesses recognize that “user participation” leads to increased engagement and loyalty
44% rated social media technologies as “very important” to their business – an 18-percentage-point jump over 2007 3
Over 90% of IT Managers surveyed use online applications for “collaboration” (web conference, blogging, social networking sites) 4
Advancements in technology
53% of online users are consuming content outside of a publisher's site, through widgets, RSS readers, social networks and mobile devices 5
Sources: 1) Forrester, 2008; 2) eMarketer, 2008 / Linked In 2008; 3) & 4) Inc. 500, 2008; 5) Universal McCann, 2008

Benefits of networking
Establish a security leadership presence in social media spaces
Help shape the conversation around the future of Security to build a smarter planet
Network with other leaders to collaborate on innovative solutions
Attract more customers and grow your revenue

IBM at RSA Website
Visit the IBM at RSA Website
Audience: IBM customers, Business Partners, analysts, IBMers
IBM news and activities at RSA
Links to IBM social networking venues
Spotlights for IBM Business Partners
http://ibm.com/security/events/rsa

IBM Security community
Join the IBM Security community on ibm.com
Today: 100 members
Invite colleagues to your network
Demonstrate your leadership in the Security arena: Share links to your events, solutions, blogs , customer references, videos, podcasts
Participate in forum discussions
Dialogue with IBM security bloggers
IBM ISS team: Internet Security
IBM PCI team: Payment Card Industry
IBM Service Management team: Service Management
Calvin Powers: Visible IT
Neil Readshaw : Tivoli Security solutions
Shane Weeden : Tivoli Federated Identity Manager
http://ibm.com/community/security

LinkedIn: IBM Security Group
Join the IBM Security LinkedIn Group
Today: 360 members
Find and share talent
Share YOUR news and announcements

Twitter: IBM Security
Follow IBM Security on Twitter
Today: 116 followers
Get real-time announcements
Participate in community buzz and networking
Help us retweet news
Help us retweet your news. Let @ibmsecurity know who you are
http://twitter.com/ibmsecurity

YouTube: Service Management
Subscribe to IBM Service Management Channel
Just launched: In process of building content
Share your existing videos for our Security playlist (use Send Message)
Participate in IBM on-site video production requests
http://youtube.com/ibmservicemanagement

Leverage new IBM PartnerWorld communities http://ibm.com/connect/partnerworld

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Securing a Smarter Planet with IBM Security Business Partners via online networking

by Tiffany Winman

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