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Facebooking for Freelancers | November 2013
 

Facebooking for Freelancers | November 2013

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This PowerPoint presentation was created for the year-end event of the Southern African Freelancers' Association (Safrea), Gauteng-South. It unpacks some basic how-tos, tools, tricks and tips relating ...

This PowerPoint presentation was created for the year-end event of the Southern African Freelancers' Association (Safrea), Gauteng-South. It unpacks some basic how-tos, tools, tricks and tips relating to using Facebook Pages to market oneself as a #freelancer in South Africa, and elsewhere.

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  • Because of social media <br /> Env – the webchanged everything <br /> AsideAddictionBlackberryBubble bath <br /> The research shows us that, on the web, you have 15 seconds to give your reader the info he’s looking for. That’s about 30 words. And then, he’s off. Gone. <br />

Facebooking for Freelancers | November 2013 Facebooking for Freelancers | November 2013 Presentation Transcript

  • FACEBOOK For Freelancers Safrea Gauteng South IAJ | November 2013
  • I’m Tiffany Markman Business Writer Columnist & Author Writing Trainer
  • That’s @tiffanymarkman and #FBforFLs
  • THE HEART OF THE MATTER: THE ESSENCE OF SOCIAL MEDIA IS KNOWING YOUR AUDIENCE AND ENGAGING THEM IN SOMETHING THEY FIND INTERESTING.
  • But HOW ?
  • A small space in which to make a large impact
  • Profile vs Page How-tos (integration, events, pics, display) Basic privacy tips Getting audiences to engage Getting style & tone right
  • I’ll tell you everything you need to know. And then… Just go here: https://www.facebook.com/business /build
  • 1. Profile vs Page Talking to friends vs talking to followers
  • Profile Friends. Education info. Location. Relationships status. Wedding. Kids. Grand-kids. Page Likes. Talking about this. Who visited the page. Brand location. Brand contact info. Twitter. Blog.
  • Profile Profile Page Friends Friends Personal & private Personal & private Your own stuff Your own stuff Followers Public Business stuff
  • 2. How to… Get started, create an event, integrate Twitter, load an image
  • Everybody wants to run away and hide.
  • 3. Privacy tips Find a balance between public and sensible
  • Don’t forget WHY you’re doing this.
  • 4. Achieving engagement Be friendly, give value, ask questions
  • MINE? Prospects Enquirers Clients Contacts
  • WIIFM?
  • The only rule? Use every touchpoint to add value.
  • Two considerations: Will this info make people’s lives easier? & What would the reader like to know?
  • So… Go for function.
  • So… Become more hardedged.
  • So… Avoid big, fancy notions.
  • So… Avoid posh or pretty words.
  • EXTRA TIPS
  • 5. Style & tone It’s critical to get this bit right.
  • Rule 1. Use short words, not long words.
  • Rule 2. Use short sentences of 14-16 words.
  • Rule 3. Be a real person. Please.
  • Remove Fluff Junk Waffle
  • Casual Friendly Engaging Non-threatening Simple Plain
  • Rule 4. Write as you speak.
  • Rule 5. Use ‘you’ and ‘your’ and ‘I’.
  • Rule 6. Find a happy value:sales ratio.
  • 80% 20%
  • So, what now? Just go here: https://www.facebook.com/bu siness/build
  • THE END.
  • Questions?
  • VISIT tiffanymarkman.co.za FOLLOW @tiffanymarkman