Facebooking for Freelancers | November 2013

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This PowerPoint presentation was created for the year-end event of the Southern African Freelancers' Association (Safrea), Gauteng-South. It unpacks some basic how-tos, tools, tricks and tips relating to using Facebook Pages to market oneself as a #freelancer in South Africa, and elsewhere.

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  • Because of social media
    Env – the webchanged everything
    AsideAddictionBlackberryBubble bath
    The research shows us that, on the web, you have 15 seconds to give your reader the info he’s looking for. That’s about 30 words. And then, he’s off. Gone.
  • Facebooking for Freelancers | November 2013

    1. 1. FACEBOOK For Freelancers Safrea Gauteng South IAJ | November 2013
    2. 2. I’m Tiffany Markman Business Writer Columnist & Author Writing Trainer
    3. 3. That’s @tiffanymarkman and #FBforFLs
    4. 4. THE HEART OF THE MATTER: THE ESSENCE OF SOCIAL MEDIA IS KNOWING YOUR AUDIENCE AND ENGAGING THEM IN SOMETHING THEY FIND INTERESTING.
    5. 5. But HOW ?
    6. 6. A small space in which to make a large impact
    7. 7. Profile vs Page How-tos (integration, events, pics, display) Basic privacy tips Getting audiences to engage Getting style & tone right
    8. 8. I’ll tell you everything you need to know. And then… Just go here: https://www.facebook.com/business /build
    9. 9. 1. Profile vs Page Talking to friends vs talking to followers
    10. 10. Profile Friends. Education info. Location. Relationships status. Wedding. Kids. Grand-kids. Page Likes. Talking about this. Who visited the page. Brand location. Brand contact info. Twitter. Blog.
    11. 11. Profile Profile Page Friends Friends Personal & private Personal & private Your own stuff Your own stuff Followers Public Business stuff
    12. 12. 2. How to… Get started, create an event, integrate Twitter, load an image
    13. 13. Everybody wants to run away and hide.
    14. 14. 3. Privacy tips Find a balance between public and sensible
    15. 15. Don’t forget WHY you’re doing this.
    16. 16. 4. Achieving engagement Be friendly, give value, ask questions
    17. 17. MINE? Prospects Enquirers Clients Contacts
    18. 18. WIIFM?
    19. 19. The only rule? Use every touchpoint to add value.
    20. 20. Two considerations: Will this info make people’s lives easier? & What would the reader like to know?
    21. 21. So… Go for function.
    22. 22. So… Become more hardedged.
    23. 23. So… Avoid big, fancy notions.
    24. 24. So… Avoid posh or pretty words.
    25. 25. EXTRA TIPS
    26. 26. 5. Style & tone It’s critical to get this bit right.
    27. 27. Rule 1. Use short words, not long words.
    28. 28. Rule 2. Use short sentences of 14-16 words.
    29. 29. Rule 3. Be a real person. Please.
    30. 30. Remove Fluff Junk Waffle
    31. 31. Casual Friendly Engaging Non-threatening Simple Plain
    32. 32. Rule 4. Write as you speak.
    33. 33. Rule 5. Use ‘you’ and ‘your’ and ‘I’.
    34. 34. Rule 6. Find a happy value:sales ratio.
    35. 35. 80% 20%
    36. 36. So, what now? Just go here: https://www.facebook.com/bu siness/build
    37. 37. THE END.
    38. 38. Questions?
    39. 39. VISIT tiffanymarkman.co.za FOLLOW @tiffanymarkman

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