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Tiffany Markman's 'Using Social Media to Shamelessly Self-Promote as a Freelancer'
 

Tiffany Markman's 'Using Social Media to Shamelessly Self-Promote as a Freelancer'

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If you're a freelancer, you're probably already using social media in some way or another, but if a) you aren’t or b) you’re not sure how to use it to shamelessly self-promote, take 5 minutes to ...

If you're a freelancer, you're probably already using social media in some way or another, but if a) you aren’t or b) you’re not sure how to use it to shamelessly self-promote, take 5 minutes to view my quick-ish presentation.

It looks at 4 common types of social media: blogging, Twitter, Facebook and LinkedIn, with tips on why to use each one and what it can do for soloists who need to show off a bit more to make the bigger bucks. Enjoy.

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  • Because of social media Env – the web changed everything Aside Addiction Blackberry Bubble bath The research shows us that, on the web, you have 15 seconds to give your reader the info he ’s looking for. That’s about 30 words. And then, he’s off. Gone.

Tiffany Markman's 'Using Social Media to Shamelessly Self-Promote as a Freelancer' Tiffany Markman's 'Using Social Media to Shamelessly Self-Promote as a Freelancer' Presentation Transcript

  • Shameless self-promotionthrough SOCIAL MEDIAFor freelancers and other soloists
  • I’m Tiffany MarkmanCopywriter, editor& writing trainer
  • Are you tapped out?Are you thinking…
  • "Im a freelancer. I dont have time toblog, tweet or post stuff to some wall.And anyway, no-one really careswhat I had for lunch today.”
  • TRUE. BUT…You’re not afreelancer.
  • YOU’RE Asmall business owner.
  • And your obligation to yourbusiness is toSHAMELESSLYSELF-PROMOTE.
  • If youwant thebucks…
  • ForgetEXCUSESthe
  • Interruptions
  • Effort
  • Useless info
  • Right?
  • Wrong!
  • IF YOU HAVE ASMARTPHONE
  • …and aheartbeat…
  • …you’ve gotta start usingsocial media to self-promote.
  • Why do I shamelessly self-promote?BECAUSE IT WORKS.
  • It helps me to establishcredibilityas a thought leaderIN MY NICHE.
  • And to do soPUBLICLY,OFTEN &DIRECT TO MYAUDIENCE.
  • So,what are the 4 main (easy)CHOICES?
  • Let’s start withBLOGGING.2 main choices:Wordpress & Blogger
  • What’s a blog?It’s a website where you writestuff on an ongoing basis. Newstuff appears at the top, so yourvisitors can read whats new. Thenthey comment on it or link to it oremail you. (Or not.)
  • Only blog if:You regularly have stuff to say(and are committed) &it fits your industry/niche (and isrelevant to an audience).
  • It’s particularly useful if:You’re a writer, editor, designer,strategist, marketer or otherverbal/visual communicator,because it’s a longer way toshow what you’re able to do.
  • Rule 1.Write asyouspeak.
  • Rule 2.Use‘you’anduse‘your’.
  • Rule 3.Usecontractionslike ‘we’re’.
  • Rule 4.Use shortwords, notlong words.
  • Rule 5.Use shortsentences of14-16 words.
  • Rule 6.Avoidnegativephrases.
  • Rule 7.Sound like ahumanbeing.
  • Rule 8.Don’t dothis!!!EVER!!!
  • Rule 9.Watch outfor abbrevsand s
  • Rule 10.Read yourwritingaloud.
  • What’s Twitter?It’s a micro-blogging (yes, smallblogging) service that enablesyou to publicly post a message of< 140 characters.
  • Only tweet if:You can be patient,cautious and concise &you can respond quickly.(You also need a bit of bravery.)
  • It’s particularly useful if:You’re in an environment whereinteresting things happen often,or where you can find interestingangles in things that happen.Twitter is also good for postingimages and links.
  • A small space in whichto make a large impactIt’s a small space tomake a BIG impact.
  • So…Go forfunction.
  • So…Becomemore hard-edged.
  • So…Avoid big,fancynotions.
  • So…Avoid poshor prettywords.
  • DON’T tweet about what you’re eating orcooking, unless your job is food.
  • Source: Flowtown,http://columnfivemedia.com
  • Your reader isasking:WHAT’S IN ITFOR ME?
  • WIIFM?
  • RemoveFluffJunkWaffle
  • It’s okay toconsumecontent for along timebefore youstart tocreate yourown.
  • What’s Facebook?It’s a large social network wherepeople create profiles, exchangemessages, share pics and reportstatus updates.
  • Only use Facebookfor work if:You’re ready for a) brandexposure and b) customerrelations. Often.
  • It’s particularly useful if:You have a community ofexisting/prospective clients andyou’d like to integrate Twitter,blog or other content – or justfresh content from anywhere - ina single place for them.
  • Source: Flowtown,columnfivemedia.com
  • What’s LinkedIn?It’s a professional social networkused largely by job-seekers andrecruiters, but with more than 200million members.
  • There are lots ofRANDOMpeople on LinkedIn.
  • Only use LinkedIn if:Endorsements are valuable toyou, you want to join/startindustry groups & you’re readyto ‘schmooze’, a lot, online.(But be brutal.)
  • It’s particularly useful if:You’re new to an industry orniche and you want to try toestablish your professionalcreds or make often(unsolicited) contact with peoplewho could become clients.
  • You don’t have to use all 4.JUST PICK ONE.And make it one that suits yourbusiness & prospective clients.
  • Let’s say you get 90% of yourwork fromWORD OF MOUTH.Create a Facebook group ofpast and potential clients.
  • Some general tipsabout style & tone
  • left of the midline.That is,Keep it chilled.Conversational. Easy.AIM FOR
  • FriendlyEngagingNon-threateningSimplePlainCasual
  • QUESTIONS?Tweet @tiffanymarkman
  • Thank youVisit www.tiffanymarkman.co.za